ABSTRACT This study adopts a mixed method approach to interrogate how social media is being used by individuals, both experts and non-experts in the promotion of diet and exercise. Using the social cognitive theory and the uses and gratifications theory as the theoretical framework, the study investigated how Ghanaians are using the Facebook and Instagram applications in their exercise and diet promotion behaviours. The objective of the study was to find out why people join these virtual comm...
The purpose of this study was to describe the perceived influence of gambling-related media promotions on students‟ behavioral intentions to indulge in gambling using United States International University-Africa as a case. The objectives of the study were; to determine how attitudes towards gambling related media promotions influence students‟ behavioral intention to indulge in gambling; to determine how social norms towards gambling related media influence student‟s behavioral intenti...
Abstract This research was carried out in NUDIPU in Kampala Uganda. The research examined how much the media covers the day to day activities of the disabled persons in society and media integration in their lifestyles. In handling the issue of disability, media has to be on the front line in highlighting the rights and concerns of PWDs. This includes fully participation in seminars, conferences and broadcasting their activities not only on world disability Day but through out the year their...
INTRODUCTION 1.1BACKGROUND OF THE STUDY The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated. The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment. This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential tools for t...
ABSTRACT Young people hold the key to society's future. Their ambitions, goals and aspirations for peace, security, development and human rights are often in accord with those of society as a whole. Primarily. globalization and rapid advances in information and communication technology have arguably contributed to the emergence of a new global media-driven youth culture. These trends have each had an impact on young people's socialization and on youth activism and other forms of civic engage...
Abstract Sentiment analysis has proven to be one of the most challenging tasks in natural language processing (NLP). Many AI systems have been developed which can detect the polarity of a sentence (degree of positivity, neutrality or negativity). But more information such as the emotion of the author can be detected. Our task here is to build an artificial agent – or an AI system – that is capable of detecting polarity in a document as well as the emotion of the author. Generally speakin...
Abstract This thesis considers the role of community media in contemporary media policy developments of Anglophone Sub-Saharan Africa. The study is broadly located within the discourse on ‘shapers’ of media policy developments. The empirical materials draw upon various case studies of media regulation and community press and broadcasting media campaigns in South Africa, Ghana, and Nigeria. The case studies were conducted using mixed methods approach in a qualitative way. The methodologica...
Abstract: The South African post-apartheid Black youth—popularly known as the ‗Born Frees‘— have been stereotyped politically apathetic. But there are yet empirical studies to prove that these youth are really perpetually averse to political participation, even in their universities, especially with emergence of social media that provide digital space for social and political engagements. With the specific attention on Black students of the Mafikeng campus of North-West University, So...
AbstractThe aim of the study was to analysis the impact of social media on the student’s academic performance (A study of Federal Polytechnic, Oko). To achieve this, the survey research method was used. Subjects were drawn from Federal polytechnic, Oko using the simple random sampling technique and purposive sampling. Research findings showed that a great number of students in Federal Polytechnic, Oko had access to the internet. To this end, the researcher recommended that sites should be c...
ABSTRACTThe study was carried out with the aim of examining the impact of use of social media onstudents’ academic performance in institution of higher learning. This research adopteddescriptive and explanatory research design. It also employed the use of cross sectional surveymethod using survey questionnaires with a Likert Scale. The of sample 102 students fromselected secondary schools selected using convenient sampling method. The data collected wasanalyzed using description means and r...
ABSTRACT This study aimed to identify the purpose and nature of interactivity on social media platforms using the Facebook pages of Marie Stopes Ghana (MSG), Planned Parenthood Association of Ghana (PPAG) and Alliance for Reproductive Health Rights (ARHR). The research combined qualitative content analysis (framework method) of the Facebook pages of MSG, PPAG and ARHR from 1st January 2017 – 30th June 2017, with in-depth interviews with the managers of the individual pages. The study found...
TABLE OF CONTENTSDECLARATIONAPPROVALDEDICATIONACKNOWLEDGMENT ivTABLE OF CONTENTS vLIST OF TABLESABSTRACT ixChAPTER ONE 1INTRODUCTION 11.0 Introduction 11.1 Background of the study 11.2 Statement of the Problem 21.3. Purpose ofthe study 31.4 Objectives of the study 41.5 Research Questions 41.6 Scope 41.6.1 Geographical scope 41.6.2 Theoretical scope 41.6.3 Contextual scope 51.7 Significance of the study s1.8 Operational of key terms 5CHAPTER TWO 6LITERATURE REVIEW 62.1 Socio cultural norms on ...
ABSTRACT Critical Discourse Analysis (CDA) is a theory of language study that deals with how language relates to the social structure in term of power and dominance. It also investigates how ideological messages are passed on to the people through texts. This work has focused on the analysis of four selected media jingles (Couch Couples, Gender Equity Campaign, Peer Pressure and Stigma) using CDA with the aim of discovering how the media jingles influence HIV awareness and eradication...
ABSTRACT Social media provides a virtual network place where individual and organisations are able to enjoy and express their opinions, exchange opinions, distribute and control messages anywhere anytime. The use of SM has aided an exceptional growth in the way people interact with each other and do business. Unlike the traditional advertising tools of marketing communications, SM platforms, allow consumers to make inputs into the brand messages displayed by various companies, making SM a mo...
ABSTRACTThe internet has been a platform for individuals, groups of people and companies to interact with one another through the social media. The social media has truly aided interaction and even other business services through social networks, forums, blogs, etc. Forums are now been used as tools/platforms to create discussions, connect to people (mostly of similar interests) and as sources of relevant information. This work intends to make use of forums as tools in help...