ABSTRACT The behaviour of employees in a workplace have many repercussions in relation to profitability, efficiency and customer retention. The purpose of this study was to determine whether the alumni of Ashesi University College exhibit civic virtue behaviours while at work. It also sought to investigate what the drivers behind this behaviour were in a bid to inform employers of Ashesi alumni on the likely behaviours their employees would exhibit, as well as educators at Ashesi as to whethe...
ABSTRACT Over the course of history, religion has proven its importance and pervasiveness in human interaction with their environment. This has led to people striving to understand this phenomenon by studying it. However, the study of religion has been dominated by one approach, which is the mentalistic approach. This approach stipulates that religion is a personal affair between an individual and the transcendental, which is devoid of all outer forms and material. An emerging field has start...
ABSTRACT This study investigates the reasons behind some Ghanaian women‘s switch from chemically altered or relaxed hair to wearing their hair ―natural‖. The black hair care industry in the USA is worth an estimated 3billion dollars yearly and is dominated by products such as hair relaxers and hair extensions. A majority of women in Ghana chemically relax their hair for various reasons. However, a growing number of Ghanaian women are beginning to switch from chemically treated hair to n...
Abstract This research studied the Ghanaian banking consumers’ awareness of, and willingness to patronize Islamic banking in Ghana. The study sought to find out whether a relationship existed between consumers’ religious and educational backgrounds, and their awareness of, and willingness to patronize Islamic banking. The study also ascertained the level of consumer involvement for Islamic banks in Ghana, and what factors motivated people’s choice for Islamic banks. With the use of ques...
Executive Summary This paper explores the history, current state, and possible future of the Ghanaian film industry, by assessing its strengths, weaknesses and opportunities. By treating the Ghanaian film industry like a brand, this paper researched and discussed brand assets that could be leveraged to make the industry more marketable to an international audience. Findings showed that the industry’s biggest assets lie in the nation’s unique traditions, human capital, and cultural values....
EXECUTIVE SUMMARY BanqMoni Limited is a financial technology service provider that started operations in August 2017 with a mission to making banking convenient for Ghanaians. This mission is achieved through its platform that allows individuals to directly make instant deposits into any bank account within Ghana at any time from their mobile money account. The firm has a reliable source of funding from shareholders that ensure that cash outflows for the year are budgeted and catered for. Owi...
EXECUTIVE SUMMARY Hill View Guest Centre, formally known as International Student Guest Centre, is a 3- star hotel located in Abokobi, Ghana. The expected outcome of increasing patronage as a result of the change in name remains unaccomplished. To help Hill View Guest Centre address this problem, a qualitative needs assessment was conducted to identify the needs of the hotel which happens to be low patronage; even after the change in their name. The data collection methods used were semi-stru...
ABSTRACT The trade liberalization policy was introduced in 1986 as part of Ghana‟s economic recovery program. Trade liberalization is a policy that seeks to remove all trade practices that impede the free flow of goods and services from one country to another. Practices that deter trade include tariffs, duties and other non-tariff barriers. This thesis discusses the impact that the policy of trade liberalization has had on the marketing of locally manufactures goods in Ghana using PZ Cusson...
EXECUTIVE SUMMARY The Ashesi souvenir shop is a relatively small shop with a restricted target market. The shop since its inception in 2016 has been experiencing lapses in its inventory control as there have been continuous stockouts due to a poor understanding of what to order, when to order and how to order. According to research, the shop can prevent significant losses in revenue by developing a cost-effective stock control system which provides key information on the usage value, unit cos...
ociation between the socioeconomic status and emotional intelligence of students in Ashesi University College. It has been categorised into five different chapters—chapter 1 introduces the topic; chapter 2 establishes a theoretical framework and reviews similar studies conducted by other researchers; chapter 3 explains the methodology used; chapter 4 analyses the data collected; and chapter 5 describes the conclusions and recommendations made. Using Ashesi University College as the backgrou...
ABSTRACT Ghana, in a bid to modernize and create an efficient agricultural market, launched the Ghana Commodity Exchange (GCX). The exchange is an organized trading hub intended to link agricultural commodity producers and buyers. However, the benefits of commodity exchanges and their impact in developing countries such as Ghana are not well known. This paper therefore explored the role of the Ghana Commodity Exchange in improving the performance of key agriculture sector players particularly...
ABSTRACT The availability of electricity is an important factor for the improvement of any economy. However, the unreliable supply of electricity in Ghana, has led to several periods of electricity load shedding. This negatively affects the operations of businesses, especially Small and Medium Scale Enterprises (SME). In Madina, a suburb of Accra, businesses seem to be surviving the effects of the current load shedding exercise (called “dumsor” in the local Twi language). The objectives o...
ABSTRACT Before 1983 Government of Ghana operated a fixed exchange rate system that was subject to occasional devaluations. However, events such as a high inflation of 123 percent and an exchange rate depreciation to ¢3654.25 in 1983 among others led Ghana into a reform period known as the Economic Recovery Programme (ERP) between 1983 and 1991. It had a goal of correcting the differences in the balance of trade, liberalizing the economy and restoring the market value of the exchange rate. T...
ABSTRACT Alcoholism or abuse of alcohol is not new in Ghana. But alcoholism among women is something most people would be shocked to learn about. However, it should not be a surprise to anyone who comes from Sandema. Sandema is the capital of the Builsa District located in the Upper East Region of Ghana. It is an economically and socially deprived community with high levels of unemployment and illiteracy rate. The situation is even worse when you factor in gender. Women have it bad in many im...
Abstract The employees of an organization are likened to the bloodstream of the firm. Thus, the quality of the human resource of an organization is essential to its success. This can be achieved through training. The importance of training can be appreciated with a clear understanding of its direct impact on employee performance and benefit to the firm. It is in this respect, the Volta River Authority (Ghana) was analyzed to establish a correlation between its training programmes and the perf...