ABSTRACT The main purpose of this work is to explore some of the various traditional forms of communication of the Malimba people of Sierra Leone. It is worth mentioning here that these modes, devices and systems of indigenous traditional communication of the Malimba discussed in this work are by no means the only ones, nor are they all extinct. Furthermore, these traditional forms of communication are also common with many other African ethnic groups within and outside Sierra Leone. The wor...
This study was based on the audience perception on the persuasiveness of TV Adverts on consumer behavior using Indomie noodles TV adverts as a case study. The study was carried out with the aim of measuring the effects of TV adverts on consumer buying behavior. Empirical research was carried out from various literature texts on basic concepts of advertising and its influence on consumers buying habit. The research design used was survey. 100 respondents were randomly selected from Students of...
Male Chauvinistic Nature of South Indian Cinema, it's effects on Young Keralites and their views Mainstream cinema has always been in the forefront of upholding traditional values, this conformity factor is very evident in the average cinema the industry produces. At the onset of the Dharmaśāstras (After the Vedic period), there was a decline in the status given to women in society. Education and even religious studies were not encouraged for girls and they were far down in terms of...
ABSTRACT Social media is used for falsehood and all sorts in other to discredit or cause tension, agitations, rancour, resentment, bitterness or umbrage along the divides of any society. It cuts across a great number of people, dealing with all human endeavour. Due to its nature, it becomes possible for it to be used as a tool for political propaganda. Fake news is highly problematic. Fake news, which are often prompted by one or more high-profile incident(s) involving extreme forms, tend to ...
ABSTRACT This project investigates the role of radio in preventing teenage pregnancy in Ijebu North Local Government, Area of Ogun State. The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were distributed to the respondents to gather adequate information. Data collected were analyzed using descriptive and simple percentage. Findings revealed t...
ABSTRACT This project investigates therole of radio on political mobilization of rural dwellers. A study of listeners of radio in Ijebu North Local Government Area of Ogun State. The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were distributed to the respondents to gathered adequate information. Data collected were analyzed using descriptive ...
ABSTRACT This study assessed the challenges of Jounalism practics in Nigeria focused on Nigerian Television Authority, NTA, Radio Lagos and Lagos Television. The researchers evaluated the challenges of journalism practice in Nigeria, using NTA, Ijebu-Ode, Radio Lagos and LTV Ikeja, Lagos, Nigeria as the case study based on some variables such as the internal factors, external factors, managerial incompetence, and ethical challenges and non-professionalism on journalism practice. However, a se...
ABSTRACT The importance of information to man cannot be under - estimated. It serves as the oxygen that breathes life into governance. But laws are hardly fascinating to man; it makes least leisure reading. Nigerian public office- holders have been taken advantage of ambiguous nature of law to deprive journalists and by implication, the citizenry of their rights to know what operates in our adminstrative rooms. Then came the Freedom Of Information Act 2011, af...
Abstract This research is on the assessment of Polio Eradication Campaign Strategies in Zaria. It is obvious that poliovirus was once a major challenge of Nigeria. The help of House to house meeting played a significant role in the eradication of poliovirus in Sabon-Gari Local Government, Zaria. The research used survey method and convenience non probability sample techniques to actualize the research, with objectives which includes; To determine the Communication strategies used in Poliov...
ABSTRACT Music is an integral part of youth culture; Music is now the most popular form of entertainment worldwide with the established fact that music is very persuasive on the thoughts, action behaviour and ideology of people especially youths. The aim of this study was to examine youth’s perception of Nigerian hip-hop music “a study of the social media narratives of Olamide’s science student song". Four research objectives and questions guided this study: To examine the extent to whi...
This is a paper written in conjunction with Dr Okafor expressing the importance of integrated marketing communications in marketing strategy. its a well researched work on the media strategies for effective business efforts, such as Advertising, PR/Publicity, Internet, and other addressable methods of communication. In modern marketing efforts there is need to go beyond the traditional media tools to current online marketing. this is a strategy that combines many promotional mix in marketin...
ABSTRACT This research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the following research questions; Are residents of Samaru community aware of chi exotic t.v ads? How exposed are the residents of Samaru community to chi exo...
The study was carried out to know the coverage given to sickle cell disease as well as their pattern of coverage. Content analysis was used to analyse two the guardian and vanguard newspapers from the period of year 2015 and 2016.
Nigerian Journalism today, is in deep crisis of credibility. As a result of individual, organizational, environmental and societal challenges, most of the cherished norms and values of the profession have been abused, violated and debased. A return to the traditional values of truthfulness, neutrality and impartiality may return the lost glory… According to Adaja, (2012) citing Zandberg and Neiger (2005) citing a survey done among Israeli Journalists in 2003 by Tsfaty and Libio, (2003), “...
Lasswellian model of mass communication has been able to show in clear term that monopoly of mass communication process serves the dominant force of every society. Since it suggest a one line of communication which was debunk by two and multi-stage theory of communication, lasswellian model has shown in an unmistakable manner the chequered history of Nigeria media development in terms of its adjustment to different vagaries of the environment in the face of the explosion in community broadcas...