Research Papers/Topics in Mass Communication

The Role of Mass Media against Illicit Drug Trafficking

ABSTRACTTrafficking and use of illicit drugs (banned substances) have become prevalent, menacing and deadly plague unleashing social and health hazards on the human race, yet with increased economic patronage. The problem is more prevalent in the developing nations, while Nigeria is one of the most affected African countries. The United Nations Office on Drugs and Crime (UNODC) has acknowledged this fact. Despite efforts by the Nigerian government through her Anti-drug abuse agencies, t...

The Role of Television in the Campaign against Drug Abuse

    ABSTRACTDrug abuse continues to be the major risk behaviour among youth and adolescents, with physical and mental health complications. Despite the known risks associated with the drugs, adolescents continue using these drugs.This paper reveals the prevalence of drug abuse among adolescent’s in Nigeria, problems associated with drugs abuse, reasons why adolescents are vulnerable to drugs abuse and the role of Television in the campaign of curbing the menace of drug abuse. Des...

SPORT UTILIZATION AS AN ‘OTHER’ FRAMEWORK FOR DEVELOPMENT COMMUNICATION

  ABSTRACT The area of sport is one field that has grown in no small measure especially in the context of global spread and significance. Sport has a form of peculiar nature among other professions, and also due to the definitions given to it in the various extant body of knowledge consulted. Another important aspect is that of development; which is an essential phenomenon that societies cannot do without in order to attain full human and material potentials required for proper exis...

Organisational Rumours : Can Anything Good Come Out Of IT?

Rumour is one of the informal communication networks through which information flows among people. It is usually seen as a cancer that should be avoided in any society. It is a social phenomenon that any society cannot survive without yet little attention is given to it by the society and academic scholars.  Literature have established that rumours are exaggerated and false accounts of events which are capable of causing riots, strikes, unrest and even deaths in some cases; rumours have also...

Reexamining the Power of the Media: Is the Audience really King?

For many years, researchers have attempted to ascertain the role of audience members in media content production and distribution, especially in the midst of commercialization and overbearing advertisers. This paper probes the power of the media to sell audience members as products to advertisers bearing in mind the age of digital technologies that provide a multiplicity of options for members of the audience to not only consume, but to choose and to determine what they want to ...

Reassessing the Power of the Media: Is the Audience really King?

For many years, researchers have attempted to ascertain the role of audience members in media content production and distribution, especially in the midst of commercialization and overbearing advertisers. This paper probes the power of the media to sell audience members as products to advertisers bearing in mind the age of digital technologies that provide a multiplicity of options for members of the audience to not only consume, but to choose and to determine what they want to consume.

READERSHIP OF ONLINE NEWSPAPERS BY USERS OF SELECT CYBER CAFÉS IN UYO URBAN

ABSTRACT The new media has offered print newspapers the opportunity to reach a wider range of readers through online versions, without any demographic or distribution problems. The advent of online newspapers has made access to news available to anyone who has access to the Internet with just a click of the mouse. However, while many developed and even developing countries are maximizing the potentials of the online versions of newspapers, how far have we gone in utilizing this technology in ...

CAUSES AND EFFECTS OF COMMUNICATION BREAKDOWN IN AN ORGANIZATION

ABSTRACTThe study intends to determine the importance of communication in enhancing an effective management undertaking which is for the generality of the profitability of the undertaking. The essay will work towards identifying areas of weakness and strength of communications applied in the past with a view to proffer a dependable solution. Again, it is also to determine the qualities and effectiveness in the field of management. Hence all organization have need to organize human and ma...

CUSHIONING THE EFFECT OF CULTISM IN NIGERIA TERTIARY INSTITUTION

ABSTRACTThe issue of cultism in our higher institutions of learning is such that has reached an alarming rate inspite of the concerted effort being mobilized against it by the government, institutions authorities, parent and students themselves.Therefore, this research work examine the perception of students, lecturers and the society towards this menace. It goes a long way to assess how students view or consider the menace in a diversified and interogenious society like the institution ...

A report on environmental reporting

A REPORT ON ENVIRONMENTAL HARZARD IN NIGERIA INTRODUCTION Environment is the surroundings of human beings; a place that they live and work comfortably. It is one of the key determinants of optimal health or well-being of individuals. Environment is the inclusion of the living and non-living things that one has to interact with and which can influence one’s state of health. Therefore, land, se...

Nigeria Institute of Public Relations

This paper traces the history and development of modern Public Relations practices in the western world and Nigeria side of the story from 1949 to date. This objective is achieved via a conceptual review of existing academic and professional literatures concerning public relations and Nigerian Institute of Public Relations. This study dispels the notion that modern public relations practices bega...

THE MANAGEMENT AND ADMINISTRATIVE EFFECTS AND MEAN OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGES [A CASE STUDY OF MILO FOOD DRINKS]

ABSTRACT This  research  work  on  the  management  and  Administrative  effective  effects  and  means  of  creating  awareness  on  radio  television  for  beverages  was  carefully  carried  out  based  on  the  essential  lateness  received  in  business  administration  and  management  courses.  I  w...

THE USE OF PUBLIC RELATIONS IN BUSINESS MANAGEMENT (A CASE STUDY OF NEWSPAPER)

ABSTRACT Industrial organizations who produces (s) goods or services have to liaise to the public through public message Newspaper.    This ensures patronage from the customers.   For this task to be carried out it needs then help of a Public Relation Practitioner who systematically design a way to make mutual relationship between the people- customer and the organization.   The researcher therefore, deemed it necessary to delve into the use of public relation in bus...

THE ROLE OF TELEVISION IN ELECTORAL EDUCATION IN NIGERIA (CASE STUDY OF NTA)

INTRODUCTIONHistorically, television broadcasting in Nigeria has been use as a medium of communication that seeks to enrich the life of average Nigerian by influencing positively its social, cultural, economic, political and technological thinking. It also provide news and information about national issues. Beside this, it serves as a source of entertainment. Television broadcasting promotes cultural awareness and seek to preserve Nigeria’s rich culture. Through this medium artistic and int...

THE ROLE OF TELEVISION IN POLITICAL PERSUASION A CASE STUDY OF NTA KADUNA

ABSTRACTThe role of Television in Political persuasion/Mobilization has been described as the role which television must play. This project will critically examine the level to which television can aid Political persuasion in Nigeria and to achieve unity in diversity. It will also assess the impact of television message on individuals in the society.INTRODUCTIONMass communication is defined as message directed towards a large group people using a mass medium. It involves disseminating informa...

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