Research Papers/Topics in Mass Communication

The Role of Broadcast Media in Explaining the Land Amendment Bill (2007) In Uganda. A Case Study of Central Broadcasting Services Mengo, Kampala

CHAPTER ONE: INTRODUCTION 1.0 BACKGROUND Land continues to be at the forefront of the issues of concern to citizens through out Uganda. Thus proponents of human development advocate for people's participation in decision making so they need to be empowered through information. Broadcast media especially radio is one of the channels that provide information to people. Socially radio stations have sensitized people about the on going land amendment bill 2007.Thus public awareness of the conditi...

The Role of Fm Radio in Promoting Children’s Rights in Mukono Municipality. A Case Study of Dunamis Radio 103.0

ABSTRACT The research on fm radio in promoting children’s rights in Mukono “was conducted in Mukono Municipality in Mukono district found in central part of Uganda. The research involved 110 respondents who included. 15 human rights activists, 30 children, 20 parents both male and female 10 journalists, 5 political leaders and 30 community members. The research was guided by research objectives which involved; finding out role of the radio in promoting children’s rights in Mukono, findi...

The Effect of Customer Care On Small Business Growth: A Case Study of Smile Telecom Limited, Kampala, Uganda

EXECUTIVE SUMMARY/ABSTRACT This thesis entitled “The effect of customer care on small business growth” is presented as a result of a research that was carried out in Smile Telecom Company limited at their head office in Kampala. The study was based on three specific objectives, i.e.; to examine the various customer care initiatives used in Smile Telecom limited, to establish the impact of effective customer care on business growth in Smile Telecom limited, and to identify the challenges o...

Impact of Social Media On the Behavior of Teenagers and Young Adults: A Case Study of Makindye Division Kampala

ABSTRACT The main objective of the study is to determine the effect of social media on the behavior of teenagers and young adults in Uganda and the specific objectives were; to determine how the youth in Uganda use social media in their daily lives, to determine if the youth in Uganda prefer social media as means of communication as opposed to traditional methods, to find out the impacts social media has on behavior changes among the Ugandan youths to determine the threats that comes with us...

The Role Media Plays in Promoting Awareness On the Prevention of Cancer in Kampala Metropolitan: A Case Study of New Vision Uganda

CHAPTER ONE: INTRODUCTION 1.0 This chapter also covers the background?, the problem statement, major and specific objectives, research questions, scope of the study, significance, justification of the study, and definition of key terms. 1.1 Background of the study In high-income and many emerging economies, the popular media, through a variety of media formats (web, print, television and so on), plays an integral role in influencing the public’s awareness and perception of cancer (Passalac...

The significance of the Media in the Educational implications of Oral literature among the Acholi of Uganda today

ABSTRACT This project is based on the study of the significance of the media in the educational implications of Acholi Oral Literature. The choice of this topic has been prompted by a strong desire to contribute through my research to the promotion of Acholi Oral Literature. IV This study attempts to define Oral Literature from the Acholi perspective and relates it to the definition by Nandwa and Bukenya of Oral Literature in their book "African Oral Literature". It also aims at identifying ...

Role of Mass Media in The Creation of Peace and Sanity in Uganda A Case Study of New Vision Kampala

ABSTRACT The study set out to investigate the role of mass media in the prevention of armed conflicts in Uganda. The study had four objectives: to examine the causes of armed conflicts in Uganda, to examine the forms of human rights abuses in armed conflict, to examine the challenges encountered in ensuring human rights in armed conflict to examine the role of mass media in preventing armed conflicts in Uganda A case study design with both qualitative and quantitative approaches was used in ...

Community Fm Stations and Poverty Reduction in Kabale Municipality

ABSTRACT The study was carried out in the southern division of Kabale municipality in Kabale district on the community PM stations towards poverty reduction. Rural development and urbanization are a result of the incomes and savings generated from the lessons from radio programmes. This is increasing because of the concentration of the community members and the sponsoring institutions. The main objective of the study was to assess the role of community FM stations in poverty reduction. We lo...

