DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC)

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ABSTRACT

Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.

This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing.

To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them.

Data were collected both by interview methods and observation method. Marketing models had developed in this research as well as marketing system. Secondly, the study also investigates how Guinness (Nig) Plc manages the marketing information system.

Finally computer based marketing information system is suggested as a solution to more structured, efficient and effective marketing control.

TABLE OF FIGURE

Organizational structure

Information flow diagram

Good receive note

Store ledger card

Daily record form

Random file access process

Goods received note file

Store ledger form file

Daily record form file

Procedure chart

System flow chart

Program flow chart

TABLE OF CONTENT

TITLE PAGE

CERTIFICATION

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

ORGANISATION OF WORK

TABLE OF FIGURE

TABLE OF CONTENT

CHAPTER ONE

1.0INTRODUCTION

1.1STATEMENT OF PROBLEM

1.2PURPOSE OF THE STUDY

1.3AIMS AND OBJECTIVES

1.4SCOPE OF THE STUDY

1.5LIMITATION

1.6ASSUMPTION

1.7DEFINITION OF TERM

CHAPTER TWO

2.0LITERATURE REVIEW

CHAPTER THREE

3.0DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM

3.1FACT FINDING METHOD USED

3.2ORGANISATIONAL STRUCTURE

3.3OBJECTIVE OF THE EXISITNG SYSTEM

3.4INPUT, PROCESS, OUTPUT ANALYSIS

3.5INFORMATION FLOW DIAGRAM

3.6PROBLEM OF THE EXISTING SYSTEM

3.7JUSTIFICATION FOR THE NEW SYSTEME

CHAPTER FOUR

4.0DESIGN OF THE NEW SYSTEM

4.1OUTPUT SPECIFICATION AND DESIGN

4.2INPUT SPECIFICATION AND DESIGN

4.3FILE DESIGN

4.4PROCEDURE CHART

4.5SYSTEM FLOW CHART

4.6SYSTEM REQUIREMENTS

CHAPTER FIVE

5.0IMPLEMENTATION

5.1PROGRAM DESIGN

5.2PROGRAM FLOW CHART

5.3PSEUDOCODE

5.4SOURCE PROGRAM

5.5TEST RUN

CHAPTER SIX

6.0DOCUMENTATION

CHAPTER SEVEN

7.0RECOMMENDATION

7.1CONCLUSION

REFERENCE

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DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC)

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