Research Papers/Topics in Mass Communication

The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)

TABLE OF CONTENT            Pages  Title Page ​i Certification ​ii Dedication ​iii Acknowledgment​iv Abstract ​v Table of Content ​vi   CHAPTER ONE  1.0​ Introduction ​1 1.1​ History of Advertising ​2 1.2​ Historical Background of Unilever Nigeria Plc ​4 1.3​ Statement of Problems ​6 1.3​ Purpose of the Study ​3 1.4 ​Objectives of the Study ​7 ​ 1.5​ Research questions ​7 1.6​ Research Hypothesis ​7 1.7​ Research ...

Audience Perception of Development Oriented Program of NTA Lagos

The history of broadcasting in Nigeria can be traced back to 1932 when Lagos started to relay the British empire service from Daventry, England. The establishment of Western Nigeria Television on October 31, 1959 by Obafemi Awolowo, in his capacity as the premier of Western Nigeria. The history of television broadcasting in Nigeria has shown that it has always been a government affair. The deregulation of the industry on January 7, 1992 by former military head of state...

Nigeria Newspaper Reportage of Climate Change of Its Influence on Public Knowledge of Climate Change

ABSTRACT This study assessed Nigerian newspaper reportage of climate change and its influence on public knowledge of climate change. This work was done in view of the many interests that have long tried to influence media reportage of climate change to affect public's 13 understanding and perception. The research work therefore sought to ascertain the extent and quality of reportage of climate change as well as the specific ways in which Nigerian newspaper reportage of climate change had infl...

The Effect of Media Laws on Nigeria Print Media

ABSTRACT Media laws are not new to the Nigerian press. What is new is the ways in which various governments and individuals try to hide under some of these laws to cripple the job of the Nigerian journalists. This is the main thrust behind this research which is centered on finding the effects of press laws on journalistic practice in Nigeria with a view to unraveling those laws that tends to reduce the power of journalists with a study on three newspapers in PortHarcourt in the South-South R...

The Impact of Political Advertising Candidates in Uganda: A Case Study of Rwenzori Sub-Region, For 2016 General Elections

ABSTRACT The topic of the study was the impact of political advertising on candidates in Rwenzori sub region. The problem was low levels of support from voters to the candidates. The objectives of the study were: to establish the extent of women participation in politics in Uganda; to find out the challenges faced by women as they participate in politics and to explore the ways of how to improve women participation in politics. The research employed both qualitative and quantitative research ...

The "Daily News" Newspaper as the Mouth Piece of Tanzanian Government Case Study: Kinondoni District, Dar-Es-Salaam City.

ABSTRACT The purpose of the study was to find solutions to the problems of biased, unjust and unobjective reporting with special regard to the "Daily News" newspaper as the mouthpiece of the Tanzanian government. The study was centered at Kinondoni municipality in Dar es Salaam region data was collected critically by seeking views from people in the above stated area by the use of interviews and questionnaires. The study was guided by objectives of the study; which focused on editors, journal...

The Role of Radio in Improving Health Care. Case Study of Busiro F.M (91.6)

ABSTRACT There has been rapid increase in the need for healthcare in Wakiso district. This is because of the rapid increase in the business sector in the district. This has made many working class citizens to busy to attend to their healthcare adequately. The study comprises of five chapters in which I attempt to determine the extent to which Busiro F.M has intervened to supplement the traditional face to face consultation between the doctors and patients. This is because the current situatio...

Television and Promotion of Girl Child Education in Uganda: A Case Study of Nbs Television, Kampala Uganda

ABSTRACT The study is sought to investigate Television and Promotion of Girl Child Education in Uganda: A Case Study of NBS Television, Kampala Uganda, the aim of this research study therefore was followed by the following objectives: (i) to assess the contribution of television towards girl child education in Uganda: a case study of NBS Television, (ii) To establish the challenges hindering girl child in acquiring education in Uganda: NBS Television, (iii) to suggest the strategies that have...

The Role of the Media in Enhancing Christian Religion in Kampala; A Case Study of Watoto Church

ABSTRACT Media and Christianity like many organizations has experienced a rapid growth in spread of the gospel in masses and this has called upon for the reshaping of the structure of the church and application of the modern equipments to help enhance the objective of the Church according to St. Mathew 28:18-19 which says: “... Go ye therefore, and teach all nations ... in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have co...

The Contribution of the Media in the Development of Tourism Industry in Uganda Case Study· Source of the Nile

ABSTRACT The Research was conducted under the title (The Contribution of the Media towards the Development of Tourism Industry in Uganda). Case Study Source of the Nile Jinja. The aim of the study was to investigate the role played by the Media towards the development of Tourism Industry ofUganda. The research questions that thought to answer the problem were 1. Does Mass Media contribute to the development of Tourism Industry in Uganda? 2. Will Uganda continue to compete with other countries...

Political Stature and Media Content in Uganda, A Case Study of Uganda Broadcasting Cooperation.

ABSTRACT This research was carried following certain objectives that included; to examine the influence of politics on the content of broadcast media in the country to analyze the state of media freedom in Uganda, to identify the factors that affect broadcast media in Kampala and to examine the relationship between politics and broadcast media content broadcast by media houses in Uganda. Literature was reviewed from the work of different scholars and media institutions data but in line with t...

~Role of Mass Media in the Fight Against Corruption in Public Sector a Case Study of Ntv Uganda

ABSTRACT The study examined the “Role of mass media in fighting corruption in public sector a case study of NTV Uganda” The study was. carried out at NTV Uganda in Namuwongo, Makindye division, Kampala Capital City . The study achieved the following objectives; to establish the role of media in fighting corruption in Uganda, to establish the causes of corruption in Uganda, and to examine the measure to curb corruption in Uganda. The researcher adopted the case study research design and c...

Impact of Broadcast Media On Children's Rights in Uganda a Case Study of Nbs Television.

TABLE OF CONTENTDECLARATION ........................................................................................................................................... .iAPPROV AL. ............. ·----······················----······································································iiDEDICATION ..................................................................................................

A Research On the Extent of the Application of Promotional Mix Variables by Cinema Theatres in Nairobi

TABLE OF CONTENTSDECLARATION ......................................................................................... .iDEDICATION ............................................................................................ .iiCHAPTER ONE ............................................................................................ 11.0 INTRODUCTION ....................................................................................................... l1.1 Background .............................


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