ABSTRACT The study covers the results of the findings about the impact of the media on the Kenyan referendum, which was carried out on 21 st November 2005. It covers the period ranging from 2004 to 2005. The research findings were guided by a set of research objectives and questions, both of which were set to assess the role the media played during the process, the problems they faced and other key players and their contribution to the process. The study conducted was based on a sample ...
ABSRACT The study examined the impact of mass media on academic development of pupils in primary schools. The study achieved the following objectives, to examine the role played by mass media in promoting primary education, to examine the challenges faced by primary schools in Uganda to examine government programs aimed at promoting primary education. Therefore the findings were based on the above objectives. Data was collected from a sample of 90 respondents in using self administered q...
ABSTRACT The purpose of the study was sought to examine the role of media in fighting illiteracy. A case study of Radio 5 in Kiruhura district in Uganda, the study was guided by research objectives of; examining the contribution of radios towards fighting illiteracy in Kiruhura district, analyzing the magnitude of radio accessibility to the community in Kiruhura district. And to find out how media incites learning in Kiruhura district. This was accomplished using primary and secondary data so...
ABSTRACT The study was carried out to find out the Influence of Digital Television and Women life style in Uganda taking a comparative case study of Heavy and Light Viewers in Makindye Division. General aim of this study was to focus on influence of Digital television and women life style in Makindye Division, Uganda. The study aimed at focusing the influence of Digital television and women life style in Makindye Division, Uganda, establishing the measures to be taken to improve the influenc...
ABSTRACT The study examined the “role of mass media in reducing HIV/AJDS among infants in Uganda”. The study was carried out at UBC the national broadcaster. The study achieved the following objectives; to examine the role of mass media in combating HIV/AIDS, causes of HIV/AIDS, Effects of HIV/AIDS and measures to combat HIV/AIDS in Uganda. The researcher adopted the case study research design and correlation study design which explored role of mass media in combating HIV/AIDS in Uganda...
ABSTRACT This study seeks to critically appraise the role of the media in Kenya in the implementation of the new constitution. It attempts to critically analyze how and why the media is important in the process. Ti also shows that there is a direct relationship between press freedom, the roles of the media, and the nature of the govemment ion power. Relations between the media and the implementation of the new constitution cannot be ignored. However, this paper seeks to engage with the m...
ABSTRACT The topic of the study was analysis of students use of facebook comparism; academics relationship/interaction uses. This study intends to analyze students’ use of facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of facebook, to ascertain if they use it more for social interaction or for academic purposes. Thus, the study will tend to: 1. Determine how often the students use social media...
ABSTRACT Television as an electronic medium of communication has evolved into a potent force to be reckoned with in the transmission of social values and norms in a civilised society. It has not only become a part of everyday life, but serves as a veritable source of information, education and entertainment by the reason of its dramatic and demonstrative powers. It has been noted by media scholars that in contemporary television programming, its focus is more on entertainment than for devel...
ABSTRACT Against the backdrop of the task assigned to the media towards the fulfillment of the rights of the child; specifically as contained in article 17 of the Convention of the Rights of the Child and as required by the Oslo Challenge of 1999, this study examined the coverage given to child rights by the Nigerian and Ghanaian newspapers. Using content analysis research design, both government-owned and privately-owned national newspapers from the two countries were used. The study examine...
ABSTRACT The degree of violence in Nigeria’s Niger Delta has become endemic, characterized by 33 cases of kidnapping recorded between January 2006 and February 2007, with over 200 victims being mostly expatriate oil workers (Africa Masterweb, 2007). There were also about 12, 770 cases of vandalism, particularly of oil pipelines and installations, recorded in Nigeria between 2000 and 2007 with most of them occurring in the Niger Delta (Nwankwo and Ezeobi, 2008). The implications of the Nige...
ABSTRACT Corporate communication is an essential tool for organisational management and employed by universities to engage both the internal and external publics. The emergence of the new media has reshaped communication channels and modified strategies for information gathering, processing, dissemination and utilisation. This has however created tension between stakeholders in universities. Therefore, this study sought to identify the dominant organisational structure of corporate communica...
ABSTRACT The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which undergraduates youths are exposed to advertisements on Radio and Facebook, to ascertain the media channels preferred by undergraduate youths for advertis...
ABSTRACT Commodification of religion through televangelism is a growing phenomenon in Kenya that is scarcely explored by media scholars. Televangelism is marked by the increasing popularity of Charismatic preachers who utilize television to propagate the Christian gospel message. The current study sought to establish commodification of religion: by identifying the dominant human afflictions used by televangelists to trigger commodification of religion; determine the rhetorical strategies emp...
ABSTRACT Digital-analogue metaphor was a political construct that described the two major competing forces in the 2013 elections: Jubilee and the CORD coalitions of political parties. The study set out to demonstrate the ideological property of metaphor using the digital-analogue metaphorical catch phrase that was adopted by the Jubilee Coalition of political parties. The main objectives of this study were to map out the conceptual bearings of the digital-analogue metaphor as used in the 2013...
ABSTRACT In Kenya, Investigative journalism is not fully embraced but it is clear that the documentaries have become popular. However, few Kenyan media practitioners and media houses have dared this form of journalism. The fact that the production of investigative documentaries requires huge amount of financial input, and high-risk engagements, the researcher thought it interesting to establish the motive behind some media houses in Kenya, consistently engaging in this form of reporting. The ...