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THE ROLE OF SOCIAL MEDIA IN PROMOTING EDUCATION IN KAMPALA CITY: A CASE STUDY OF KAMPALA INTERINATIONAL UNIVERSITY

ABSTRACTThe s~dy on “the role of social media on promoting education was conducted in KampalaInternational University, Uganda. The study employed a cross sectional research design. Itincluded 90 respondents. The study was based on research objectives which included;establishing the different t~es of social media sites used in education in Uganda; to find out theimpact of social media on education in Uganda; to find out the challenges in the adoption ofsocial media on education in Uganda.On ...

Impact Of Social Media Influencers On Social Brand Communication For Kenyan Tech Brands On Instagram

More than half of the world’s population now uses the Internet, making it an integral part of our everyday life. For this reason, Internet growth continues to accelerate around the world with user numbers increasing by the day. A 2017 study by ‘We are Social’ and ‘Hootsuite’ on the use of the Internet, social media and mobile throughout Africa reveals that visiting social network sites remains the most performed online activity on the Internet all over the world (Kemp, 2017). Accord...

The Influence Of Social Media On Sexual Behaviors Among Students Of Cape Coast Technical University

Introduction: Social media are the collection of online communications channels dedicated to community- based input, interactions, content sharing and collaboration across people Elephant, (2011). Social media has become a routine way of life for most people. Students search for all kind of means to solve sexual challenges that they face. Most of them get their source of information through social media. Studies have shown that social media have an influence on sexual behaviors of young ...

Social Media as a Platform for Political Information: A Survey of University of Ghana Students

ABSTRACT  This study examined how social media is being used as a platform for political information. The study was guided by three main objectives: (i) to find out the extent to which University of Ghana students use social media as a platform for accessing political information, (ii) to investigate the preferred communication channels used in accessing political information, (iii) to understand whether University of Ghana students view social media as a credible and reliable platform for p...

CAMBRIDGE ANALYTICA SCANDAL, EFFECTS ON DATA-PRIVACY IN SOCIAL MEDIA

The Cambridge Analytica data scandal has sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshuffle budget?’ Not really. No advertiser data has been affected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a benefit for advertisers too. It was a former staff member...

THE EFFECT OF SOCIAL NETWORKS ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENT: A CASE STUDY OF MERCY MODEL SCHOOLS, ILAPORU-IJEBU

ABSTRACT This inquiry examined theEffect of Social Networks on the Behaviour of Secondary School Students in Mercy Model Schools, Ilaporu-Ijebu of Ogun State, Nigeria. It investigated the Risk that comes with use of Social Network on the Secondary School Students in Mercy Model Schools. The study made use of descriptive survey research. The population consisted of all the students in Mercy Model Schools which preliminary investigation put at 200 students. The sample size is comprised of 96 ...

Social Media As A Public Relations Tool: A Study Of Mtn Ghana And Vodafone Ghana

ABSTRACT The increased use of social media in the corporate world has led public relations practitioners as well as academics to seek to understand how to better use them to communicate. Many studies have explored how social media is used by practitioners in other industries in the corporate domain but few have focused on the telecom industry. This study explores how telecommunications network operators in Ghana make use of social media as a public relations tool. Through a content analysis o...

An Analysis Of The Impact Of Social Media As An Instrument Of Promoting Democratic Governace In Zimbabwe During The Period 2013-2016

ABSTRACT The research presents an analysis of the impact of social media as an instrument of promoting democratic governance in Zimbabwe during the period 2013-2016. Social media is a young phenomenon which has influenced the political, socio-economic sphere in the world. The background of the study gives a chronological history of social media in Zimbabwe. Social media websites such as facebook,twitter,youtube and various online blogs have arguably given a voice to individuals that would not...

Social Media And Family Relationship In Abuja City

ABSTRACT This study x-rayed the relationship between social media and family relationship. Social media are communication platforms evolved by the technological revolutions of the 21st century where users of the channels log on to the Internet to chat and send pictures. These platforms included but not limited to Facebook, Twitter, Skype, Telegram and Instagram. There is a grmving impression that physical interactions and communications which helped to bond the ties of families members are fa...

Social Media: Towards the Realisation of A Global Stance for the African Voice

Social media usage has presented another platform for the African voice to be heard all over the world; with social media African people have the medium to tell their own story to the world. Thus, this paper aims at examining how technologically framed social media articulations have contributed to the realization of a global stance for the African voice. Key Words: Africa, social media, Internet, African story, global influence.

Effects Of Mastery Learning And Self-Management Strategies On Learning Outcomes In Civic Education Among Senior Secondary School Students In Ibadan, Nigeria.

ABSTRACT Civic education builds students attitudes, morals and values necessary for good citizenship and effective life in the society. The academic performance of Senior Secondary School (SSS) students in Civic Education (CE) has been on the decline in recent past which has resulted in moral decadence and alarming incidence of social vices such as rape, cultism, unwanted pregnancies and addiction to social media. Previous studies have centred on the utilisation of conventional methods to fos...

AN ABSORPTIVE CAPACITY PERSPECTIVE OF ORGANIZATIONAL LEARNING THROUGH SOCIAL MEDIA: EVIDENCE FROM THE GHANAIAN FASHION INDUSTRY

ABSTRACT  Learning is key to the advancement of organizations. Organizations that learn have the tendency to adapt to change better than organizations which do not learn. Organizational learning can be facilitated by social media, which is a component of Web 2.0 technologies. Social media is composed of tools, applications and web applications, which have the potential of absorbing external knowledge. The Absorptive Capacity Theory was used as the theoretical lens for this study to help...

The Influence of New Media on Social Life of Nigeria Youth (A Study of Godfrey Okoye University Students)

This research exercise is on the influence of new media in social life of Nigeria youth; in Godfrey Okoye University students. The research study adopted the media systems dependency theory as the theoretical framework for this study. The method used for this study was survey research method, with the population of 1640 students and a sample size of 311 students. The study revealed that over 68% of Nigerian youth log in on social media at least four to six times in a week and that over 80% of...

IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM (A STUDY OF JOURNALISTS IN MAKURDI METROPOLIS)

Abstract The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one alternative hypothesis guided the study. Research findings showed that social media have enhanced the productivity of journalists in Makurdi metropolis and ...

IMPACT OF SOCIAL MEDIA ADVERTISING ON THE PROFITABILITY OF SMEs IN GHANA'S RETAIL INDUSTRY

ABSTRACT The advent of social media platforms has been considered as one of the breakthroughs in e-business. Firms around the globe have capitalized on social media to market their products. This study sought to examine how social media usage has influenced the profitability of SMEs in Ghana, using SMEs in Accra as a case study. In attempt to address the study objectives, a mixmethodology research was adopted. Thus, the study collected both quantitative and qualitative data to explore th...


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