A Paper on the Effectiveness of Internet Advertising on Consumer Behaviour of Students
ABSTRACT The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research questions guided the study. Research findings showed that a great number of students in University of Abuja, had access to the internet. To this end, the ...
CHAPTER ONE INTRODUCTION 1.1Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws good attention towards these things. It is usually designed by an advertising agency for an identified sponsor, and performed through a variety of...
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by many. The third and fourth National development plan was for self sufficiency. The country had to minimize impo...
ABSTRACT Following the insurgency of Boko Haram attacks which have claimed many innocent lives since 2009 in Nigeria, President Goodluck Jonathan, on May 14, 2013, announced a state of emergency in Yobe, Borno and Adamawa states. The proclamation, according to President Jonathan, was an effort to maintain peace, law and order in Nigeria, especially in the Northern states. Against this backdrop, this study is aimed at investigating the extent to which newspaper cover the situation for the in...
If press has freedom of carrying out their duties, they have to be honest too. Freedom of the press or freedom of the media is the principle that communicates and express through various mediums, including printed and electronic media , especially published materials , should be considered a right to be exercised freely. Such freedom implies the absence of interference from an overreaching state; its preservation may be sought through constitutional or other legal protections. With respect to...
ABSTRACT Television is an important medium of communication in 21st century which is used for several reasons including information, entertainment, and persuasion. Unlike other media structures, television has the advantage of utilizing vision for mass communication. Television has become a major source of information acquisition, companionship and a relaxation tool as it provides million with free leisure strategies and opportunities The aim of writing this project is to look into the i...
ABSTRACT This study examines the Negative effects of brown envelop in the practice of journalism in Nigeria. Data was collected by triangulation method, that is, quantitative and qualitative research methods which helped tremendously in obtaining rich and accurate data from participants. The major findings of this study showed that a lot of factors have contributed to Brown Envelope also known locally as ‘egunje’ by journalists in Nigeria. Such factors include level of education of journ...
ABSTRACT: Social media has become part and parcel of man, it is a man's daily routine. Young people of different age groups, including the old, are directly or indirectly connected to the cyber space. Most people used social media to make calls because it is considered to be economical compare to regular calls. While others used it for chatting and connecting with thousands of friends across the globe. Many used it to create acquaintances as well established amorous affairs. Whatever reason...
ABSTRACT: The practice of journalism is very risky in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other forms of physical and emotional abuse. Objectives of the study were to measure the perception of students of the risks and dangers inherent in the practice ...
Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool of the promotional mix that includes the 4p’s of the marketing mix (Product, Price, Place and Promotion). Nowadays, advertisement is a great sourc...
The era of advertising has gone from the one-to-many without feedback or active communication channels, to one-on-one and one-to-many with feedback and communication channels made possible by Netvertising. The potential consumers can now interact with an advert, make enquiries, scrounge for information, hereby influencing the consumer’s choice preference. Also it provides huge alternative to people by combining both the new and traditional advertising media with wider reach, higher impressi...
ABSTRACT This research study evaluates journalists’ level of adherence to the journalism ethics on reward and gratification in the metropolitan area of Jos, Plateau State Capital. After the survey research carried out within media houses in the metropolis of Jos, one hundred copies of questionnaires are distributed but only eighty-four were due filled and retrieved. Findings in this study reveal clearly that there is a high level of non-adherence to this code of ethics of the profession a...
ABSTRACT This study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studies Research has shown that, films just like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship ...
ABSTRACT This research work evaluates audience responsiveness to media surveillance reports about Lassa fever outbreak health issues among Abeokuta residents. The researcher adopted survey analytical method to carry out the study and the research questions that guided this research include what is the degree of responsiveness of Abeokuta South Local Government Area residents to media reports about Lassa Fever outbreak? What roles did media play in sensitizing the residents about the prevent...