Mass Communication Research Papers/Topics

THE EFFECT OF TWITTER SOCIAL NETWORKING SITES ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS

ABSTRACT This study explains the effect of Twitter social networking sites on the behaviour of secondary school students in Essence International schools, Kaduna and the ways it affect them. The study focuses on social Networking sites, but specifically it focuses on Twitter social networking sites. Interview as methodology is use to collect data and questionnaires as instrument of survey using random sampling techniques.  Twitter social networking site has great impact and effect upon the b...

TELEVISION AS A TOOL FOR NATIONAL INTEGRATION

ABSTRACT National integration has been described as the role in which television must play. This term paper will critically examine the level to which television can aid national integration and to achieve unity in diversity. It will also assess the impact of television message on individuals in the society. Also it will look into the NTA Kaduna has been able to perform the integration function.    TABLE OF CONTENT  ContentsPage  Titlei  declarationii Approval pageiii Dedicationiv Ackno...

THE ROLE OF BROADCAST MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION

ABSTRACT The low rate of female participation in politics compared to that of their male counter- parts in Nigeria creates a need to examine the situation in this study, “The role of broadcast media in mobilizing women for political participation in Nigeria”. This study examines the problems, first, defining the importance of women to participate in politics. The survey research method was employed in this study and questionnaires were used for data collection, then the hypotheses were te...

Effect of Mass Media Campaign on the HIV/AIDS Menace in Nigeria

The media as had been established can provide for audience members information on Varity of issue.  By emphasizing certain topic stressing particular interpretation and projects specific themes the media creates some distorted impression with their “ definition” portraying  reflection of the real society ie if sexual promiscuity is  regularly portrayed as widely practices and accepted in this sense, the viewers  may accept such definition as normative in the society  because of media...

THE IMPACT OF THE PRESS IN SHAPING NIGERIAN POLITICAL STRUCTURE A CASE STUDY OF ENUGU STATE

ABSTRACT  This work examines the role the press plans in the shaping of Nigeria political structure using Enugu state as a case study. Enugu State is used owing to the fact that it was one of the concentric zones of intense political struggle of the defunct three regions in Nigeria. The sample for this work encompasses some library materials and responds form the questions distributed to people in Enugu State. The findings indicates that the pres has played a distinguish role the disseminati...

THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION (A CASE STUDY OF NITEL PLC ENUGU)

ABSTRACT This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu. The survey research m...

THE IMPACT OF NEWS COMMENTARIES ON RADIO LISTENERS (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA ENUGU)

ABSTRACT The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The project stars with information which given insight into the historical  back ground of news commentaries. It processed to examine the impact news commentaries creates to this listens and the distinguishing features.  It then derives into detailed exposition of relevant literature formation of research question and hypothesis. The research question was formulated to pro...

THE ASSESSMENT OF NIGERIA PRESS COUNCIL AS A REGULATORY MECHANISM FOR NIGERIAN JOURNALISTS

ABSTRACT In any academic pursuit all over the world, there must be situations and reason which could propel a research or project of this nature.  This same thing applies to this project which was tentatively researched and written in order to help students who may want to inquire more on the role of the Nigerian Press Council as a regulatory machanism for the conduct of journalism practices in Nigeria.  The Nigerian Press council though not performing quite to expectation in regulating jou...

THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN)

INTRODUCTION 1.1BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects advertising on television can have on children. Seventy-six years ago, in 1928 to be precise, a new dimension in communication and publicity...

THE ROLE OF THE MEDIA IN THE CRUSADE AGAINST GLOBAL TERRORISM – A CASE STUDY OF THE VANGUARD AND PUNCH NEWSPAPERS

ABSTRACT In this study, the researcher setnut to examine the role of the media in the crusade against global terrorism.  Towards achieving this end, 79 staff of two media houses in Nigeria, namely the publishers of the punch and vanguard newspapers were used as the study sample.  These 89 members of the study sample were given 89 copies of structured questionnaires to complete.  The analysis of their responses led to the following findings. i.The Nigeria media had been playing notable rol...

THE ROLE OF MASS MEDIA IN EDUCATIONAL DEVELOPMENT IN NIGERA (A CASE STUDY OF NTA ENUGU)

ABSTRACT This examine the role of mass medial in educational development in Nigeria.  The background centre on the role of mass medial in educational development in Nigeria finding out whether television plays an effective role in formal education. The researcher has attempted to carry out series of analysis and study to confirm that the NTA programme-“Science for schools” actually perform its educational role. This study confirms that the programme actually projects the educational co...

THE EFFECTS OF TELEVISION ADVERTISMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] A CASE STUDY OF ENUGU URBAN DWELLERS

ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and services as well as their buying habits, especially peak milk in can and sachets. Furthermore it has found out that advertising brings a lot of ...

THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA

ABSTRACT This study is geared towards finding  out the  role of television in political  mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns  in Njikoka Local government Area were studied. The  important of television as the most mobilization  media of mass communication is universally acknowledge, the  use of television is limited  because of some factors  that militate against its full  utilization, such as h...

THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC

ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization’s overall performance do not kn...

THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC

ABSTRACT  Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties.  This study aims at identifying the variable that inhabit the achievements of marketing objectives of firms and organi...


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