ABSTRACT This study investigates the effect of brand management on customer loyalty. The main objective of the study is to examine the effect of branding on customer loyalty in the electronics industry using Alaba International market of Lagos State, Nigeria. Primary data were used for the study, 100 customers were selected from Alaba International market of Lagos state using the simple random sampling technique. The data were gathered using the questionnaire and analysed using descriptive s...
ABSTRACT Organisational climate has become one of the pressing issues in both public and private organisations. The general objective of the study was to examine the effects of organisational climate on employees’ performance using Accra Metropolitan Assembly as the area of study. Specifically, the study was to identify the factors that influence organisational climate. Further, it was to examine the effects on employees’ performance. A random sampling technique called systematic samplin...
ABSTRACT Long-term unemployment has negative consequences for the individual, society and a country‟s economic system. People who are unemployed for a long period find it more difficult to be employed as time goes by and has effect on their behaviours when they should even secure a job. The study examined the indirect effect of unemployment on employee‟s attitude to work. The study was conducted using the staff of Aramex Ghana Limited with a population of forty (40) employees, inclusive o...
ABSTRACT The study was to assess employees’ attitudes towards work and the effects these attitudes have on their job performance. The study employed the quantitative approach using forty- eight (48) respondents from Koforidua Technical University made up of male and female administrative staff both of the senior and junior level forming the target group for the study. Questionnaires administered to these sampled group examined employee attitudes on three phases namely, employee attitudes to...
ABSTRACT In the context of increasing rural-urban migration, real estate development is becoming fast-emerging as the desire for shelter and individual abode increases. This development has given rise to a high volume of developmental activities. Development project have a few attributes, for example, time limit, budgetary imperatives and financial necessities, individual authoritative and legitimate conditions, intricacy and orderly qualities, so every project in itself is an interesting fra...
ABSTRACT In the current global business environment, organisations are faced with constant change. The core objective of the study was thus, to assess change management processes and its effects on employee stress management in the organisation using the Ghana Scholarships Secretariat (GSS) as the case. The study utilised concurrent mixed method research design. Questionnaire and interview guide were used to obtain data from the respondents for the study. Fifteen (15) respondents were conveni...
ABSTRACT The concept of employee turnover and retention within the banking sector is an area that provide applied usage of academic researches because of its timeliness with the turbulence in the financial space in Ghana. The study sort to examine turnover intentions as a case at GT Bank (Ghana) Ltd. To achieve that, 60 employees were sampled to respond to a survey questionnaire on their turnover intentions after the banking sector review which saw a downward trend of banks from 36 to 27 with...
ABSTRACT The ability of modern business organisations to succeed largely hinges on the quality of its human resources. Well trained and highly developed employees are considered as the bedrock for such success. The purpose of this study therefore was to examine the relationship between training and development and service delivery in Management Services Department, a Civil Service organisation. The study adopted a survey approach where relevant data was collected by means of a structure...
ABSTRACT Many firms experience fundamental organizational restructuring which can affect the welfare of employees. In spite of the number of studies endorsing the negative influence of organizational restructuring on employee’s well-being, little is known in Ghana. Using Denmark embassy as a case, the study explored how organizational restructuring induces job stress. This study specifically examines factors that induce stress at Denmark embassy in Ghana. Using a logit model, the study foun...