Research Papers/Topics in Mass Communication

AUDIENCE PERCEPTION ON THE PERSUASIVENESS OF TV ADVERTS ON CONSUMER BEHAVIOUR (a case study of Indomie noodles)

This study was based on the audience perception on the persuasiveness of TV Adverts on consumer behavior using Indomie noodles TV adverts as a case study. The study was carried out with the aim of measuring the effects of TV adverts on consumer buying behavior. Empirical research was carried out from various literature texts on basic concepts of advertising and its influence on consumers buying habit. The research design used was survey. 100 respondents were randomly selected from Stud...

Social Media As A Tool For Propagating Fake News

ABSTRACTSocial media is used for falsehood and all sorts in other to discredit or cause tension, agitations, rancour, resentment, bitterness or umbrage along the divides of any society. It cuts across a great number of people, dealing with all human endeavour. Due to its nature, it becomes possible for it to be used as a tool for political propaganda. Fake news is highly problematic. Fake news, which are often prompted by one or more high-profile incident(s) involving extreme forms, tend to o...

The Role of Radio in Preventing Teenage Pregnancy in Sddressing Problems of Teenage Pregnancies

ABSTRACT This project investigates the role of radio in preventing teenage pregnancy in Ijebu North Local Government, Area of Ogun State. The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were distributed to the respondents to gather adequate information. Data collected were analyzed using descriptive and simple percentage. ...

Radio Broadcast Programmes And Rural Development in Nigeria; A Study of Residents in Agwu Local Government Area, Enugu State

ABSTRACTThis project investigates the role of radio on political mobilization of rural dwellers. A study of listeners of radio in Ijebu North Local Government Area of Ogun State. The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary sources. A total of 100 questionnaires were distributed to the respondents to gathered adequate information. Data collected were analyzed using desc...

The challenges of Journalism practice in Nigeria focused on Nigerian Television Authority, NTA, Radio Lagos and Lagos Television

ABSTRACT This study assessed the challenges of Jounalism practics in Nigeria focused on Nigerian Television Authority, NTA, Radio Lagos and Lagos Television. The researchers evaluated the challenges of journalism practice in Nigeria, using NTA, Ijebu-Ode, Radio Lagos and LTV Ikeja, Lagos, Nigeria as the case study based on some variables such as the internal factors, external factors, managerial incompetence, and ethical challenges and non-professionalism on journalism practice....

ASSESSMENT OF POLIO ERADICATION CAMPAIGN STRATEGIES

Abstract This research is on the assessment of Polio Eradication Campaign Strategies in Zaria. It is obvious that poliovirus was once a major challenge of Nigeria. The help of House to house meeting played a significant role in the eradication of poliovirus in Sabon-Gari Local Government, Zaria. The research used survey method and convenience non probability sample techniques to actualize the research, with objectives which includes; To determine the Communication strategies used i...

YOUTH PERCEPTION OF NIGERIAN HIP-HOP MUSIC “A STUDY OF SOCIAL MEDIA NARRATIVES OF OLAMIDE’S SCIENCE STUDENT SONG"

ABSTRACTMusic is an integral part of youth culture; Music is now the most popular form of entertainment worldwide with the established fact that music is very persuasive on the thoughts, action behaviour and ideology of people especially youths. The aim of this study was to examine youth’s perception of Nigerian hip-hop music “a study of the social media narratives of Olamide’s science student song". Four research objectives and questions guided this study: To examine the extent to whic...

The Effect of Television Advertising on Chi-exotic Product Patronage: A Study of Samaru Community, Zaria.

ABSTRACTThis research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of  Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the following research questions; Are residents of Samaru community aware of chi exotic t.v ads? How exposed are the residents of Samaru community to chi exot...

An analysis of the guardian and the vanguard newspaper representation of sickle cell disease in Nigeria. (January to December, 2015)

The study was carried out to know the coverage given to sickle cell disease as well as their pattern of coverage. Content analysis was used to analyse two the guardian and vanguard newspapers from the period of year 2015 and 2016. 

The Role of Public Relations in the Maintenance of Industrial Harmony

The project focuses on the importance of public relations in engendering corporate peace and harmony. Industrial harmony presupposes a situation where the employees and management co-operate willingly for corporate objectives. In the review of various literatures, it is explained that crisis in industrial relations environment will no doubt has a multiplier effects on the economy and other negative consequences.  There will be a loss in national output, fall in Gross Domestic p...

EFFECT OF SOCIAL MEDIA ON STUDENTS’ PERFORMANCE: A CASE STUDY OF NASARAWA STATE POLYTECHNIC, LAFIA

ABSTRACTThe aim of this research is to examine The Effects of Social Media on Students’ Performance. Social media is rapidly changing the communication setting of today’s social world. Hence its emergence is significantly having effect on the performance of students and as such has become prone to frequent fluctuations on the mood and self-control of students. Thus, this has affected the performance of the students in one way or the other. However, questionnaire was used for the res...

PRACTITIONERS OPINION ON THE ISSUES OF JOURNALISM IN NIGERIA

ABSTRACTThe practice of journalism comes with its challenges in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other forms of physical and emotional abuseThe theoretical framework that will be used for this study is the psychometric paradigm which assumes that ch...

THE EFFECT OF ADVERTISEMENT ON ELECTIONEERING CAMPAIGNS OF GOVERNORSHIP SEAT (A CASE STUDY OF LAGOS STATE GOVERNORSHIP ELECTION, 2011)

                                            ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc.This Study examined the effect of Political advertising on voting pattern of the electorates du...

Framing of 2015 Presidential Election By Selected Nigerian Newspapers

In politics today, the media are very important in reporting political activities. There are certain ways they report political actors which allow the people to develop a level of perception about the politicians. The media often frame reports, not only for people on what they should think about (agenda setting)but on how they should think (framing). This study  critically examines the types of framing that the media explored during the 2015 presidential elections in Nigeria.TABLE OF CON...

AUDIENCE PERCEPTION OF PIDGIN ENGLISH ADVERTISEMENTS IN NIGERIAN BROADCAST MEDIA (A STUDY OF BENIN-CITY)

ABSTRACTIn a world of fierce competition and emergence of internet as a powerful, borderless media, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proved to be effective in providing market information about products and service, yet its understanding and comprehension to the masses has been questioned consistently. Thus, it is ...


1 - 15 Of 417 Results