ABSTRACT This study was done within the framework of the Elaboration Likelihood Model and the Consumer Involvement Theory. It was based on a survey of 150 students of the University of Ghana and it sought to find out the role played by television advertising in influencing consumer preference for Omo and So Klin; two competing brands in Ghana. Results revealed that television advertisement plays little role in determining brand preference as most of the respondents said they do not patronize ...
ABSTRACT The rise of the internet has had a major impact on journalism development across the world, Ghana being no exception. Its influence can be seen in the rise of new media platforms such as online news websites, blogs and social media. As a result of this, the traditional notion of intermedia agenda-setting in Ghana, which existed among the legacy media has been questioned. This study explored the phenomenon of intermedia agenda-setting among two social media platforms — Twitter and I...
ABSTRACT Some journalists in Ghana expect their sources to pay or reward them for covering a programme especially when they are invited by the organiser(s) of the programme. Similarly, PR practitioners are cited as being among the top three sources that perpetuate brown envelope journalism (Soli) in their dealings with journalists. The practice, thus, appears to have become a norm among event organisers (often PR practitioners) and journalists (reporters) without recourse to the ethical impli...
ABSTRACT Mining companies depend on the approval of influential stakeholders in the environments where they operate, hence the need to demonstrate that they are sustainable. This study investigated the sustainability communication practices of Newmont Ghana. It specifically examined how the company is incorporating sustainability communication into its operations and how the sustainability communication practices of the company meet the expectations of stakeholders. It also examined the sust...
ABSTRACT Communication strategy has become an indispensible element in organisational success. The effectiveness of organisation’s communication, however, is deeply rooted in the strategy it employs to disseminate information among its publics. Non -governmental organisations equally deploy communication strategies to engage its publics. This study investigated the communication strategies employed by three Non-governmental organisations. The study utilised qualitative research approa...
ABSTRACT The Local Government system in Ghana has gradually extended its boundaries in terms of its capacity as in governance and application of communication. This study is to determine the communication modes used in the Local Governance System in the Kumasi Metropolitan Assembly in its interactions with the Local people in the Community. A qualitative approach based on the case study design was used for the investigation. Data were collected and analysed using in-depth interviews and foc...
ABSRACT The broadcast media occupy a significant place in developed and growing democracies worldwide, providing media consumers with diverse entertainment and information products, impacting culture and helping define social reality. There is an increasing global demand for broadcast media. As the use of radio broadcast media increases in Ghana, the concern about the standard of journalistic practice has become a problem. The study investigated the knowledge and practice of media ethi...
Abstract The 2015 Lagos State governorship campaign of the All Progressives Congress (APC) used sociocultural frames conjuring indigeneity and modernity to attract political attention and support. Constructed through religious, economic, cultural and humaninterest frames, a blissful future encapsulating the hopeful ethos of the city was projected. Reflecting and conscientizing their messianic aspirations, this existentialist paradigm attended to the hopes of the people for better living cond...
Abstract This study investigates trends in media gatekeeping research, specifically in terms of research methods and theoretical application. Through a meta-analysis, 128 media gatekeeping-related studies purposively drawn from communication-based journals (published between 2000 and 2008) were content analysed. The findings reveal a progressive drift from quantitative method (38.3%) towards qualitative method (57.0%): a deviation from previous submissions that communication researchers pref...
ABSTRACT This study examines factors that account for spousal communication in Juo and Joa communities in the Nanumba-North Municipality. The study also examined how spouses communicate and how spousal communication can be enhanced. A case study research design was adopted while in-depth interviews, focus group discussions and non-participant observation were used to gather qualitative data. Twenty married couples were sampled for the study. Data were analyzed thematically and explained usin...
Abstract Selection of photographs is part of the complex process of creating the multimodal textual elements that news editors use to represent and interpret social reality. This article, guided by Aristotle’s golden mean and Halliday’s theoretical notion of metafunctions, used critical visual analysis to examine the nature of photographs that news editors of Nigerian newspapers selected and used to frame news stories about acts of terrorism by the Boko Haram sect. The pattern establishe...
Abstract Several people in Africa are discontent with the nature of governance, leadership and socioeconomic issues that plague the continent. These grievances are expressed through protest music, which draws attention to human dissatisfaction due to colonial and post-colonial oppressive rule. As a critical communication genre, protest music depicts the elites as architects of socioeconomic degradation. The paper examines socio-political climate in selected African countries. It describes th...
ABSTRACT It took well over ten years to pass the Freedom of Information bill into law in Nigeria. It also took the bill three journeys to the National Assembly. This article connects the reluctance of the concerned authorities to pass the bill to the age-long struggle in Nigeria (and elsewhere) between the press, citizens and civil society on the one hand and the government on the other, with the former trying to widen the circumference of government activities that should be made public and ...
Abstract Using the discursive analytical approach, this paper examines the role of communication in peace building, and describes the pre-election and post-election strategies and interactions that enabled a peaceful environment despite the overwhelming negative campaigns and volatility of the process involving the 2015 Nigerian Presidential election campaigns. Hence, this paper illustrates the communicative behaviour of the contenders and their public display in the media which serve as a m...
ABSTRACT This study investigates the use of participatory communication strategies in the 2016 CSR projects of Kosmos-energy Ghana and Total Petroleum Ghana. The study examined the operationalisation of CSR in these companies and investigated the use of participatory communication strategies in CSR execution. The study was guided by the participatory communication theory and the stakeholder theory. The approach was qualitative anchored on a multiple case study of the purposively selected pa...