Corporate Social Responsibility And Performance Of Selected Airlines Operating In Kenya

ABSTRACT

The increase in the thorough examination of the operation of busineses has made the organizations to be meet the needs of the stakeholders such ascustomers and government. Normally the organixzations that embrase the requirements of CSR have the high level of achievement. The essential traits of CSR that lead to improved performance are those projects that emphasise on health, environment, education and sports. In view of these contentions, this investigation seeks to draw out the connection between CSR and airlines’ peformance with an emphasis on carrier organizations working in Kenya, concentrating on interest in charitable, financial, legal and moral obligations. Using descriptive research design, the study sought to investigate the connection between CSR and performance of selected airlines operating in Kenya. The target population was all the airlines which operate either passenger or freight flights to JKIA. Census method was utilized to gather data from all the 38 carriers that work in JKIA. Self-administered questionnaires were utilized to gather information. The information gathered were broken down utilizing both descriptive statisticss (mean scores and standard deviations) and inferential statistics. The findings uncovered that the studied carriers undertook philanthropic responsibilities whereby the average responses gave a total mean of 4.582 (SD=0.544) suggesting that dominant part of the respondents unequivocally concurred with the things contained in the poll understudy. The discoveries additionally uncovered that the examined airlines had financial duties, for example, creating wage for investors and proprietors, giving quality items and services, offering steady employments for their workers and offering sensible costs for their merchandise and ventures; this upheld by a total mean of 4.82 (SD=0.321). Legal obligations incorporate; consistence to laws and directions overseeing flying industry, founded measures to guarantee the security of merchandise and enterprises, and protecting workers rights significantly affected execution on carrier industry with a total mean of 4.85 (SD=0.160). The contemplate discoveries uncovered that the tested airlines minimized wastage, responsibility to society and prompt network on asset utilize and preservation, maintaining regard for good guidelines for fitting conduct in the public eye and straightforwardness in the firm generation frameworks; The insights got a total mean of 4.61 (SD=0.495). This study concluded that all the four components of CSR that were under study contributed positively to the performance of airlines that operate in JKIA.The study recommended that airlines should adopt CSR programs inorder to enhance their brand image and improve their performance. It further recommended that the policy makers and airline regulators should put adequate legislation in place, that require airlines to initiate and maintain CSR programs within the societies where they operate. The airlines CSR strategy should therefore be well aligned with the broad national objectives of the country.