ABSTRACT Communication is key to the survival and growth of every organisation. No wonder some scholars hold the view that communication is the solution to all organisational problems One such scholar is Goldhaber (1984 ) who saw organisational communication as the ultimate determinant of all organizational outcomes. Scholars who share this view, say it is wrong to place communication on the same lev...
ABSTRACT Spelling is an indication of education. It is important for second language learners and specifically for students learning English as a Second Language. This study sought to investigate the specific spelling errors that are evident in the writings of junior high school students in some selected schools in the Yendi Municipality. This study employed a mixed method design. Stratified simple random sampling technique was used to select 120 students and purposive sampling technique wa...
ABSTRACT The study examines the perspectives of advertising agency managers about packaging design in t he marketing mix. Packaging design i s an important component of the marketing mix with potential to contribute significantly to the marketing process. Using the qualitative research approach, in-depth interviews were conducted on purposively sampled advertising agency managers in Ghana e specially involved in creative work, and the result was subjected to thematic analysis. It was found o...
ABSTRACT The study examines the blog posts and blogger profiles of selected top African bloggers. The study is premised on the grounds that; first, the blogosphere is one of the most suitable online spaces for the construction and exploration of identity; second, that women can use the blogosphere to explore their creativity and true identity through their writing; and third, that the identity of the woman has been veiled from time immemorial since women as writers as well as their w...
ABSTRACT This study investigated adolescents‟ parasocial interaction with local entertainment celebrities in Ghana. It assessed the gender difference in adolescents‟ parasocial interaction and the relationship between parasocial interaction and interpersonal attraction. The study adopted the quantitative research approach and the descriptive survey design was used. A sample size of 800 adolescents and 736 responses were gathered from students of Apam Senior High School and Winneba ...
ABSTRACT The introduction of the Internet has brought about transformation in every sphere of human life. One area that this technology is transforming the world is the area of news consumption. The Internet has made it easier for news consumers to listen and read news at a click of a button. Online news is now consumed anytime and everywhere. This study aims at investigating the news consumption habits of students of the University of Education, Winneba. A questionnaire and semi str...
ABSTRACT Intertextuality is the influence and presence of previous texts in the construction of the new one. It is the relation of each text with the text surrounding it. Intertextuality has become common among mass media reporters and writers because they use it as a tool to serve their own purposes. This study investigated the intertextuality of Yaw Boadu Ayeboafoh‘s feature articles in the Daily Graphic Newspaper. The purpose of the study was to examine the types, function, and the effe...
Abstract The study focuses on the perception of discriminationexperienced by foreign students studying in Central University. This study sought from the five Nigerian students studying in Central University the kinds of discriminatory challenges they faced as they pursued their studies, the impact it had on their studies and what could be done to mitigate it. The major findings of the study revealed that the Nigerian students had reported only a few instances of discrimination, with the majo...
ABSTRACT The study investigated the communication strategies used by three Civil Society Organisations in the Northern Region of Ghana. It identified the nature of the communication strategies of the selected Civil Society organisations; and as well, the reasons for using these communication strategies and how they meet the needs of the community members. The three CSOs engaged in the study were the Ghana Developing Communities Association (GDCA), the Youth Empowerment for life, and the Wes...
ABSTRACT With advancements in technology and the complex systems of high rise buildings, the trend of fire outbreaks in buildings is increasing worldwide, including developing countries like Ghana. This requires public awareness and information to ensure the safety of owners or occupiers of such premises. Fire incidences are anticipated at the University of Ghana which accommodates a number of different facility users. This study was conducted to find out the knowledge and impressions ...
ABSTRACT This study investigated how graduate students in the four Departments of Faculty of Foreign Languages Education and Communication (FFLEC) use new media technologies. The students were purposively sampled from the four Departments in FFLEC and interviewed. The study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) and Technology Appropriation Model to properly contextualize the research. The graduate students were of the view that the social connection provided...
ABSTRACT The main objective of this study was to investigate how the Daily Graphic, Ghana’s most credible and widely circulated paper and the Mirror, Ghana’s number one weekend paper covered tourism in 2013 and 2014. Framing and agenda-setting theories were used to underpin the study. The composite week method was used to draw a sample of 104 out of a universe of 628 editions of the Daily Graphic for content analysis while all 104 editions of the Mirror were content analysed. Straight new...
The use of mobile phones to deceive and defraud in Nigeria has received widespread comments and complaints but not empirical investigations. Guided by Buller and Burgoon’s interpersonal deception theory, this article examined the strategies employed by deceivers, the dimension of lies told and why mobile phone deception works among Nigerians. This it did through interviews with victims and near-victims of deception, focus group discussions with users, and participant observation. Mobile...
ABSTRACT Technology has made it easy for criminals to carry out their illegal activities. Communities are gradually becoming computer-generated where people no longer converge at physical locations to take decisions. The measure of crime in modern times signifies a substantial challenge to law enforcement agencies in Ghana. Social media tools such as Facebook, MySpace, Twitter, YouTube, and Instagram have made it extremely easy for any subscriber to share comments, pictures, and videos with...
ABSTRACT This study examines how the BBC and Al Jazeera Online newspapers framed the xenophobic attacks in South Africa. The study is underpinned by the Framing Theory. Data were gathered from 32 news and feature articles by the BBC and 63 by Al Jazeera Online newspapers. These were thematically analyzed. The findings reveal that the attribution of Responsibility frame is the most dominant. This was followed by the frames of Human Interest, Economic Consequence, Conflict, and Morality in the...