Research Papers/Topics in Mass Communication

An Assessment of Information and Communication Technology Usage In The Enhancement of Journalism Practice In Nigeria.

Background of StudyThe world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology.One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and, precisely, communicates to a heterogeneous, undifferentiated, mass audience.  Technology advancement in communication has brought about fundamental shift in human society and created changes...

Nigerian Workers Perception of the Relevance of Public Relations to Local Government Administration, a Case Study of Ughelli North Local Government Area, Delta State

An overview The growth and development of any establishment or institution especially a local government outfit are largely dependent on the people’s notion and attitude towards it. Hence, public relation as a management tool plays a relevant part in enhancing good relationship between an organization and its public as well as building a good image for the establishment. It is with these thoughts that the research was carried out on the topic ‘’Nigerian workers perception of the Releva...

THE USAGE AND ADOPTION OF NEW MEDIA TECHNOLOGIES IN BROADCAST STATIONS: A STUDY OF RADIO BENUE AND NIGERIA TELEVISION AUTHORITY (NTA) MAKURDI

ABSTRACTThis study focused on the adoption and usage of new media technologies in broadcast station using NTA Makurdi and Radio Benue as a study. The survey methodology was used for the study in which questionnaires were distributed to 60 respondents in both NTA and Radio Benue with 57 or 94% dully filled and returned. The findings revealed that although new media is very significant to programming in Broadcast stations, it usage level in both NTA and Radio Benue is very low. The study howeve...

IMPACT OF DIGITAL MEDIA TECHNOLOGIES ON THE CULTURAL CONCEPTION AND TRADITIONAL MEDIA

ABSTRACTIt seems as if Traditional media which had been channels used as means of preserving the cultures of people in the communities are no longer effective. Hence, this study is aimed at measuring the impact of Digital media as the new media that had evolved to improve and complement the Traditional media. The need to evaluate the impact of Digital media technologies on cultural conception and Traditional media in Bende L.G.A. of Abia state, Nigeria is the concern of this study, such that ...

’Nigerian workers perception of the Relevance of Public Relations to Local Government Administration, a study of Ughelli North Local Government Area Delta State”

CHAPTER ONEINTRODUCTION1.1      Background to the StudyAccording to carter and broom (2004, p.12) public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and its publics upon whom its success depends. It’s important to know that life and success of any organization can only be ensured and sustained through effective mobilization of both the internal and external publics of the organizatio...

ONLINE PUBLIC RELATIONS AND CUSTOMER ENGAGEMENT_ A STUDY OF FIRST BANK

ABSTRACTThis study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was questionnaire. To achieve this, 250 customers of First Bank responded to questionnaire and the Head of Media and External communication of First Bank wa...

EFFECT OF INDIGENOUS LANGUAGE ON ADVERTISING CAMPAIGN

TABLE OF CONTENTS CoverTitle Certification Dedication Acknowledgement Table of ContentsList of TablesList of Figures (or other illustrations) Abstract   CHAPTER ONEINTRODUCTION 1.1 Background to the study1.2 Statement of the problem1.3 Objectives of the study1.4 Research questions 1.5 Significance of the study1.6 Scope of the study1.8 Operational Definitions of the termsCHAPTER TWO2.0 Sources of Literature 2.1 Review of the...

The Effect of Broadcast Media in Effective Enlightenment on HIV/AIDS in Osogbo Community: A Case Study of (Osun State Broadcasting Cooperation OSBC)

ABSTRACTIn this study, the researcher’s objective was to establish the effect of broadcast media in effective enlightenment on HIV/AIDS in Osogbo community: A case study of (Osun State Broadcasting Cooperation OSBC)”. The researcher sought to establish if HIV/AIDS programmes aired by OSBC FM are geared towards effective enlightenment on HIV/AIDS in Osogbo community. The background of the study highlights the history of HIV/AIDS in Nigeria. It details cases where media has been successful ...

A Study on the Influence of Dramatic Appeals in Advertisements on Consumer Behaviour

This critical need to know how dramatic appeals and elements influence the audience isthe focus of this research work. This study therefore aims to examine the influence ofdramatic elements in product advertisements on the consumers’ when it comes topurchase or buying decision. It will also establish if dramatic appeal in selectedadvertisements aid retention and recall at the point of purchase.

RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA-AKOKO

RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKOBYAKINWALE, JOSEPH OLUWAFEMIMATRIC NO: 120102040TABLE OF CONTENTS PAGESTITLE PAGE iCERTIFICATION iiDEDICATION iiiACKNOWLEDGEMENT ivTABLE OF CONTENTS vLIST OF TABLES viiiLIST OF FIGURES ixABSTRACT xCHAPTER ONE: INTRODUCTION1.0 Introduction 1Background to the Study 1Profile of Akungba-Akoko Community 2Statement of Problem 3 Research Ques...

USE OF RADIO AS A PROPAGANDA TOOL IN THE SECOND WORLD WAR (1939-1945)

The researcher's central aim of embarking on this study is to investigate why radio was used as a propaganda tool in the Second World War (1939-1945). The researcher made use of the Historical Critical-Analysis method of research; making use of secondary sources of data ranging from archives to internet sources to give an inter-disciplinary interpretation of the research questions raised in the study. The result of the analysis revealed that radio was used to end the Second World War and it s...

Newspaper Coverage of Women Participation in Nigeria Politics

Purpose and Objective of the StudyPurpose is defined as an idea or aim kept in the mind as the goals towards which ones   effort   is   directed.   It   is   a   definite   intention  an   object   or   reason   to   which something exist or is done. On the whole, the purpose of this study is to examine Newspaper Coverage of Women Participation in Nigeria Poli...

RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKO

RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKOBYAKINWALE, JOSEPH OLUWAFEMIMATRIC NO: 120102040BEING A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF ARTS, ADEKUNLE AJASIN UNIVERSITY, AKUNGBA-AKOKO, ONDO STATE, NIGERIA.IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF ARTS DEGREE (B.A HONS) IN MASS COMMUNICATION.MARCH, 2017AFFIRMATIONThis is to affirm that this project was carried out by AKINWALE JOSEPH OLUWAFEMI of Ma...

An Evolution of Challenges And Opportunity Facing The Print Media In The Era Of Online Journalism.

ABSTRACTThe new media have offered print newspapers the opportunity to reach a wider range of readers through online versions, without any demographic or distribution problems. The advent of online newspapers has made access to news available to anyone who has access to the Internet with just a click of the mouse. However, while many developed and even developing countries are maximizing the potentials of the online versions of newspapers, how far have we gone in utilizing this technology in ...

An Assessment of the Utilization of Information and Communication Technology in the Enhancement of Journalism Practice in Nigeria.

CHAPTER ONEINTRODUCTION1.1   Background of StudyThe world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology.One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and, precisely, communicates to a heterogeneous, undifferentiated, mass audience.  Technology advancement in communication has brought about fundamental shift in hum...


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