Abstract Since the introduction of mobile number portability in Ghana, mobile network operators (MNOs) have been challenged to retain customers as defection rates continue to rise. Currently, MNOs use competitive price strategies which constrain industry profitability and brand sustainability. To determine how MNOs can reduce dependency on competitive price strategies, the study examined: (1) the factors that drive satisfaction, (2) the relationship between satisfaction and loyalty, and (3) t...
ABSTRACT This study explored the various reasons or factors behind using Eurobond as against loans from development partners such as the World Bank (WB), International Monetary Fund (IMF) and the African Development Bank (AfDB), in financing capital projects in Ghana. In addition, the study examined the impact of how these factors could predict the financial choice as well as the various measures put in place to benefit from using this type of debt instrument. This study came at a time, where...
Abstract The purpose of this study is to identify the effects that macroeconomic factors have on stock price movement in Ghana, using the Arbitrage Pricing Theory(APT) as a framework. Ordinary Least Square Regression (OLS) was employed for the study since it provides an ideal structure for the APT. The macroeconomic variables considered were inflation rate, treasury bill rate, cocoa price, crude oil prices, gold prices, Balance of Payment account (BOP), Gross Domestic Product(GDP) and exchang...
ABSTRACT Street food vendors make a significant contribution to the lives of the impoverished in the society and the economy at large. However, it seems the sector has become stagnant in growth and expansion. A large number of street food vendors have been operating in the same place for numerous years with no concrete progress. This reason influenced the choice of my thesis topic so that the problem can be investigated and appropriate measures taken to help boost the sector. The research stu...
Abstract Cities in developing nations round the world cannot keep up with the vast quantities of solid waste they produce daily. In Accra, Ghana’s capital, despite the fact that about 100% of the waste collection function has been ceded to private waste contractors, about 30% of the waste produced remains uncollected, ending up in gutters, choking drains and blocking waterways. This poses a health risk to the people of Accra Ironically, waste holds economic, environmental and social value, ...
EXECUTIVE SUMMARY Live Truth Live Catholic (LTLC) is a Catholic book and gift store located in East Legon, Accra, and has been operating since March 2019. At LTLC, they have an extensive product range such as religious books, rosaries, jewelry, CDs/DVDs, sacramentals, Holy water, and clerical shirts among several other products. The management of LTLC expressed that they have a low customer base. A needs assessment showed that their promotional efforts have proved ineffective, resulting in lo...
ABSTRACT Textiles in Ghana are a way of communicating our history. They do not only emphasize our cultural roots but also employs workers in the country. The textile industry is currently losing its market share to importation from other countries and the imitation of textiles. It used to employ about 25000 labor force in 1975 and as at 2005; it only employed 5000 labor force. As such the study investigated into the factors that have caused the decline in market share of local companies. Base...
Abstract This research study sought to find out how nation branding can be used to increase foreign direct investment. The study considered the different opinions and views of experts in the area of nation branding such as Simon Anholts statement that “a nation‟s identity should stress a reality that resonates with people, both within and outside the country.” This study is especially relevant at this time because of the recent discussion and debate about nation branding and how it can ...
Abstract This paper examines the theory of the resource curse in relation to Botswana and Nigeria, two countries in Africa abundant in natural resources. After reviewing existing literature relevant to the topic, this paper considers policies and regulations used in the management of natural resources from both countries in an attempt to find out how Botswana has managed to be identified as a country enjoying unmatched growth rates in Africa while Nigeria is barely taking advantage of the res...
EXECUTIVE SUMMARY Ghana’s hospitality and political stability over the years has made it an attractive destination for tourism and foreign investment. This produces numerous opportunities for companies in the hospitality industry such as hotels and tourist companies to expand their services and reach a larger market. Ramada Resort, Accra, a beachside resort located at Teshie-Nungua in the capital city of Ghana-Accra, has however been subject to a constant decline in customer base which form...
ABSTRACT Over the years, international organizations and national governments have recognized the need to protect the rights of workers. Without such protection, workers are at risk of working under poor conditions without policies that cushion them against such risks. The existence of national parental leave policies aimed at supporting working parents is one such protection provided to workers globally. Studies have proved that the provision of such policies increase employee performance, j...
ABSTRACT This research paper seeks to determine the relative importance of the factors that influence consumer choice of vehicle fuel retail brands. Using the consumer choice criteria model which groups choice factors into hedonic and utilitarian criteria, this study introduces factors that are influential to brand choice. Hedonic criteria include brand image, brand loyalty, social influence and advertising. Utilitarian criteria on the other hand include price, product, convenience, value add...
ABSTRACT This research paper studies the impact of banking regulations on the performance of universal banks in Ghana. The study uses OLS regression for panel data to analyze the impact of the banking regulations on profitability and efficiency metrics of six universal banks listed on the Ghana Stock Exchange. The research uses data collected from 2005 to 2017. The first aim of the study is to identify previous regulatory changes and their impact on the performance of the universal banks. The...
ABSTRACT In an era where basic education and equal opportunity are perceived human rights, governments and different stakeholders are continually making adjustments to how education is provided for children with dyslexia. Although this global social justice agenda has translated into the Ghanaian educational system, most of the efforts have been towards accommodating traditional disabilities. Consequently, the instructional accommodations needed by children with dyslexia to help remediate the...
ABSTRACT The development of a private equity secondary market was researched with emphasis on the necessary conditions for the bedrock on which a strong private equity secondary market would prosper. The research looked at the presence of an operational and legal framework, availability of market participants and the possibility of developing a private equity secondary market. The significance of this research is to come up with a platform on which private equity funds could buy and sell priv...