ABSTRACT This is a quantitative study using the survey method to gauge the effects idealized images in advertising have on respondents’ body image. Using the Social Comparison Theory as theoretical background, this study looked into whether individuals were affected by the idealized images employed in advertising. The objective of the study was to explore if Ghanaians suffer body image issues after being exposed to idealized images in advertisements as indicated in literature from other cou...
ABSTRACT This study examined framing of same-sex relationships by the Daily Graphic and the Daily Guide newspapers from January 1, 2011 to December 31, 2015. The factors that influenced coverage and framing of the practice were also investigated in order to provide a holistic and comprehensive picture of local media construction of the practice. Underpinned by framing theory, a mixed methods approach of content analysis and in-depth interviews was used in data collection and analysis. A total...
ABSTRACT This study was a quantitative content analysis of the reportage of HIV/AIDS issues by the Daily Graphic and the Daily Guide from 2000 to 2015. Using the theories of framing and issue-attention cycle, this study was to determine the pattern of coverage and frames of HIV/AIDS stories and the sources used in such news stories. Also, how specific-issue frames relating to HIV/AIDS changed with time and the differences apparent in the way the two newspapers covered HIV/AIDS issues were exa...
ABSTRACT This study was undertaken to examine the factors that influenced the dissemination and adoption of soil fertility management (SFM) strategies to farmers in rural areas. It further assessed the communication channels that were deployed to spread information on SFM. This study was conducted in two separate districts – Kwaebibirem in the Eastern Region and Ada West in the Greater Accra Region – to compare findings from two different climatic zones. The diffusion of innovation and th...
ABSTRACT This study investigated the perspectives of community members on two womenempowerment programmes on Radio Peace. The study used the qualitative method approach. A purposive sampling technique was used to sample twenty-five respondents in total. Through key-informant interviews, focus group discussions and anchored on participatory communication and the game theory of participation, the study revealed that the women-empowerment programmes are centered on community participation, just ...
ABSTRACT The study examined the dominant frames used to portray dancehall artistes and the rationale for such frames on blogs. This research, through the lens of framing and agenda setting theory, and anchored on a case study design interrogates articles from three purposively selected blogs on two purposively selected dancehall artistes. Findings from the study showed that the selected artistes had been presented in the frames of inspirational, prim, prominence, dissociation, prolific, chari...
The Nigerian home video industry which formally began in 1992 with the production of Kenneth Nnebue's Living in Bondage has become very vibrant, producing hundreds of films per annum. The films are very popular with audiences and dominate television screens on the African continent and in the African Diaspora in Europe and America. The industry employs a large number of Nigerians as actors, scriptwriters, directors, camera men and costumiers while many others are involved with distribut...
ABSTRACT The study sought to investigate and describe the nature of Public Relations practice in the Ghana Police Service. This followed the limited assessment of the nature of Public Relations practice within the Service by previous studies. The study is qualitative in nature and data was taken from interviews using a semi-structured interview guide while the coorientation theory and Public Relations roles theory were employed for the analysis of the nuances of Public Relations practice in t...
ABSTRACT This study sought to find out the newspaper reading habits of the debaters’ club of Okuapemman School, Akropong-Akuapem. Three theories, namely, the Uses and Gratification Theory, Dependency Theory and Sense-Making Theory; underpinned this qualitative study. Purposive sampling and convenient sampling techniques were used to select participants for the study. Observation, Semi-structured interviews, and focus group discussions were used to obtain data for this study. In all, twelve ...
ABSTRACT This study examined public relations practice (PR) in higher educational institutions in Ghana with a focus on Sunyani Technical University. The study adopted the qualitative research and purposively sampled employees at the registry, Heads of Department and other management staff within the university. In all 35 participants comprising 15 employees at the Registry, 16 Departmental Heads and 4 Deans participated in the study. The results of the study revealed that the role of the PR ...
ABSTRACT The study investigated the functions, position and structure of Public Relations in professional Ghanaian Football clubs. It essentially looked at how the football clubs defined the function and roles of Public Relations. The study was qualitative and a multiple case study design was employed for the data collection. Five clubs namely, Accra Hearts of Oak, Kumasi Asante Kotoko, Aduana Stars, Liberty Professionals and West African Football Academy (WAFA) from the Ghana Premier League ...
ABSTRACT An abstract represents the summary of a piece of scholarly writing. It is imperative for academics to include all essential rhetorical moves when writing an academic conference abstract (CA). The aim of this study was to investigate variations in the abstracts of the soft sciences abstracts (SSA) and that of the hard sciences (HSA) with a focus on rhetorical structure, sequence and metadiscourse elements. Two corpora were compiled comprising 30 abstracts from SSA and HSA purposively ...
ABSTRACT This study analysed two speeches delivered by Dr. Mensa Otabil: a renowned preacher, entrepreneur and Chancellor of the Central University in Ghana. It is situated in Fairclough’s three dimensional model to critical discourse analysis and Thompson’s modes of ideology. A textual analysis of the speeches revealed how they reflect prevailing societal issues such as challenges in life, political, economic and cultural problems and how the speaker perceives such issues. The study also...
ABSTRACT The rise of the internet has had a major impact on journalism development across the world, Ghana being no exception. Its influence can be seen in the rise of new media platforms such as online news websites, blogs and social media. As a result of this, the traditional notion of intermedia agenda-setting in Ghana, which existed among the legacy media has been questioned. This study explored the phenomenon of intermedia agenda-setting among two social media platforms — Twitter and I...
ABSTRACT Communication strategy has become an indispensible element in organisational success. The effectiveness of organisation’s communication, however, is deeply rooted in the strategy it employs to disseminate information among its publics. Non -governmental organisations equally deploy communication strategies to engage its publics. This study investigated the communication strategies employed by three Non-governmental organisations. The study utilised qualitative research approa...