ABSTRACT Communicating agricultural information to farmers is critical in improving productivity. To ensure increase in agricultural productivity, agricultural information must be communicated to farmers in a way that is effective and affordable. The aim of this study was to assess the effectiveness of television programmes in communicating agricultural information using ‘Shamba Shape Up’ (SSU), an agricultural programme produced by Mediae Company and aired on Citizen Television in Kenya...
ABSTRACT Digital-analogue metaphor was a political construct that described the two major competing forces in the 2013 elections: Jubilee and the CORD coalitions of political parties. The study set out to demonstrate the ideological property of metaphor using the digital-analogue metaphorical catch phrase that was adopted by the Jubilee Coalition of political parties. The main objectives of this study were to map out the conceptual bearings of the digital-analogue metaphor as used in the 2013...
ABSTRACT Football game, as a social activity, plays a significant role in promoting the well being of the society. People engage in football games as a way of spending their leisure time, to boost individual health and at the professional level, as means of economic gain. The transformative growth and professionalism that football has undergone throughout the world has increasingly attracted the attention and interest of many people, becoming the leading global source of sports entertainment....
ABSTRACT This thesis examines ethics in the coverage and news presentation of socio-political issues in Kenya. There are a few studies on how the Kenyan newspaper media relates to the established code of professional conduct and regulation as stipulated in the Code of Conduct for the Practice of Journalism in Kenya. The research studied the levels of deviation from journalistic ethics in the reporting and coverage of the political drama that unfolded at City Hall; Nairobi after fist County Go...
ABSTRACT Currently, numerous FM stations have mushroomed in Kenya, many of them using vernacular languages in their broadcast. The radio programmes cover a variety of topics including politics, business, relationships, lifestyle, family, education, environment and health. However, very few of these programmes specifically tackle issues related to culture. Limited research has been carried out regarding the place of radio programmes in transmitting cultural values. Westernization and apin...
ABSTRACT Copious research studies from the Western World and sub-Saharan Africa, especially, those of Singer and Singer (1990-2001) have confirmed the high level of exposure of children to the electronic media and particularly, television. In Nigeria, the influence of violent television and video messages on children has not really been adequately addressed. This study was conceptualized to serve as a reference point for curriculum developers and media educators in the educational sector of ...
ABSTRACT Currently, numerous FM stations have mushroomed in Kenya, many of them using vernacular languages in their broadcast. The radio programmes cover a variety of topics including politics, business, relationships, lifestyle, family, education, environment and health. However, very few of these programmes specifically tackle issues related to culture. Limited research has been carried out regarding the place of radio programmes in transmitting cultural values. Westernization and aping of ...
ABSTRACT This study intended to investigate the impact of photo manipulation which have become popular among young people on credibility of Facebook messages. We had identified the gap in the previous studies which had focused much on the credibility of texts rather than images on the Facebook site. After thorough literature review we identified that there were no previous research done connecting photo manipulation and credibility of those messages when they are uploaded on Facebook in the p...
ABSTRACT THE ACQUISITION OF HIV/AIDS INFORMATION BY COMMERCIAL SEX WORKERS IN SELECTED BROTHELS IN LAGOS STATE, NIGERIA The study is aimed at one of the ‗vector groups‘, the commercial sex workers (CSWs), and how this group acquires, processes, and uses information from the several campaigns on HIV/AIDS in Lagos State, Nigeria. The study explores the application of uses and gratification theory to HIV/AIDS information acquisition by CSWs. The research problem is that CSWs being a ―hidde...
ABSTRACT Malaria disease remains a major health burden to the world; infecting 350-500 million people and killing over 1 million each year. Federal Ministry of Health (FMOH) Report identifies African countries as the worst hit, accounting for about 90% of the global deaths, with Nigeria representing one quarter of the continent’s malaria burden. Pregnant women and Children under the age of five mostly in Africa are the most vulnerable group. Over the past few decades, global interest in mal...
Numerous studies have investigated the general and specific effects of the media of communication on attitude and behaviour modification or change, using different theoretical approaches. Since polio cases assumed worse dimensions in Nigeria between 2003 and 2006, the UNICEF-developed ACADA communication planning framework for behaviour change has been consistently used to address the communication issues related to the problem. This study was conceived to provide data for policy makers, advo...
ABSTRACT The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and purchase intention towards the brand. The study utilized triangulated instruments to gather relevant data. These include: (1) selfadministered questionnaire used to obtain data from 700 randomly selected middle c...
ABSTRACT The study examined the reportage of malaria from January to December, 2011 in Punch and Nigerian Tribune newspapers. It identified the frequencies of malaria reports in these two newspapers according to the story category, the prominence given to the stories, the sources of story and themes including causes, effect, prevention and treatment of malaria. The simple random system sampling technique was employed to select the two newspapers and content analysis method was adopted to exam...
ABSTRACT In this Study Of HIV-AIDS Communication Approaches By Interventionists In Selected Nigerian States, the researcher sought to know
ABSTRACT The current overriding thought in HIV/AIDS communication in developing countries foreground the need for a shift from the cognitive model which emphasizes the decision,