Catering Business Plan

Utibe Catering is a catering business that will be based in Egbeda, Lagos. Our intention of starting a catering business in Lagos is to deliver the best quality catering services by combining high class catering services and going the extra mile to using cutting edge catering services all at an affordable price to a wide range of customers.

The company will handle all aspect of catering such as catering for parties, outdoor events, weddings, holiday parties, birthday parties, corporate events, picnics, anniversaries and special events.

We are aware that to run an all – round catering outfit can be demanding which is why we are well trained and equipped to perform excellently well. Utibe Catering is focused on our client’s wishes and work towards giving great results at an affordable fee that won’t put a dent on our client’s pocket. Work will always be on going when it comes to working with our clients to give them the best. We have perfected our plans on how to execute that. At Utibe Catering, we are going to take pride in working with our clients to deliver high quality and nutritious meals and excellent services while working with their budget. Our customers don’t need to break the bank to get the best of foods and services from us.

As part of our plans to make our customers our number one priority, we have perfected plans to work with our clients to provide customized services based on their budget. We will be involved in delivery services for our clients, rentals services, event management and consultancy services.

We will offer a standard and professional catering services to all of our individual clients, and corporate clients at local, state, national and international level. We will ensure that we work hard to meet and surpass our clients’ expectations whenever they contact us to cater for their event.

We are sure to always give our client’s the best as their best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in a wide variety of catering practices.

Utibe Catering will at all times demonstrate her commitment to sustainability, both individually and as a firm by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the catering ling of business in the whole of Nigeria, and also be amongst the top 20 catering companies in Nigeria and possibly Africa within the first 10 years of operation.

Our growth plan might look tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Lagos is the right place to launce our catering business before spreading to other parts of the country and Africa as a whole.

The plan is based on more than 5 years of experience in the industry. It is highly focused and promises to follow a path of prosperity for its owners and staff. The projections contained herein are authentic and will be used as the budget for the business. Utibe Catering will show a profit within 3 months, and will increase sales and profits each year thereafter.

Table of Contents

i.  Overview2

1.0 Executive Summary3

1.1 Benefits4

1.2 Objectives4

1.3 Vision4

1.4 Mission4

1.5 Key to Success4

1.6 Core Values5

1.7 Guiding Principles5

2.0 Company Summary5

2.1 Company Ownership6

2.2 Location6

2.3 Start-Up Summary6

Table: Start-up Funding7

3.0 Service Description7

3.1 Future Services8

4.0 Market Analysis8

4.0.1 Market Summary8

4.0.2 Market Trend8

4.0.3 Marketing Plan8

4.1 Target Market9

4.2 Industry Analysis9

4.3 Challenges Facing the Catering Industry10

4.4 SWOT Analysis11

4.4.1 Strengths11

4.4.2 Weakness12

4.4.3 Opportunities12

4.4.4 Threats12

4.5 External Environmental Analysis12

4.6 Competition and Buying Patterns12

4.7 Marketing Strategy12

4.8 Publicity and Advertising Strategy13

4.9 Sales Forecast14

5.0 Strategy and Implementation Summary16

5.1 Competitive Edge17

6.0 Management Summary17

6.1 Management Team17

6.2 Personnel Plan19

7.0 Financial Plan20

7.1 Breakeven Analysis20

7.2 Projected Profit and Loss20

7.3 Projected Cash Flow23

7.4 Projected Balance Sheet24