The electronic, networked and interactive nature of social media has significant impact on research, opening up new possibilities for gathering and analysing data. This paper argues that the techniques by which users interact with data in social media, particularly categorisation and semantic tagging, can be applied to a broad range of humanities research methodologies using similar interfaces to those of social media platforms. This study combines a general review of possibilities generated ...
Abstract: Technological advancements have transformed every sphere of human life. The advent of technology and social media has improved interaction and communication between people. This is because social media offers a fast and a cheap means of interacting and sharing information. Freedom of expression allows one to hold their own opinions and to express them freely. However, availability and convenience of social media, coupled up with freedom of expression and the inability to differenti...
CHAPTER ONE1.1 BACKGROUND OF THE STUDY Social media as sources of communication and connection across the world. It tends to improve the psychology of event and motivational traits swings among every socialized individual. This is implemented through communication. Communication is a basic human need and for that reason, man has always found a means of meeting those needs. The media which is an umbrella term for various means of communication has show case an integral part of human around and...
ABSTRACT This study is a quantitative analysis of the level of social media addiction among students of the University of Ghana. Using the Uses and Gratification theory and Media Systems Dependency theory as the theoretical framework, the study investigated the level of addiction to the various social media platforms among a sample of Students of the University of Ghana. The objective of the study was to see whether social media addiction existed among students and the extent to which they w...
ABSTRACT This study was undertaken to find out Enugu Residents Perception of New Media as a means of Communication. In this research work, some research questions were raised which included, if Enugu residents see media as a means of communication; what purpose do they use new media for; how credible is the new media and if new media is seen as an agent of social change. The study used the questionnaire to collect primary data, while secondary data was sourced from textbooks, journals, magaz...
n recent times the digital space has evolved from the common use of the Internet as a messaging and search tool into a medium of continuous social interaction. Social media interaction gave birth to the use of unconventional media and unprecedented rise in the Application such as Facebook, twitter, WhatsApp, yahoo messenger, LinkedIn to mention a few, have all emphasized the credence that social media has come to stay. Social media apps have aided globalization hence; promote continuous inter...
ABSTRACT Social media tools such as Facebook, Twitter, Instagram and YouTube have become important sources of information. However, the dynamics between the volume of information on social media and the quality of choices consumers make remain unclear in literature. While some social media users complain of choice overload affecting the quality of choices and post purchase dissonance, others believe that information on social media is of quality and sufficient for effective decision making. T...
ABSTRACT Social media tools such as Facebook, Twitter, Instagram and YouTube have become important sources of information. However, the dynamics between the volume of information on social media and the quality of choices consumers make remain unclear in literature. While some social media users complain of choice overload affecting the quality of choices and post purchase dissonance, others believe that information on social media is of quality and sufficient for effective decision making. T...
Abstract Keywords: social media, analytics, framework, Namibia Social media use within the business and branding spheres has exploded globally over the past few years. While Namibian SMEs are actively involved in social media marketing, there is a lack of deeper knowledge of audience analysis, campaign analytics and proper strategic planning for full benefit extraction. This is compounded by the relative lack of locally produced and published research within the field of social media that exp...
TABLE OF CONTENTSDECLARATION iAPPROVAL iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vCHAPTER ONE 11.0 Introduction 11.2 Statement of the problem 41.3 The purpose of the study 41.4 Specific objectives of the study 41.6 Scope of the study 41.6.1 Subject 41,6.2 Geographical scope 56.1. 3 Time Scope 51.7 Significance of the study 5CHAPTER TWO 7LITERATURE REIEW 72.0 Introduction 72.1 Social media 72.2 Television 82.3 Radio 82.1 contributions of social media on moral degeneration 102.2 Effec...
AbstractThe purpose of this research study is to examine the influence of Social Media and Academic Performance Of students in University of Lagos. Five Research questions and five Research hypotheses guided the study. To achieve this, the descriptive survey research design was adopted. The study focused on University of Lagos hence, population consists of all the 24,661 full-time undergraduate students. The simple random sampling technique was used to select a sample of 378 students. A four ...
ABSTRACT Today, Ghana has over fourteen percent of its population using the internet. Social Media is one of the main platforms that these users interact with online. This has presented an opportunity for companies to gain business benefits by reaching their clients online. For others, it has provided a means to reach new audience. Social media has greatly affected the legacy media industry, especially regarding content delivery and creation. This has caused legacy media companies to look int...
INTRODUCTION We are all conversant with the media system, its application in almost all areas of human endeavor, though with little or no effort on finding out what is the effect of the media on our moral/cultural values. The media is one of the most important instrument of shaping, educating and generally developing the society but at the same time has a serious effects on our societal values . our value system has begin to degenerate because of what people see and believe through accessing...
ABSTRACTThe aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio.Thus, its aim at determining its impact and its effects on the social and economic life of the television viewers / Radio listeners. To ensure that adequate and appropriate data were used in the analysis, data were collected through primary and secondary sources, these include questionnaire and interview on one had...
ABSTRACT The research examines role played by media during election periods. It has found out that between the two political parties ZANU PF & MDC-T both received fair coverage though from different sources. Party ZANU PF had its politics covered by the Herald and other state funded media outlets like ZBC. Thus however ZANU PF proved to have more coverage since it had privatized the media at the cost of improved independent/ private media which was being suppressed during this time. The resea...