Examination of Distribution Channels for Consumer Foods (A Case Study of Okin Biscuit Off)

TABLE OF CONTENT

Title page

Certification

Dedication

Acknowledgement

Table of content

CHAPTER ONE

Background of the study

Aims and objectives of the study

Significance of study

Scope of the study

Limitation of the study

Definition of key terms

CHAPTER TWO

Literature review

Importance of channels of distribution

Approaches to distribution channel

Vertical market system in distribution channel

Factors affecting choice oft channel

Determining the intensity of distributing channel

Merit of distribution channel

Demerits

Classification of consumer goods

Distribution channel of consumer goods

Problems in channeling goods

Solution to problem

Channel motivation

CHAPTER THREE

Research methodology

Data collection techniques

Population and sampling size

Sampling procedure

Method of data analysis

CHAPTER FOUR

Data presentation and analysis

Historical Background of the case study

Data Presentation

Data Analysis

Result of Findings

CHAPTER FIVE

Summary, conclusion and recommendation

Summary of finding

Recommendation

conclusion

Bibliography
CHAPTER ONE

1.1   BACKGROUND OF THE STUDY

         Regardless of how good product may be, it is of little use to customers if it is not found at where he wants it and when he wants it. For simplicity, we will use the term “Place” to refers to all the thing that go into providing time, place and possession utilities that are needed to satisfy target customer just as we use product to mean total product offered. Place decision may be concerned with the location of marketing facilities and the solution, use of marketing specification including transportation, storage facilities,  wholesalers and retails. There are many definitions of channels of distribution some will be cited because each definition in it own way conveys a bit about the concepts