Abstract Purpose: Social marketing is the design, implementation and control of programs calculated to influence the suitability of social ideas. It has been generally agreeable from many studies in the recent past that companies that have used social media marketing exhibit high brand loyalty and undoubtedly is an important aspect of organizational success. This study purposed to analyze and investigate on how cocreation affect loyalty of customers towards Safaricom Ltd Company. This study ...
Abstract/Overview Whether domestically or globally, transport is the movement of people, goods and services from one place to another. It enables trade between people and organizations. Globally, transport is the key necessity for specialization. Domestically, not only is Kenya connected by various categories of transport infrastructure but even by different modes, each competing with the other to get the better of the market. In Kisumu City, for example, there is fierce business competit...
Abstract Corporate boards play a critical strategic role in charting the direction and performance of organizations. Such entities ought to embrace diversity since this influences work relations and performance through offering greater perspectives from different lenses on business issues, opportunities as well as wider scope of ideas and solutions. Board gender diversity is ubiquitous as it is the most debated diversity issue in firms. Guidelines and/or mandatory laws have been enacted by s...
Abstract The construction material manufacturing firms plays a major role in the Kenyan economy, and understanding the effectiveness of advertising strategies is crucial for sustaining growth and competitiveness. The purpose of study was to examine the effect of advertising on performance of construction material manufacturing firms. The study was guided by Action interest desire action theory. The study employed both descriptive and causal research design. The study targeted 10 registered c...
ABSTRACT The Nigerian civil service faces some problems in the lack of qualified and inadequate working environment for secretaries working in the ministries. This paper identifies the problems and prospects of the secretarial profession in the Nigerian civil service. It gives prospect such as modern technology and information systems relevant for secretaries working in the ministries. It evaluates the availability of modern office technology for secretaries, promotions and trainings a...
Abstract The Nigerian civil service faces some problems in the lack of qualified and inadequate working environment for secretaries working in the ministries. This paper identifies the problems and prospects of the secretarial profession in the Nigerian civil service. It gives prospect such as modern technology and information systems relevant for secretaries working in the ministries. It evaluates the availability of modern office technology for secretaries, promotions and trainings ...
Abstract Research on organization economics reports a general trend towards information sharing in food supply chains. Business globalization and efficient communication via Information Technology, have forced food enterprises to turn towards a more cooperative behavior. While this change to cooperative data communication has occurred in other supply chains, it is not common in beef supply chains. Studies have shown that efficient coordination of chain information enables seamless traceabili...
Abstract The youths of Kenya forms a critical mass required by the nation to realize a middle level industrialized economy by the year 2030. For the youths to effectively contribute to this agenda they need to be economically empowered to harness their creativity and innovation to foster entrepreneurial development. Consequently, the government of Kenya established Youth Enterprise Development Fund (YEDF) with an objective of providing capital for the youths to start micro enterprises. Unfor...
Abstract Manufacturing firms are the single greatest contributors to industrialization and economic development. In Kenya, manufacturing firms contribute 14% of gross domestic product, train and employ 30% of the workforce, and develop the country’s industrial infrastructure. However, the sector has experienced sustained poor total factor productivity and waning competitiveness in both domestic and global markets. Manufacturing operations seem to lack the input of entrepreneurial managemen...
Abstract In the wake sustainability agendas that lead to green growth in the developing countries, the focus has been in the practice and accounting for Social, Environmental and Economic (SEE) activities by both processing and manufacturing organizations. Organizations practice social responsibilities with the view of reaping long term returns or merely complying with regulations, information which is obtained from their annual reports via various media. These reports however, in the purvie...
Abstract Sustainable procurement isn’t simply about being “green” but it’s also about; socially and ethically responsible purchasing, minimizing environmental impact through the supply chain, delivering economically sound solutions and good business practice. Sustainable procurement is rising on the policy agenda for many countries but knowledge remains limited. In Kenya, the government has put in place a wide range of policy, institutional and legislative to govern all business acti...
Abstract This paper considered the effects of credit policy on profitability of manufacturing firms in Kenya. The study looked at the elements that constitute the credit policy; credit terms, collection efforts, credit period and credit standards. A descriptive research design was used to collect the data from the field and a stratified random sampling technique was used to come up with a sample of 81 manufacturing firms. A questionnaire was used to collect data from 81 manufacturing firms i...
Abstract By having an effective organizational information security culture where employees intuitively protect corporate information assets, SMEs could improve information security. Research has also identified information security awareness and training as important parts of information security and stated that increasing awareness of security issues is the most cost effective control that a firm can implement. SMEs have the capacity to achieve rapid economic growth. In Kenya they employ a...
Abstract : In Less Developed Countries (LDCs), most graduates from higher institutions learning are absorbed in the informal sector and/or micro and small enterprises. Knowledge development through training, research and experiential learning may lead to creating or discovering new knowledge/technology or creating new value by applying knowledge/technology to societal or business challenges. While the Small Manufacturing Enterprises (SMEs) do not have the capacity to develop knowledge throug...
Abstract In the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. The market research strategies used considered the rapidly changing demands of the business competitive edge that may affect the performance of Small and Medium Enterprises (SME) in Kenya. This study aims at assessing the effect of product research in enhancing pe...