Research Papers/Topics in Mass Communication

Reexamining the Power of the Media: Is the Audience really King?

For many years, researchers have attempted to ascertain the role of audience members in media content production and distribution, especially in the midst of commercialization and overbearing advertisers. This paper probes the power of the media to sell audience members as products to advertisers bearing in mind the age of digital technologies that provide a multiplicity of options for members of the audience to not only consume, but to choose and to determine what they want to ...

Reassessing the Power of the Media: Is the Audience really King?

For many years, researchers have attempted to ascertain the role of audience members in media content production and distribution, especially in the midst of commercialization and overbearing advertisers. This paper probes the power of the media to sell audience members as products to advertisers bearing in mind the age of digital technologies that provide a multiplicity of options for members of the audience to not only consume, but to choose and to determine what they want to consume.

CAUSES AND EFFECTS OF COMMUNICATION BREAKDOWN IN AN ORGANIZATION

ABSTRACTThe study intends to determine the importance of communication in enhancing an effective management undertaking which is for the generality of the profitability of the undertaking. The essay will work towards identifying areas of weakness and strength of communications applied in the past with a view to proffer a dependable solution. Again, it is also to determine the qualities and effectiveness in the field of management. Hence all organization have need to organize human and ma...

CUSHIONING THE EFFECT OF CULTISM IN NIGERIA TERTIARY INSTITUTION

ABSTRACTThe issue of cultism in our higher institutions of learning is such that has reached an alarming rate inspite of the concerted effort being mobilized against it by the government, institutions authorities, parent and students themselves.Therefore, this research work examine the perception of students, lecturers and the society towards this menace. It goes a long way to assess how students view or consider the menace in a diversified and interogenious society like the institution ...

A report on environmental reporting

A REPORT ON ENVIRONMENTAL HARZARD IN NIGERIA INTRODUCTION Environment is the surroundings of human beings; a place that they live and work comfortably. It is one of the key determinants of optimal health or well-being of individuals. Environment is the inclusion of the living and non-living things that one has to interact with and which can influence one’s state of health. Therefore, land, se...

Nigeria Institute of Public Relations

This paper traces the history and development of modern Public Relations practices in the western world and Nigeria side of the story from 1949 to date. This objective is achieved via a conceptual review of existing academic and professional literatures concerning public relations and Nigerian Institute of Public Relations. This study dispels the notion that modern public relations practices bega...

THE MANAGEMENT AND ADMINISTRATIVE EFFECTS AND MEAN OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGES [A CASE STUDY OF MILO FOOD DRINKS]

ABSTRACT This  research  work  on  the  management  and  Administrative  effective  effects  and  means  of  creating  awareness  on  radio  television  for  beverages  was  carefully  carried  out  based  on  the  essential  lateness  received  in  business  administration  and  management  courses.  I  w...

THE USE OF PUBLIC RELATIONS IN BUSINESS MANAGEMENT (A CASE STUDY OF NEWSPAPER)

ABSTRACT Industrial organizations who produces (s) goods or services have to liaise to the public through public message Newspaper.    This ensures patronage from the customers.   For this task to be carried out it needs then help of a Public Relation Practitioner who systematically design a way to make mutual relationship between the people- customer and the organization.   The researcher therefore, deemed it necessary to delve into the use of public relation in bus...

THE ROLE OF TELEVISION IN ELECTORAL EDUCATION IN NIGERIA (CASE STUDY OF NTA)

INTRODUCTIONHistorically, television broadcasting in Nigeria has been use as a medium of communication that seeks to enrich the life of average Nigerian by influencing positively its social, cultural, economic, political and technological thinking. It also provide news and information about national issues. Beside this, it serves as a source of entertainment. Television broadcasting promotes cultural awareness and seek to preserve Nigeria’s rich culture. Through this medium artistic and int...

THE ROLE OF TELEVISION IN POLITICAL PERSUASION A CASE STUDY OF NTA KADUNA

ABSTRACTThe role of Television in Political persuasion/Mobilization has been described as the role which television must play. This project will critically examine the level to which television can aid Political persuasion in Nigeria and to achieve unity in diversity. It will also assess the impact of television message on individuals in the society.INTRODUCTIONMass communication is defined as message directed towards a large group people using a mass medium. It involves disseminating informa...

THE ASSESSMENT OF NIGERIA PRESS COUNCIL AS A REGULATORY MECHANISM FOR NIGERIAN JOURNALISTS

ABSTRACT In any academic pursuit all over the world, there must be situations and reason which could propel a research or project of this nature.  This same thing applies to this project which was tentatively researched and written in order to help students who may want to inquire more on the role of the Nigerian Press Council as a regulatory machanism for the conduct of journalism practices in Nigeria.  The Nigerian Press council though not performing quite to expectation in regu...

THE IMPACT OF THE PRESS IN SHAPING NIGERIAN POLITICAL STRUCTURE A CASE STUDY OF ENUGU STATE

ABSTRACT  This work examines the role the press plans in the shaping of Nigeria political structure using Enugu state as a case study. Enugu State is used owing to the fact that it was one of the concentric zones of intense political struggle of the defunct three regions in Nigeria. The sample for this work encompasses some library materials and responds form the questions distributed to people in Enugu State. The findings indicates that the pres has played a distinguish role the dissem...

AN EVALUATION OF COMMUNICATION EFFECTIVENESS BETWEEN MANAGERS AND EMPLOYEES (A CASE STUDY OF LIFE BREWERIES LIMITED ONITSHA)

ABSTRACT This project is written with the intension of bringing communication effectiveness between managers and employees to reality. Since no function in business is consistently more dynamic than management communication system, it is based on experiment to evaluate the effectiveness of communication between managers and employees, whether it is done orally written, electronically or otherwise. As a matter of fact, the primary objective of this work describe the signification of accurat...