ABSTRACT:Many multi products or services SMEs fail to pay attention to the use of product portfolio analysis concept despite the fact that the application of the concept is a sine qua non for the achievement of the profit maximization objectives. This study focused on the impact of product portfolio analysis on the growth of small and medium scale enterprises in Nigeria: Akwa Ibom State experience. The population of the study comprised all registered SMEs in Akwa Ibom State. Two research ques...
INTRODUCTION Nigeria is a country richly blessed with abundant natural resources and oil and gas has continued to play a dominant role in her economy. These resources if effectively harnessed and managed will better the lots of all Nigerians of today and the generations yet unborn. Unfortunately, the distribution of petroleum products in Nigeria is bedeviled with complex problems resulting sometimes in petroleum products shortage, inflated prices of products and contentions on the pump pr...
INTRODUCTION: Every day people make decisions regarding how they spend their money. They decide not only what they are going to buy but, even more important,who they are going to buy those items from. Most products and services are available from more than one source. You can purchase laundry detergent at several different supermarkets or retailers. You can also choose among several department stores for your clothes and electronic items. The point of all of this is: People have choices whe...
Abstract The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing demand of consumers in the market, management of business organizations have to increase their resources with attention focused more on attracting and retaining its cust...
ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance of the firm and to improve customers’ service. Based on findings, the degree of marketing information is low. Nigeria Bottling Company should o...
ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional strategies stimulate consumers and give them a choice among different varieties of product. It was concluded that promotional strategies create a gr...
ABSTRACT This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms. Advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsors. This look at t...
ABSTRACT This research is aimed at small-scale industries development in Anambra state: problems and prospects. Small-scale industries are those industries that are privately owned by its owners in a purely personalized way without a formalized management structure. Small-scale industries are needed for speedy growth and development especially for abilities to boost the larger industries, social infrastructure, agriculture etc. Small-scale enterprises are however faced with a lot of problem...
ABSTRACT Due to the importance of customer’s service in the business world. Many privileged organizations most especially the financial institutions are now depending strongly on it to enhance or improve their profitability. Ideas and opinions were received from staff and reputable customers of union bank of Nigerian plc, OKO branch, which was used as a case study. These ideas and opinions were got through the use of open and close ended questionnaires, interviews, and observation. The da...
ABSTRACT This study on “Co-operate Advertising as an effective promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plagues the memory of readers. Questions on how co-operate advertising acts as an effective promotional tool in the marketing of banking services, its values, and importance. Chapter one of the study deals with the general introduction of the study, its background and analyses, statement of the study, significance, the...
ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings, and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be highly beneficial and appreciated in many ways or areas of educational and human developments, ...
This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any organization trying to survive in the global market. Consumer demands are diverse and all demands have to be met as effectively as possible. Therefore orga...
color:black">This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any organization trying to survive in the global market. Consumer demands are diverse and all demands have to be met as effectively as possible. ...
TABLE OF CONTENTS mso-fareast-font-family:"Times New Roman"">1.0 Introduction mso-fareast-font-family:"Times New Roman"">1.2 Significance of the study mso-bidi-font-weight:bold;mso-bidi-font-style:italic">1.3 limitations of this study 2 Literature Review bold;mso-bidi-font-style:italic">The origin of culture mso-bidi-font-weight:bold;mso-bidi-font-style:italic">Cultural analysis mso-bidi-font-style:italic"> of utility function in developing countries 3....
Abstract This study examined and evaluates all the channels available to firms involved in international marketing. It also attempts to determine the extent to which these channels promote and increase sales growth. Survey research method was used in a cross sectional design through the use of comprehensive questionnaires which were distributed to selected exporting firms in Enugu metropolis area of Enugu State, Nigeria. In the analysis of data collected, it was found that internati...