ABSTRACT The study sought to investigate and describe the nature of Public Relations practice in the Ghana Police Service. This followed the limited assessment of the nature of Public Relations practice within the Service by previous studies. The study is qualitative in nature and data was taken from interviews using a semi-structured interview guide while the coorientation theory and Public Relations roles theory were employed for the analysis of the nuances of Public Relations practice in t...
ABSTRACT This study sought to find out the newspaper reading habits of the debaters’ club of Okuapemman School, Akropong-Akuapem. Three theories, namely, the Uses and Gratification Theory, Dependency Theory and Sense-Making Theory; underpinned this qualitative study. Purposive sampling and convenient sampling techniques were used to select participants for the study. Observation, Semi-structured interviews, and focus group discussions were used to obtain data for this study. In all, twelve ...
ABSTRACT This study examined public relations practice (PR) in higher educational institutions in Ghana with a focus on Sunyani Technical University. The study adopted the qualitative research and purposively sampled employees at the registry, Heads of Department and other management staff within the university. In all 35 participants comprising 15 employees at the Registry, 16 Departmental Heads and 4 Deans participated in the study. The results of the study revealed that the role of the PR ...
ABSTRACT The study investigated the functions, position and structure of Public Relations in professional Ghanaian Football clubs. It essentially looked at how the football clubs defined the function and roles of Public Relations. The study was qualitative and a multiple case study design was employed for the data collection. Five clubs namely, Accra Hearts of Oak, Kumasi Asante Kotoko, Aduana Stars, Liberty Professionals and West African Football Academy (WAFA) from the Ghana Premier League ...
ABSTRACT An abstract represents the summary of a piece of scholarly writing. It is imperative for academics to include all essential rhetorical moves when writing an academic conference abstract (CA). The aim of this study was to investigate variations in the abstracts of the soft sciences abstracts (SSA) and that of the hard sciences (HSA) with a focus on rhetorical structure, sequence and metadiscourse elements. Two corpora were compiled comprising 30 abstracts from SSA and HSA purposively ...
ABSTRACT This study analysed two speeches delivered by Dr. Mensa Otabil: a renowned preacher, entrepreneur and Chancellor of the Central University in Ghana. It is situated in Fairclough’s three dimensional model to critical discourse analysis and Thompson’s modes of ideology. A textual analysis of the speeches revealed how they reflect prevailing societal issues such as challenges in life, political, economic and cultural problems and how the speaker perceives such issues. The study also...
ABSTRACT The rise of the internet has had a major impact on journalism development across the world, Ghana being no exception. Its influence can be seen in the rise of new media platforms such as online news websites, blogs and social media. As a result of this, the traditional notion of intermedia agenda-setting in Ghana, which existed among the legacy media has been questioned. This study explored the phenomenon of intermedia agenda-setting among two social media platforms — Twitter and I...
ABSTRACT Communication strategy has become an indispensible element in organisational success. The effectiveness of organisation’s communication, however, is deeply rooted in the strategy it employs to disseminate information among its publics. Non -governmental organisations equally deploy communication strategies to engage its publics. This study investigated the communication strategies employed by three Non-governmental organisations. The study utilised qualitative research approa...
ABSRACT The broadcast media occupy a significant place in developed and growing democracies worldwide, providing media consumers with diverse entertainment and information products, impacting culture and helping define social reality. There is an increasing global demand for broadcast media. As the use of radio broadcast media increases in Ghana, the concern about the standard of journalistic practice has become a problem. The study investigated the knowledge and practice of media ethi...
ABSTRACT Media coverage of female politicians has been observed to portray women with gender frames that are negative. This study investigated the coverage of female parliamentary candidates in the 2016 election in Ghana. The Daily Graphic and the Ghanaian Times newspapers were analysed to determine the frequency of media coverage of female parliamentary candidates as well as prominence given by the media to female parliamentary candidates. The study also content analysed how the Daily Grap...
ABSTRACT This study investigated the workplace radio listening habits of AgonaSwedru Business Community.This was aimed at assessing how radio supports the business needs of members of AgonaSwedru Business Community. The uses and gratifications theory and dependency theory guided the study. The study employed a qualitative survey method and adopted a purposive sampling technique.Questionnaires, with both closed and open ended items, were administered to 100 selected respondents.The findings i...
ABSTRACT The study examined the issues discussed by Ghanaian news sites in their coverage of the UEW crisis. The study also investigated the tones used in the coverage of the UEW crisis and the perspectives of both UEW staff and students on the coverage of the crisis by news sites. Using framing theory, the study employed document analysis and interviews to gather data from purposely selected online publications from citifmonline.com and myjoyonline.com and 10 participants respectively. Con...
ABSTRACT Evidence submits that journalists and other media workers are faced with threats and brutalities due to the nature of their job. The problem is recurring due to the impunity of crimes against journalists. This study seeks to ascertain whether this assertion is true in the Ghanaian context using Multimedia Group Ltd as a case study. The study aimed at investigating the types of acts of physical insecurity journalists at Multimedia often experience, the perpetrators of the acts, su...
ABSTRACT This study examinedhow the Daily Graphicand the Daily Guide framed the coverage of the electoral processes leading to the 2012 general elections in Ghana. The communication theories of agenda setting and framing were used to conduct the study. Media coverage of the electoral processes leading to elections are of critical relevance in determining the outcome and acceptance of election results and that is why this research seeks to analyze how the media covered the framing of th...
ABSTRACT This study examined the news stories Ghanaian Times newspaper published on its front pages from 2015 to 2019. The study aimed at establishing the dominant news types, the news actors and the setting of the front page stories. The variables were based on the fact that the Ghanaian Times, as astate-owned media with a constitutional obligation of offering equal facilities and opportunities to all to express divergent views and opinions, will do just that. The gatekeeping theory and fra...