This critical need to know how dramatic appeals and elements influence the audience is the focus of this research work. This study therefore aims to examine the influence of dramatic elements in product advertisements on the consumers’ when it comes to purchase or buying decision. It will also establish if dramatic appeal in selected advertisements aid retention and recall at the point of purchase.
Abstract This paper discusses Nigerian Pidgin as a language that has risen through ranks and become a main unifying language for Nigerians at home and in diaspora. More than half the population speak and communicate with Nigerian Pidgin every day and many are learning daily, however, the government and education turn a blind eye to its increasing influence and cling to English language. In a country of such language multiplicity and diversity, English language ought to be the unifying langua...
This is a comprehensive history of Advertising in Nigeria. The paper examined the evolution of Advertising and Advertisements in Nigeria. It also also showcases important individual factor in the history of Advertising. Advertising is as old as mankind. The desire of humans to make others aware of the product and services they are selling in order to get some personal gain for themselves is innate. Therefore, it can be established that advertising has been in existence since the beginning o...
RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKO BY AKINWALE, JOSEPH OLUWAFEMI MATRIC NO: 120102040 TABLE OF CONTENTS PAGES TITLE PAGEi CERTIFICATIONii DEDICATIONiii ACKNOWLEDGEMENTiv TABLE OF CONTENTSv LIST OF TABLESviii LIST OF FIGURESix ABSTRACTx CHAPTER ONE: INTRODUCTION 1.0 Introduction1 Background to the Study1 Profile of Akungba-Akoko Community 2 Statement of Problem3 Research Questions4 Objectives of the Study4 Significance of the Study4 Scope of the Study4 Limitations of...
The researcher's central aim of embarking on this study is to investigate why radio was used as a propaganda tool in the Second World War (1939-1945). The researcher made use of the Historical Critical-Analysis method of research; making use of secondary sources of data ranging from archives to internet sources to give an inter-disciplinary interpretation of the research questions raised in the study. The result of the analysis revealed that radio was used to end the Second World War and it s...
Purpose and Objective of the Study Purpose is defined as an idea or aim kept in the mind as the goals towards which ones effort is directed. It is a definite intention an object or reason to which something exist or is done. On the whole, the purpose of this study is to examine Newspaper Coverage of Women Participation in Nigeria Politics. It seeks to achieve the following specified objective. a. To determine the frequency ...
RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKO BY AKINWALE, JOSEPH OLUWAFEMI MATRIC NO: 120102040 BEING A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF ARTS, ADEKUNLE AJASIN UNIVERSITY, AKUNGBA-AKOKO, ONDO STATE, NIGERIA. IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF ARTS DEGREE (B.A HONS) IN MASS COMMUNICATION. MARCH, 2017 AFFIRMATION This is to affirm that this project was carried out by AKINWALE JOSEPH OLUWAFEMI o...
ABSTRACT The new media has offered print newspapers the opportunity to reach a wider range of readers through online versions, without any demographic or distribution problems. The advent of online newspapers has made access to news available to anyone who has access to the Internet with just a click of the mouse. However, while many developed and even developing countries are maximizing the potentials of the online versions of newspapers, how far have we gone in utilizing this technology in...
ABSTRACT The new media have offered print newspapers the opportunity to reach a wider range of readers through online versions, without any demographic or distribution problems. The advent of online newspapers has made access to news available to anyone who has access to the Internet with just a click of the mouse. However, while many developed and even developing countries are maximizing the potentials of the online versions of newspapers, how far have we gone in utilizing this technology in...
CHAPTER ONE INTRODUCTION 1.1 Background of Study The world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology. One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and, precisely, communicates to a heterogeneous, undifferentiated, mass audience. Technology advancement in communication has brought about fundamental shift in...
ABSTRACT This research is to assess ownership on media freedom and professionalism (a study of independent radio and television, benin city).It argues that the media ownership climate in Nigeria is very cloudy, and not conducive for optimum operations, especially for private media. Government uses its regulatory agencies to frustrate media freedom. The scenario is not a lot different from centralized control. Government is urged to encourage free enterprise and allow a level playing field for...
ABSTRACT Media laws are not new to the journalism in Nigeria. What is new is the ways in which various governments and individuals try to hide under some of these laws to cripple the job of the Nigerian journalists. This is the main thrust behind this research which is centered on finding an evaluation of media laws on the practice of journalism in Nigeria with a view to unraveling those laws that tends to reduce the power of journalists. The study adopted the survey method using two hundred...
ABSTRACT This research is to assess ownership on media freedom and professionalism (a study of independent radio and television, benin city).It argues that the media ownership climate in Nigeria is very cloudy, and not conducive for optimum operations, especially for private media. Government uses its regulatory agencies to frustrate media freedom. The scenario is not a lot different from centralized control. Government is urged to encourage free enterprise and allow a level playing field for...
Abstracts Due to technological advancement in communication, the world we are in today has shriveled into one big neighborhood where the lives of the people have become so enmeshed that every nation now forms part of the day to day reality of every other nation. Technology advancement in communication has brought about fundamental shift in human society and created changes in the way we live, work and even play. It has become so interesting that the gadgets we us...
The Cambridge Analytica data scandal has sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshuffle budget?’ Not really. No advertiser data has been affected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a benefit for advertisers too. It was a former staff member...