ABSTRACT This research examined how innovated products are communicated to customers in the microfinance sector with Nationwide Microfinance Limited under study. The study aimed at identifying the various communication channels used by Nationwide Microfinance Limited and clients perspectives about the channels used. The researcher employed a qualitative in-depth interviews and a purposive sampling size to collect data from two respondents from Nationwide Microfinance Limited and twelve clie...
ABSTRACT This study examines factors that account for spousal communication in Juo and Joa communities in the Nanumba-North Municipality. The study also examined how spouses communicate and how spousal communication can be enhanced. A case study research design was adopted while in-depth interviews, focus group discussions and non-participant observation were used to gather qualitative data. Twenty married couples were sampled for the study. Data were analyzed thematically and explained usin...
ABSTRACT Media coverage of female politicians has been observed to portray women with gender frames that are negative. This study investigated the coverage of female parliamentary candidates in the 2016 election in Ghana. The Daily Graphic and the Ghanaian Times newspapers were analysed to determine the frequency of media coverage of female parliamentary candidates as well as prominence given by the media to female parliamentary candidates. The study also content analysed how the Daily Grap...
ABSTRACT This study investigated the workplace radio listening habits of AgonaSwedru Business Community.This was aimed at assessing how radio supports the business needs of members of AgonaSwedru Business Community. The uses and gratifications theory and dependency theory guided the study. The study employed a qualitative survey method and adopted a purposive sampling technique.Questionnaires, with both closed and open ended items, were administered to 100 selected respondents.The findings i...
ABSTRACT The study examines the culture that surrounds the immediate viewing of the Hindi produced telenovela-Kumkum Bhagya at selected sites in Winneba. The study further probes the rationale that informants give for viewing the telenovela at the selected sites and for watching the specific telenovela. Using the theory of Popular Culture, Cultural Proximity and the concept of Third Places through an ethnographic approach and anchored on interviews, participant observations, and focus gro...
ABSTRACT Media sell both products and worldviews and in contemporary times, films have become a standard target to vend such products and worldviews. Some scholars have argued that media texts have ideological contents embedded in them for the reason that these media texts articulate either overtly or covertly the maker's attitudes, beliefs, political and sociocultural stances. This study through the lens of postcolonial theory, stereotype theory and theory of hegemony, and a qualitative con...
ABSTRACT The study examined the issues discussed by Ghanaian news sites in their coverage of the UEW crisis. The study also investigated the tones used in the coverage of the UEW crisis and the perspectives of both UEW staff and students on the coverage of the crisis by news sites. Using framing theory, the study employed document analysis and interviews to gather data from purposely selected online publications from citifmonline.com and myjoyonline.com and 10 participants respectively. Con...
ABSTRACT This study explores the extent of media access and literacy of the black students of the North-West University, Mafikeng Campus, and the impact of these factors on the students’ knowledge of and attitude towards politics. Through questionnaires and interview guides, data was obtained from 232 respondents and 22 interviewees, respectively. The Internet (n=211; 90.9%) is accessible to the students when they are on the university campus while television (n= 137; 59.1%) and radio (n=5...
Abstract Oration is a major factor that determines the effectiveness of political slogans. In its absence however, some other factors must account for the success of a political slogan. Adapting a combination of the rhetorical situation and the pentad, this study presents a rhetorical criticism of ‘ki Oyo lee da’a, ajumose gbogbo wa ni’, slogan of Governor Abiola Ajimobi of Oyo state. Kenneth Burke’s theories of identification and equipment for living constitute the theoretical frame...
ABSTRACT The study investigated the nature of experiences of married female officers in the Salvation Army. Guided by the feminism theory, the study sought to understand whether gender inequality exist in officership of the Salvation Army Ghana territory. The research approach was qualitative. The study adopted a phenomenological research design to explore the lived experiences of eight participants. Data were collected via in-depth interviews and focus group discussion. Seven married female...
ABSTRACT Evidence submits that journalists and other media workers are faced with threats and brutalities due to the nature of their job. The problem is recurring due to the impunity of crimes against journalists. This study seeks to ascertain whether this assertion is true in the Ghanaian context using Multimedia Group Ltd as a case study. The study aimed at investigating the types of acts of physical insecurity journalists at Multimedia often experience, the perpetrators of the acts, su...
ABSTRACT This study seeks to highlight the various kinds of gender issues portrayed in the telenovela Saraswatichandra and the reception of these issues among viewers in Accra using qualitative content analysis. The purposive sampling technique was used to select 30 respondents. Data was collected using document analysis, interviews and focused group discussions and anchored on the gender theory as well as social constructionism theory. It probes further on how the viewership reception eithe...
ABSTRACT This study examinedhow the Daily Graphicand the Daily Guide framed the coverage of the electoral processes leading to the 2012 general elections in Ghana. The communication theories of agenda setting and framing were used to conduct the study. Media coverage of the electoral processes leading to elections are of critical relevance in determining the outcome and acceptance of election results and that is why this research seeks to analyze how the media covered the framing of th...
ABSTRACT This study examined the news stories Ghanaian Times newspaper published on its front pages from 2015 to 2019. The study aimed at establishing the dominant news types, the news actors and the setting of the front page stories. The variables were based on the fact that the Ghanaian Times, as astate-owned media with a constitutional obligation of offering equal facilities and opportunities to all to express divergent views and opinions, will do just that. The gatekeeping theory and fra...
ABSTRACT This study investigated the communication relationships that existed between lactating student-mothers pursuing graduate programmes and their cohorts, and lecturers and the influence such relationships had on their academic development and success. It focused on the sandwich session of students, lactating sandwich mothers on Graduate programmes. It delved deep into their experiences of combining childcare and studies by using the phenomenological approach. In-depth interviews wer...