Communication Strategies for Road Crash Education in Nigeria: A Study of the Federal Road Safety Corps.

Abstract This research was primarily conducted to identify and highlight the potency of the various communication strategies adopted by the Federal Road Safety Corps in its drive to reduce the spate of road crashes in Nigeria. Safety awareness campaigns are initiated but do not produce the desired target of absolute reduction of road crashes because reckless driving and disobedience to traffic rules and regulations still persist among road users. The descriptive survey research method is use...

The Influence of Freedom of Information Law on Journalism Practice (A Study of Esbs, Frcn, Dream Fm, Nta)

ABSTRACT The Aim of this study was to determine the influence of journalism practice in Enugu. The objective of the study is to find out the influence of freedom of information law and high rate of curriculum in Government Business in Nigeria e.t.c. survey method is used as instrument for data collection (questionnaire) sources of data (primary and secondary data of population size total 110 sample size  = 86 finding and recommendation).

Assessing Social Media Perception by Nigerian Graduates; A Study of Godfrey Okoye University

AbstractThe study seeks to assess the social media perception and usage among students of Nigerian universities. Three research questions guided the study. Survey research design was adopted for the study. The population for the study is 1816. The sample size of the study was drawn using Wimmer and Dominic to get 451. 451 copies of questionnaire were distributed and 317 copies of the questionnaire were returned. Data was gotten from both the primary source and secondary source. The primary so...

Analysis Of Students’ Use Of Facebook Comparism: Academics Relationship/Social Interaction Uses (A Study Of Godfrey Okoye University, Enugu)

ABSTRACTThe topic of the study was an analysis of students' use of Facebook comparison; academics relationship/interaction uses. This study intends to analyze students’ use of Facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of Facebook, to ascertain if they use it more for social interaction or for academic purposes. Thus, the study will tend to 1. Determine how often the students use social me...

Impact Of Electronic Media On Promotion Of Terrorism (Case Study In Mogadishu, Somalia)

TABLE OF CONTENTS DECLARATION APPROVAL DEDICATION ACKNOWLEDGEMENT CHAPTER ONE Introduction 1.0 Introduction 1.1 Background of the problem 1.2 Statement of the problem 1.3 Purpose of the study 1.4 Objective of the study 1.4.1 General objectives 1.4.2 Specific Objective 1.5 Research Questions 1.6 Scope of the study 1.7 Significance of the Study Operational Definitions of Key Terms CHAPTER TWO LITERATURE REVIEW2.0 Introduction 2.1 Conceptualizing the media 2.3 Theoretical Perspective 2.4 Re...

Media Programs And Empowerment Of Women In Politics: A Case Study Of Uganda As A Nation

TABLE OF CONTENTS APROVAL .ii DEDICATION iii ACKNOWLEDGEMENTS iv CHAPTER ONE 1 INTRODUCTION 1 1.0 Introduction 1 1.1 Background to the study 1 1.2Statement of the problem 5 1.3 Purpose of the study 5 1.4 Objectives of the study 5 1.4.1 Research Question 5 CHAPTER TWO 8 LITERATURE REVIEW 8 2.Olntroduction 8 2.1 The role of media programmes promotion of governace principles among women 8 2.2 The role of media programmes towards the promotion of human rights among women. .11 2.3 The role of medi...

Use of Facebook Memes Stickers as a Medium of Self Expression: A Case of the University of Maiduguri

The study examines use of Facebook memes stickers as a medium of self expression among students. The objectives of the study were to examine; the reasons for use of Facebook memes stickers for self expression among students, the types of self-expression Facebook memes stickers are used for, the effect of Facebook memes stickers. The research work was conducted using primary and secondary sources, that is the through administering of questionnaires. Survey was the method used and l25 responden...


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