ABSTRACT This study was undertaken to examine the factors that influenced the dissemination and adoption of soil fertility management (SFM) strategies to farmers in rural areas. It further assessed the communication channels that were deployed to spread information on SFM. This study was conducted in two separate districts – Kwaebibirem in the Eastern Region and Ada West in the Greater Accra Region – to compare findings from two different climatic zones. The diffusion of innovation and th...
ABSTRACT This study investigated the perspectives of community members on two womenempowerment programmes on Radio Peace. The study used the qualitative method approach. A purposive sampling technique was used to sample twenty-five respondents in total. Through key-informant interviews, focus group discussions and anchored on participatory communication and the game theory of participation, the study revealed that the women-empowerment programmes are centered on community participation, just ...
ABSTRACT The study examined the dominant frames used to portray dancehall artistes and the rationale for such frames on blogs. This research, through the lens of framing and agenda setting theory, and anchored on a case study design interrogates articles from three purposively selected blogs on two purposively selected dancehall artistes. Findings from the study showed that the selected artistes had been presented in the frames of inspirational, prim, prominence, dissociation, prolific, chari...
ABSTRACT The ability to identify, understand and interpret non-verbal cues makes communication among people high quality and successful. In this study, special attention is paid to nonverbal communication in the classroom, with emphasis on the non-verbal behaviour of teachers. The main purpose of the present study was to examine the role of nonverbal communication in preschool classroom interactions with a view to looking at how the adult can develop positive ways of responding to and using n...
ABSTRACT This case study examined Corporate Social Responsibility practices of in two hotels in Ghana: Windy Lodge Hotel and Coconut Grove Beach Resort Hotel. The study particularly examined the hotels’ motivation for adopting and implementing CSR and how those CSR initiatives are used to achieve sustainability in tourism. The study was underpinned by the legitimacy theory and the triple bottom line approach. Data were gathered through focus group discussion, interviews and document analysi...
ABSTRACT The study examines organisational assimilation and employee socialisation of the University of Mines and Technology, Tarkwa. The case study particularly draws on Jablin’s organisational assimilation theory. Data for the study were collected through indepth face-to-face interviews. Six participants were selected for this study made up of two (2) senior members, two (2) senior staff and two (2) junior staff. The findings of the study indicate that participants went through assimilati...
ABSTRACT This study examined the sexual harassment policies of two higher educational institutions in Ghana and investigated how the sexual harassment policy documents have contributed to the understanding of the concept of sexual harassment of male lecturers in the two higher educational institutions namely University of Education, Winneba and University of Ghana, Legon. The study also investigated the reasons why the male gender is often alleged as the perceived perpetrator in instances of ...
ABSTRACT This study examines how vehicle owners and drivers in and around Tarkwa in the Western Region of Ghana use their vehicle inscriptions to construct their identity. With interview and observation, data was collected from twenty inscriptions and analysed. Hecht et al’s communication theory of identity and Adamo Semiotics formed the theoretical framework of the study. Meanings of the inscriptions were also solicited from their authors through interviews. The study discovered that there...
ABSTRACT This study examined the telenovelas that interest women and the cultivation of these interests among female audience in BBC, a suburb of community 2 in the Tema Municipality. Also, the study examined the characters that women identify with in telenovelas and finally, examined why women identify themselves with these characters in telenovelas. Purposive sampling strategy was applied to sample 20 female audience of telenovela viewing for data collection. With the use of questionnaires,...
The Nigerian home video industry which formally began in 1992 with the production of Kenneth Nnebue's Living in Bondage has become very vibrant, producing hundreds of films per annum. The films are very popular with audiences and dominate television screens on the African continent and in the African Diaspora in Europe and America. The industry employs a large number of Nigerians as actors, scriptwriters, directors, camera men and costumiers while many others are involved with distribut...
ABSTRACT This study examined the telenovelas that interest women and the cultivation of these interests among female audience in BBC, a suburb of community 2 in the Tema Municipality. Also, the study examined the characters that women identify with in telenovelas and finally, examined why women identify themselves with these characters in telenovelas. Purposive sampling strategy was applied to sample 20 female audience of telenovela viewing for data collection. With the use of questionnaires...
ABSTRACT The study sought to investigate and describe the nature of Public Relations practice in the Ghana Police Service. This followed the limited assessment of the nature of Public Relations practice within the Service by previous studies. The study is qualitative in nature and data was taken from interviews using a semi-structured interview guide while the coorientation theory and Public Relations roles theory were employed for the analysis of the nuances of Public Relations practice in t...
ABSTRACT This research was initiated to be an information source for the researcher to appreciate the state of CSR initiatives in Ghana as are portrayed in the Ghanaian newspapers with particular reliance on the Daily Graphic. The objectives of the study included examining the coverage given CSR initiatives and the types of CSR initiatives that are reported on in the Daily Graphic as well as identifying the dominant frames through which the CSR initiatives are narrated. Designed as a qualitat...
ABSTRACT This study sought to find out the newspaper reading habits of the debaters’ club of Okuapemman School, Akropong-Akuapem. Three theories, namely, the Uses and Gratification Theory, Dependency Theory and Sense-Making Theory; underpinned this qualitative study. Purposive sampling and convenient sampling techniques were used to select participants for the study. Observation, Semi-structured interviews, and focus group discussions were used to obtain data for this study. In all, twelve ...
ABSTRACT This study examined the drivers of the choices of Corporate Social Responsibility (CSR) activities by media institutions in the Ghana. It also investigated the nature and processes of CSR engagement by these institutions. Carroll (1991)’s CSR pyramid model and the systems theory provided conceptual logic, methodological insight and scholarly critique for the study. A qualitative approach, entailing in-depth interviews with managers of CSR departments in seven media institutions, wa...