Abstract From the beginning, communication has been an integral part of the human society. It has taken many forms from the ancient cave painting to mobile internet of the 21st century, facilitating contacts between different cultures through travel and trade as well as war and colonialism. Such interactions have resulted in transporting and implanting ideas, religious beliefs, languages, economic and political systems from one part of the world to another by a variety of means that have evol...
This research exercise is on the influence of new media in social life of Nigeria youth; in Godfrey Okoye University students. The research study adopted the media systems dependency theory as the theoretical framework for this study. The method used for this study was survey research method, with the population of 1640 students and a sample size of 311 students. The study revealed that over 68% of Nigerian youth log in on social media at least four to six times in a week and that over 80% of...
This research exercise is on the challenges of journalism practice in Nigeria (A study of Nigerian Television Authority, Enugu). The research study adopted the systems theory and Maslow’s Hierarchy of Needs Theory as the theoretical framework for this study. The research population comprised 89 staff workers and the research study adopted the number as the sample size for the study. The questionnaire served as instrument of data collection. The data collected was analyzed using simple perc...
This study x-rayed the relationship between social media and family relationship. Social media are communication platforms evolved by the technological revolutions of the 21st century where users of the channels log on to the Internet to chat and send pictures. These platforms included but not limited to Facebook, Twitter, Skype, Telegram and Instagram. There is a grmving impression that physical interactions and communications which helped to bond the ties of families members are fast e...
The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that there are factors that hinder development of rural areas and its dwellers through the broadcast media (radio). The study recommended amongst others that the govern...
The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected . the magic bullet theory, creates a strong effect in the media influence .The social media, has played an effective role ,in disseminating and eva...
This research work focused on the perceptions of female mass communication students of Enugu state University of Science and Technology Enugu towards journalism as a career. The study aims at finding out the attitudes that are being displayed by female mass communication students towards journalism as a career. Survey method was adopted and the instrument used for data collection was the questionnaire. The population of the study according to the current attendance of ESUT female mass communi...
Abstract Home videos are entertainment media but their use by adolescents transcends leisure to sexuality aspirations. A survey of 180 students in selected secondary schools in Ibadan showed that viewing influenced their sexuality knowledge, attitudes and practices (KAP). The paper argues that exposure to home movies affect young people’s life aspirations as higher viewership (95.6 percent) corresponds with high negative sexuality response (93.3 percent). Accordingly, the media teach 87 pe...
Abstract The Nigerian media are key instruments of HIV/AIDS communication. They use different techniques to influence human knowledge, attitude and practice. Through the qualitative approach, the study identified the media and strategies commonly used for HIV/AIDS behaviour change communication in Nigeria. It triangulated unobtrusive observation and in-depth interviews through the viewing of selected broadcast, film and outdoor media in South-West Nigeria. In-depth interviews complemented th...
ABSTRACT The present article traces the adaptation of media and communication institutions to the political, eonomic, ethnic and cultural realities of Nigeria from the colonial (very British) dispensation, to the military and finally to the civilian in the last ten years. The form of the adaptation very largely reflects the political interests of the group in power, but there has always been a negotiation with more prominant interest groups. Ironically, the military, though it defended its in...
Abstract Multiple mobile phone (M2 P) usage has become an increasing practice in Nigeria but little is known about the factors propelling it or related communication processes. An examination of its operations reveals interaction with economic and social factors for reduction in call costs and management of network fluctuation, limitation and failure. While M2 P users are active and goal-oriented, usage behaviour is associated with socioeconomic variables, including electronic finance and mar...
ABSTRACT Potable water is an essential good which the United Nations regard as a human right that everyone must get access to. In many developing countries however, potable water is inadequate and so water is rationed. Research indicates that decisions regarding water utility services in developing countries can be controversial and may be received by publics with mixed feelings. Research further establishes that, if the management of a water utility company is able to communicate effectively...
The unprecedented prevailing outbreak of Ebola in West Africa can properly be described as a conundrum, so confusing and difficult to solve. Many questions have been asked by the inquiring minds with regards to the appearance of this outbreak in this region of Africa where it has never occurred before, and far from where it has always occurred, East Africa, but especially why it has reached such an alarming rate of becoming both an epidemic and a pandemic. The spate of this outbreak, if not s...
ABSTRACT The main purpose of this work is to explore some of the various traditional forms of communication of the Malimba people of Sierra Leone. It is worth mentioning here that these modes, devices and systems of indigenous traditional communication of the Malimba discussed in this work are by no means the only ones, nor are they all extinct. Furthermore, these traditional forms of communication are also common with many other African ethnic groups within and outside Sierra Leone. The wor...
This study was based on the audience perception on the persuasiveness of TV Adverts on consumer behavior using Indomie noodles TV adverts as a case study. The study was carried out with the aim of measuring the effects of TV adverts on consumer buying behavior. Empirical research was carried out from various literature texts on basic concepts of advertising and its influence on consumers buying habit. The research design used was survey. 100 respondents were randomly selected from Students of...