Research Papers/Topics in Mass Communication

ROLE OF MODERN TECHNOLOGY IN ENHANCING COMMUNICATION EFFICIENCY IN NIGERIA.

ABSTRACTThe major thrust of this work is to arise the role of modern technology in enhancing communication efficiency in Nigeria; a study of Globacom Kaduna; Kaduna state. This work is divided into five chapters, using the survey method, a quantitative tool of data analysis. This work is aimed at knowing what modern technology entails and the various roles to which its plays in enhancing communication efficiency among people and societies. This work also helps Globacom company to know their r...

Study of Broadcast Media Campaign on Security Consciousness in Uyo Metropolis

                          ABSTRACTThe recent crackdown on terrorism and militancy in the country has raised massive campaign for security consciousness among the masses by broadcast media stations. It is in line with the nation's state of insecurity that it becomes imperative to critically study broadcast media campaign on security consciousness in Uyo metropolis. The residents of Uyo metropolis were sampled using the simple ran...

ASSESSING THE VALUE OF TELEVISION ADVERTISING IN PROMOTING BRAND LOYALTY, USING ETISALAT EASY STARTER CAMPAIGN IN THE BENIN METROPOLIS.

ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in ensuring customer’s loyalty. This research work also helps Etisalat company to know if the people of Benin are exposed to their TV com...

The Challenges of Newspaper Management in Information technology and Communication Age

CHAPTER ONEINTRODUCTION1.0 Background of the StudyThe rapid adoption of information communication and technology  by journalist is a nationwide phenomenon. The process by which computerization or digitalization impacted upon the media of the 21th Century has moved on many fronts and at different speeds. Agba (2007, p.83) notes that “ with desktop publishing and word processing packages, particularly the page maker, the production of newspapers, magazines, journals etc has become o...

INFLUENCE OF FOREIGN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIAN YOUTHS BY FUNKE SOYEMI

ABSTRACT This study probes the impact which foreign Television programmes has on the cultural values of the Nigeria youths. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Olabisi Onabanjo Uiversity student is significantly associated with their perception of foreign culture and exposure to foreign television programmes. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv...

ROLE OF PUBLIC RELATIONS IN CHANGING PEOPLE’S NEGATIVE ATTITUDES TOWARDS LOCAL GOVERNMENT ADMINISTRATION (A STUDY OF ETHIOPE WEST LGA)

TABLE OF CONTENTSPageTitle page -------------------------------------------------------------------------------- iCertification ----------------------------------------------------------------------------- iiDedication ------------------------------------------------------------------------------- iiiAcknowledgement ---------------------------------------------------------------------- ivTable of contents ------------------------------------------------------------------------ viAbstract ----...

INFLUENCE OF VIOLENT TELEVISION PROGRAMMES ON CHILDREN:A STUDY OF KOKORI IN DELTA STATe

TABLE OF CONTENTSPageTitle page - - - - - - - - - - iCertification - - - - - - - - - - iiDedication - - - - - - - - - - iiiAcknowledgement - - - - - - - - - ivTable of contents - - - - - - - - - - vList of tables - - - - - - - - - - viiAbstract - - - - - - - - - - viiiCHAPTER ONE: INTRODUCTION1.1 Background of the study - - - - - - - 11.2 Statement of the problem - - - - - - - 41.3 Objectives of the study - - - - - - - - 51.4 Research questions - - - - - - - - 51.5 Significance of the study ...

The Impact of jenifa's diary on University Undergraduates, a study of Ibrahim Badamasi Babangida University, Lapai

CHAPTER ONE1.0 Introduction 1.1 Background of the study1.2 Statement of the Problem1.3 Objectives of the study1.4 Research Questions1.5 Significance of the study1.6 Scope of the study1.8 Operational Definition of TermsCHAPTER TWO2.0 Literature Review 2.1 Introduction2.2 Review of Concepts2.2.1 Impact2.3 Review of related works2.3.1 The impact of films on youths2.3.2 The influence of media on students 2.3.3 The impact of media use on children2.4 Theoretical Frameworks2.4.1 Uses and g...

The Influence of Facebook Platform on the Behaviour of Female Mass Communication Students Towards Journalism Profession

ABSTRACT This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey method was adopted using the questionnaire as the primary means of data collection. The simple random sampling technique was used which enables e...

Assessment of Roles of Nollywood Movies in Preservation and Diffusion of Benin Culture

ABSTRACTThe Benin culture is one of the great historical African cultures which have lost its values to westernization. Amongst other media related preservative tools, movies have been found to be one of the best ways to educate, influence and preserve culture and this is why this research was conducted to study the role of Nollywood movies in the preservation and diffusion of the Benin culture. Although several attempts have been made by researchers to study the cultural preservation of diff...

The importance of Electronic billboards

CHAPTER ONE INTRODUCTIONAdvertisement involves an essentially persuasive communication. Thus, the goals set foradvertising are communication tasks: to reach a defined audience, to a given extent, andduring a given time period. The public move from unawareness of a policy to awareness andthen to knowledge, liking, preference, conviction and then action. It is imperative that theproducts or services of any business receive the proper exposure, and the way to achieveexposure is through adve...

Influence of Mass Media on Students Academic Performance

Background of the StudyMan is a social being and hence; will find a way to satisfy his need for communication. Richmond and McCroskey (2009) state that "the importance of communication in human society has been recognized for thousands of years, far longer than we can demonstrate through recorded history. It is said that humans communicate to request help, to inform others, to share attitudes as a way of bonding and strengthen relationships.Modern Technology in communication no doubt has turn...

Advertisement strategies and improvement

ABSTRACTDevelopments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries.This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application and adoption of ICT, it cost effectiveness as well as its impact on the social relationship between the broadcast advertising of different hiera...

ANALYSIS OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION IN NIGERIA

Abstract  The mass media have been used as veritable sources of information during elections. They have been used to propagate ideas often known as propaganda and as instrument of political mobilization. The information projected by the different media of mass communication alongside other societal factors influence voters’ choice(s) during elections. It is on this note that this research work tried to analyze audience perception of media coverage of april 2011 presidential el...

CONSTRAINTS ON JOURNALISTIC PRACTICE IN GOVERNMENT-OWNED MEDIAORGANISATIONS IN SOUTH-SOUTH GEO-POLITICAL ZONE OF NIGERIA

ABSTRACT In Nigeria, a significant number of intellectuals, journalists, and businesspeople believe that government should not interfere with ownership and control of the mass media. The important point implicit in this viewpoint is the assumption that the pattern of ownership of the mass media is crucial in determining the strength or weakness of the press. This study surveys the constraints on journalistic practice in government- owned media in the south-south  geo-political zone o...


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