Research Papers/Topics in Mass Communication

Demographic survey of audience of tambaya mabudin Ilimi in Dala local Government Kano State.

The work of this research is divided into five (5) chapters.  First chapter dealt with the introduction of the course, statement of the problem, aims and objectives.  Research questions were drawn, significance, scope and limitation as well as definition of Key terms are provided.Chapter Two (2) of the work reviewed the literature on Mass Communication, Mass Media and broadcast media from various work of different scholars on the term Mass Communication. Theoretical frame work (social categ...

Newspaper framing of Fulani herdsmen-famers crisis in Nigeria

It is no doubt that the kind of frame the media attach to a particular story, will invariably influence the way the public understand and react to that event. The newspapers no doubt play a crucial role in determining the way the public view this Fulani herdsmen-famers saga inNigeria. Nevertheless,  this research work investigates how the four purposively selected Nigerian dailies (The Guardian, The Sun, The Nation and Vanguard) framed the Fulani herdsmen-famers crisis in Nigeria, with a...

ASSESSMENT OF CRBC’S EDUCATIONAL BROADCASTING IN NIGERIA: A STUDY OF CALABAR SOUTH LOCAL GOVERNMENT AREA

ABSTRACTThis study is an Assessment of CRBC’s Educational Broadcasting in Nigeria: A Study of Calabar South Local Government Area. The study adopted three research techniques, survey design, purposeful sampling procedure and simple percentage to analyze the data. It was found out that CRBC’s educational broadcasting programmes satisfied the educational yearning and aspiration of 66.5% respondents, the programme were beneficial to  its audience and the content was relevant to educational ...

THE EFFECT OF SOCIAL NETWORKS ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENT: A CASE STUDY OF MERCY MODEL SCHOOLS, ILAPORU-IJEBU

ABSTRACTThis inquiry examined the Effect of Social Networks on the Behaviour of Secondary School Students in Mercy Model Schools, Ilaporu-Ijebu of Ogun State, Nigeria. It investigated the Risk that comes with use of Social Network on the Secondary School Students in Mercy Model Schools. The study made use of descriptive survey research. The population consisted of all the students in Mercy Model Schools which preliminary investigation put at 200 students. The sample size is comprised of ...

An Assessment of Information and Communication Technology Usage In The Enhancement of Journalism Practice In Nigeria.

Background of StudyThe world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology.One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and, precisely, communicates to a heterogeneous, undifferentiated, mass audience.  Technology advancement in communication has brought about fundamental shift in human society and created changes...

Nigerian Workers Perception of the Relevance of Public Relations to Local Government Administration, a Case Study of Ughelli North Local Government Area, Delta State

An overview The growth and development of any establishment or institution especially a local government outfit are largely dependent on the people’s notion and attitude towards it. Hence, public relation as a management tool plays a relevant part in enhancing good relationship between an organization and its public as well as building a good image for the establishment. It is with these thoughts that the research was carried out on the topic ‘’Nigerian workers perception of the Releva...

THE USAGE AND ADOPTION OF NEW MEDIA TECHNOLOGIES IN BROADCAST STATIONS: A STUDY OF RADIO BENUE AND NIGERIA TELEVISION AUTHORITY (NTA) MAKURDI

ABSTRACTThis study focused on the adoption and usage of new media technologies in broadcast station using NTA Makurdi and Radio Benue as a study. The survey methodology was used for the study in which questionnaires were distributed to 60 respondents in both NTA and Radio Benue with 57 or 94% dully filled and returned. The findings revealed that although new media is very significant to programming in Broadcast stations, it usage level in both NTA and Radio Benue is very low. The study howeve...

IMPACT OF DIGITAL MEDIA TECHNOLOGIES ON THE CULTURAL CONCEPTION AND TRADITIONAL MEDIA

ABSTRACTIt seems as if Traditional media which had been channels used as means of preserving the cultures of people in the communities are no longer effective. Hence, this study is aimed at measuring the impact of Digital media as the new media that had evolved to improve and complement the Traditional media. The need to evaluate the impact of Digital media technologies on cultural conception and Traditional media in Bende L.G.A. of Abia state, Nigeria is the concern of this study, such that ...

’Nigerian workers perception of the Relevance of Public Relations to Local Government Administration, a study of Ughelli North Local Government Area Delta State”

CHAPTER ONEINTRODUCTION1.1      Background to the StudyAccording to carter and broom (2004, p.12) public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and its publics upon whom its success depends. It’s important to know that life and success of any organization can only be ensured and sustained through effective mobilization of both the internal and external publics of the organizatio...

ONLINE PUBLIC RELATIONS AND CUSTOMER ENGAGEMENT_ A STUDY OF FIRST BANK

ABSTRACTThis study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was questionnaire. To achieve this, 250 customers of First Bank responded to questionnaire and the Head of Media and External communication of First Bank wa...

EFFECT OF INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN

TABLE OF CONTENTS CoverTitle Certification Dedication Acknowledgement Table of ContentsList of TablesList of Figures (or other illustrations) Abstract   CHAPTER ONEINTRODUCTION 1.1 Background to the study1.2 Statement of the problem1.3 Objectives of the study1.4 Research questions 1.5 Significance of the study1.6 Scope of the study1.8 Operational Definitions of the termsCHAPTER TWO2.0 Sources of Literature 2.1 Review of the...

The Effect of Broadcast Media in Effective Enlightenment on HIV/AIDS in Osogbo Community: A Case Study of (Osun State Broadcasting Cooperation OSBC)

ABSTRACTIn this study, the researcher’s objective was to establish the effect of broadcast media in effective enlightenment on HIV/AIDS in Osogbo community: A case study of (Osun State Broadcasting Cooperation OSBC)”. The researcher sought to establish if HIV/AIDS programmes aired by OSBC FM are geared towards effective enlightenment on HIV/AIDS in Osogbo community. The background of the study highlights the history of HIV/AIDS in Nigeria. It details cases where media has been successful ...

A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour

This critical need to know how dramatic appeals and elements influence the audience isthe focus of this research work. This study therefore aims to examine the influence ofdramatic elements in product advertisements on the consumers’ when it comes topurchase or buying decision. It will also establish if dramatic appeal in selectedadvertisements aid retention and recall at the point of purchase.

RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA-AKOKO

RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKOBYAKINWALE, JOSEPH OLUWAFEMIMATRIC NO: 120102040TABLE OF CONTENTS PAGESTITLE PAGE iCERTIFICATION iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vLIST OF TABLES viiiLIST OF FIGURES ixABSTRACT xCHAPTER ONE: INTRODUCTION1.0 Introduction 1Background to the Study 1Profile of Akungba-Akoko Community 2Statement of Problem 3 Research Ques...

USE OF RADIO AS A PROPAGANDA TOOL IN THE SECOND WORLD WAR (1939-1945)

The researcher's central aim of embarking on this study is to investigate why radio was used as a propaganda tool in the Second World War (1939-1945). The researcher made use of the Historical Critical-Analysis method of research; making use of secondary sources of data ranging from archives to internet sources to give an inter-disciplinary interpretation of the research questions raised in the study. The result of the analysis revealed that radio was used to end the Second World War and it s...


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