ABSTRACT The recent crackdown on terrorism and militancy in the country has raised massive campaign for security consciousness among the masses by broadcast media stations. It is in line with the nation's state of insecurity that it becomes imperative to critically study broadcast media campaign on security consciousness in Uyo metropolis. The residents of Uyo metropolis were sampled using the simple random and cluster sampling techniques to administer 4...
ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in ensuring customer’s loyalty. This research work also helps Etisalat company to know if the people of Benin are exposed to their TV commercia...
CHAPTER ONE INTRODUCTION 1.0Background of the Study The rapid adoption of information communication and technology by journalist is a nationwide phenomenon. The process by which computerization or digitalization impacted upon the media of the 21th Century has moved on many fronts and at different speeds. Agba (2007, p.83) notes that “ with desktop publishing and word processing packages, particularly the page maker, the production of newspapers, magazines, journals etc has become on int...
ABSTRACT This study probes the impact which foreign Television programmes has on the cultural values of the Nigeria youths. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Olabisi Onabanjo Uiversity student is significantly associated with their perception of foreign culture and exposure to foreign television programmes. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will te...
TABLE OF CONTENTSPageTitle page --------------------------------------------------------------------------------iCertification -----------------------------------------------------------------------------iiDedication -------------------------------------------------------------------------------iiiAcknowledgement ----------------------------------------------------------------------ivTable of contents ------------------------------------------------------------------------viAbstract ---------...
TABLE OF CONTENTSPageTitle page ----------iCertification----------iiDedication----------iiiAcknowledgement---------ivTable of contents ----------vList of tables----------viiAbstract----------viiiCHAPTER ONE: INTRODUCTION1.1 Background of the study-------11.2 Statement of the problem-------41.3 Objectives of the study--------51.4 Research questions--------51.5 Significance of the study-------51.6 Scope of the study--------61.7 Limitation of the study--------61.8 Definition of terms--------6CHA...
CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objectives of the study 1.4 Research Questions 1.5 Significance of the study 1.6 Scope of the study 1.8 Operational Definition of Terms CHAPTER TWO 2.0 Literature Review 2.1 Introduction 2.2 Review of Concepts 2.2.1 Impact 2.3 Review of related works 2.3.1 The impact of films on youths 2.3.2 The influence of media on students 2.3.3 The impact of media use on children 2.4 Theoretical Frameworks 2.4.1...
ABSTRACT This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey method was adopted using the questionnaire as the primary means of data collection. The simple random sampling technique was used which enables ev...
ABSTRACT The Benin culture is one of the great historical African cultures which have lost its values to westernization. Amongst other media related preservative tools, movies have been found to be one of the best ways to educate, influence and preserve culture and this is why this research was conducted to study the role of Nollywood movies in the preservation and diffusion of the Benin culture. Although several attempts have been made by researchers to study the cultural preservation of dif...
CHAPTER ONE INTRODUCTION Advertisement involves an essentially persuasive communication. Thus, the goals set foradvertising are communication tasks: to reach a defined audience, to a given extent, andduring a given time period. The public move from unawareness of a policy to awareness andthen to knowledge, liking, preference, conviction and then action. It is imperative that theproducts or services of any business receive the proper exposure, and the way to achieveexposure is through advert...
Background of the Study Man is a social being and hence; will find a way to satisfy his need for communication. Richmond and McCroskey (2009) state that "the importance of communication in human society has been recognized for thousands of years, far longer than we can demonstrate through recorded history. It is said that humans communicate to request help, to inform others, to share attitudes as a way of bonding and strengthen relationships. Modern Technology in communication no doubt has tu...
ABSTRACT Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application and adoption of ICT, it cost effectiveness as well as its impact on the social relationship between the broadcast advertising of different hierarchy...
Abstract The mass media have been used as veritable sources of information during elections. They have been used to propagate ideas often known as propaganda and as instrument of political mobilization. The information projected by the different media of mass communication alongside other societal factors influence voters’ choice(s) during elections. It is on this note that this research work tried to analyze audience perception of media coverage of april 2011 presidential election in ...
ABSTRACT In Nigeria, a significant number of intellectuals, journalists, and businesspeople believe that government should not interfere with ownership and control of the mass media. The important point implicit in this viewpoint is the assumption that the pattern of ownership of the mass media is crucial in determining the strength or weakness of the press. This study surveys the constraints on journalistic practice in government- owned media in the south-south geo-political zone of Nig...
Communication has always been an effective tool used by management of organizations to enhance performance, this project work is divided into five chapters. The chapters expantiate on the background to the study, the theory framework that are used in the study and the data analysis technique adopted by the researcher in carrying his research on the study and draw a conclusion from the findings in the last chapter.