DISTRIBUTION AS A VARIABLE IN MARKETING OF PERISHABLE PRODUCT (A CASE STUDY OF AYOMIDE FARM OFFA KWARA STATE)

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Abstract

CHAPTER ONE

1.1 Introduction

1.2 Background of the study

1.3 Statement of the problem

1.4 Objective of the study

1.5 Significance of the study

1.6 Significance of the study

1.7 Scope and limitation of the study

1.8 Definition of terms

CHAPTER TWO LITERATURE REVIEW

2.1 Distribution channel

2.2 The nature of distribution and their function

2.3 Types of channel of distribution and their function

2.4 The importance of distribution

2.5 Distribution effectiveness

2.6 Establishing the channel objective and constraints

2.7 Number of intermediary

2.8 Distribution policy

2.9 Channel of distribution problem

CHAPTER THREE RESEARCH METHODOLOGY

3.1 Introduction

3.2 Historical background of the case study

3.3 Research design and methodology

3.4 Population of study

3.5 Sample and sapling size procedure

3.6 Source of data collection

3.7 Procedure in gathering data

3.8 Problem of data collection

3.9 Data treatment technique

CHAPTER FOUR DATA PRESENTATION AND ANALYSIS

4.1 Introduction

4.2 Factors favouring the establishment of effective distribution system

4.3 The role of distribution in Ayomide’s farm product

4.4 Operation involves in distribution of perishable product

4.5 Problem faced by the distribution of Ayomide’s farm product

CHAPTER FIVE

Summary, conclusion and recommendation

5.1 Introduction

5.2 Summary

5.3 Conclusion

5.4 Recommendation

Bibliography

ABSTRACT

This project will be carried out as a partial requirement for the award of National diploma in business study, the topic “effective distribution as available in marketing of perishable product will be carried out using Ayomide’s farm offa Kwara state as the case study the project will contain five chapter of which are enumerated below.

Chapter one of this work contain the introduction, background of the study as well as the historical background of the case study and the definition of the related terms.

Considering the work of other  researcher, they are being contained in chapter two of this project work, it give me full review of literature and they are real frame work. Various definitions were also considered on this chapter, chapter three of this work gives the details of how data will be collectled from various sources and the method of analysis. Chapter four will examine hoe data collected will be presented and analyzed as collected from the sources and will be presented and analyzed as collected from the sources and will be considered respectively. Finally, after the presentation and analysis of data in chapter four. The summary, conclusion and recommendation will be on chapter five of these resources work references and bibliography will be given too.