Research Papers/Topics in Mass Communication

Assessment of Roles of Nollywood Movies in Preservation and Diffusion of Benin Culture

ABSTRACTThe Benin culture is one of the great historical African cultures which have lost its values to westernization. Amongst other media related preservative tools, movies have been found to be one of the best ways to educate, influence and preserve culture and this is why this research was conducted to study the role of Nollywood movies in the preservation and diffusion of the Benin culture. Although several attempts have been made by researchers to study the cultural preservation of diff...

The importance of Electronic billboards

CHAPTER ONE INTRODUCTIONAdvertisement involves an essentially persuasive communication. Thus, the goals set foradvertising are communication tasks: to reach a defined audience, to a given extent, andduring a given time period. The public move from unawareness of a policy to awareness andthen to knowledge, liking, preference, conviction and then action. It is imperative that theproducts or services of any business receive the proper exposure, and the way to achieveexposure is through adve...

Influence of Mass Media on Students Academic Performance

Background of the StudyMan is a social being and hence; will find a way to satisfy his need for communication. Richmond and McCroskey (2009) state that "the importance of communication in human society has been recognized for thousands of years, far longer than we can demonstrate through recorded history. It is said that humans communicate to request help, to inform others, to share attitudes as a way of bonding and strengthen relationships.Modern Technology in communication no doubt has turn...

Advertisement strategies and improvement

ABSTRACTDevelopments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries.This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application and adoption of ICT, it cost effectiveness as well as its impact on the social relationship between the broadcast advertising of different hiera...

ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION IN NIGERIA

Abstract  The mass media have been used as veritable sources of information during elections. They have been used to propagate ideas often known as propaganda and as instrument of political mobilization. The information projected by the different media of mass communication alongside other societal factors influence voters’ choice(s) during elections. It is on this note that this research work tried to analyze audience perception of media coverage of april 2011 presidential el...

CONSTRAINTS ON JOURNALISTIC PRACTICE IN GOVERNMENT-OWNED MEDIAORGANISATIONS IN SOUTH-SOUTH GEO-POLITICAL ZONE OF NIGERIA

ABSTRACT In Nigeria, a significant number of intellectuals, journalists, and businesspeople believe that government should not interfere with ownership and control of the mass media. The important point implicit in this viewpoint is the assumption that the pattern of ownership of the mass media is crucial in determining the strength or weakness of the press. This study surveys the constraints on journalistic practice in government- owned media in the south-south  geo-political zone o...

Communication as a tool for enhancing Organizational Performance

Communication has always been an effective tool used by management of organizations to enhance performance, this project work is divided into five chapters. The chapters expantiate on the background to the study, the theory framework that are used in the study and the data analysis technique adopted by the researcher in carrying his research on the study and draw a conclusion from the findings in the last chapter.

The Sourced Credibility of Internet Based News Stories

SOURCED CREDIBILITY OF INTERNET BASED NEWS STORIES ORANGE FM, AKUREABSTRACTThis study investigates the Sourced Credibility of Internet Based News Stories on Orange FM, Akure. These sources include mainstream (vanguardnewspaper.com, BBC.com, Punchnewspaper.com, NAN.com etc), independent (thedrudgereport.com, axisoflogic.com), and index-type (news.google.com, yahoo.news.com) websites. 210 news bulletins were studied. Content Analysis and Survey Research Methods were utilized in order to know ho...

The role of the media in the management of environmental health issues in makurdi, Benue state

AbstractThis study the role of the media in the management of environmental health issues in makurdi Benue state, was designed to assess the role of the media in management of environmental health issues in Benue state. Relevant literature were reviewed on Solid Waste, Public Health, Attitude Change and Media. The survey research design was adopted with questionnaire used as data collection instrument. Result from the finding shows that the media has increase knowledge and change perception o...

ROLE OF ELECTRONIC MEDIA IN INFORMING WOMEN ON VOCATIONAL SKILLS ACQUISITION; A CASE STUDY OF GWALE LOCAL GOVERNMENT AREA OF KANO STATE

ABSTRACTThe study seeks to examine the role of electronic media in informing women on vocational skills acquisition; a case study of Gwale Local Government Area of Kano State. The study is set to achieve the three objectives of which include; to find out the level of awareness of vocational skills acquisition programs among media exposed women, to find out how media exposed women utilize vocational skills information and to identify any challenges media exposed women face in the utilization o...

ADOPTIONOF DIGITAL DISTRIBUTION CHANNEL AMONG NIGERIAN NEWSPAPERS

ABSTRACTThis study examined the adoption of digital distribution channels among Nigerian Newspapers. The study covers both online and offline newspapers. In carrying out this research, 50 newspapers’ website were examined, using the content analysis method. The findings indicate that the newspapers adopted 22 out of 24 digital distribution channels available online and offline. Most of newspaper websites examined adopted social media distribution channel with Facebook as the most extensivel...

COMPARATIVE ANALYSIS OF CUSTOMER SATISFACTION AND LOYALTY OF MTN & GLO SUBSCRIBERS BASED IN AKURE

ABSTRACTThe concept of customer satisfaction occupies a central position in marketing thought and practice. Satisfaction is a major outcome of marketing activity and serves to link processes culminating in purchase and consumption with post-purchase phenomena such as attitude change, repeat purchase, and brand loyalty. Customer satisfaction has been a subject of great interest to organizations and researchers alike. The principal objective of organizations is to maximize profits and to minimi...

THE EFFECTS OF PHOTOGRAPHS AND OTHER GRAPHICAL ILLUSTRATIONS ON NEWSPAPER READERSHIP AMONG NIGERIAN STUDENTS: A STUDY OF RUFUS GIWA POLYTECHNIC STUDENTS

THE EFFECTS OF PHOTOGRAPHS AND OTHER GRAPHICAL ILLUSTRATIONS ON NEWSPAPER READERSHIP AMONG NIGERIAN STUDENTS: A STUDY OF RUGIPO STUDENTSABSTRACTThe issue of newspaper readership is a major issue that newspaper publishers are daily concerned with because the end point of all effort put into the production of dailies is that the target audience should purchase and read it, the former being of much more interest to the publishers. Over the years there has been several academic debates as to the ...

Demographic survey of audience of tambaya mabudin Ilimi in Dala local Government Kano State.

The work of this research is divided into five (5) chapters.  First chapter dealt with the introduction of the course, statement of the problem, aims and objectives.  Research questions were drawn, significance, scope and limitation as well as definition of Key terms are provided.Chapter Two (2) of the work reviewed the literature on Mass Communication, Mass Media and broadcast media from various work of different scholars on the term Mass Communication. Theoretical frame work (social categ...

Newspaper framing of Fulani herdsmen-famers crisis in Nigeria

It is no doubt that the kind of frame the media attach to a particular story, will invariably influence the way the public understand and react to that event. The newspapers no doubt play a crucial role in determining the way the public view this Fulani herdsmen-famers saga inNigeria. Nevertheless,  this research work investigates how the four purposively selected Nigerian dailies (The Guardian, The Sun, The Nation and Vanguard) framed the Fulani herdsmen-famers crisis in Nigeria, with a...


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