ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction �...
Globally, the increasing engagement in technological service delivery is over whelming especially in Banking Industry. This study explores the effect of technological service delivery on retention of loyalty of deposit money Bank customers. Specifically to establish whether; internet Banking, Mobile Banking and ATM has significant positive effect on deposit money Bank customers’ loyalty retention. 255 respondents made up staff and customers of First Bank of Nigeria Plc and Access Bank parti...
Proliferation of hotels in different states of Nigeria, Enugu State inclusive poses a great challenge to the hotel owners and Managers in their quest to attract guests. This study is prompted to establish the determinants of guests preference for hotels in Enugu State. Hotelsfor the study were selected from the three senatorial zones of Enugu State for the study. Staff and guests of the selected hotels made up the respondents. The sample size of the study was 312. The study adopted survey des...
Abstract: It is very important to understand the psychology and behavior of the customer for preferring the channels for buying products, but very little researches are carried out for distribution channels for necessary articles and accessories in Indian contests. The number of purchase and orientation channels has increased, challenges in the retail sector have also increased, so there is a need to study the Omni-channel buying behavior of customers. It is a big challenge to understand the...
Abstract High market uncertainty makes it difficult for an entrepreneur to assess the status of the market for a business opportunity. Data gathering and analysis techniques and technology are becoming a significant source of uncertainty management for many entrepreneurial endeavours. This is sometimes referred to as "data-driven entrepreneurship." We examine a datadriven dynamic method to overcoming market uncertainty in business opportunity appraisals. We focus o...
Abstract Sentiment analysis is one of the key challenges for mining online user generated content. In this work, we focus on customer reviews which are an important form of opinionated content. The goal is to identify each sentence’s semantic orientation (e.g. positive or negative) of a review. Traditional sentiment classification methods often involve substantial human efforts, e.g. lexicon construction, feature engineering. In recent years, d...
PURPOSE: The paper and packaging company that provided the data for this research has a long history of sales expertise. This expertise is captured predominantly in the intuition of sales representatives, many of whom have worked in the industry for 20 years or more AIM: Intuition is not easy to record and disseminate across an entire sales force, however, and thus one of the company’s most valuable resources is inaccessible to the broader organiza...
ABSTRACT: The purpose of the research paper is to study the promotional activities of Airtel in the Indian telecom market. Promotional activities not only help in enhancing the customer base but also pave the way to better corporate image. A company needs better promotional tools in order to survive and sustain the turbulent Indian market and the prevailing scenario. Bharti Airtel Limited or commonly known as Airtel is one of India’s most popular providers of...
ABSTRACT The use of electronic banking products as been noted to be successfully implemented in most developed countries around the world, paving the way for the appreciation of a cashless society. Most Western economies emphasise the use of electronic transactions mediums for the purchase and delivery of products between sellers to consumers. In as much as these electronic transaction mediums are used for fast moving consumer goods in the developed countries; it is also practiced in the ban...
ABSTRACT The study "Communication and Strategic Market Planning in PRIDE MicrofinanceKampala City Center with specific aims of finding out the different communication modes used in strategic market planning; the role that communication plays; the challenges of strategic market planning that arise as a result of poor communicated messages: Literature was reviewed on existing facts on the major variables to comprehend the study in order to enrich the study findings. The study relied on a q...
TABLE OF CONTENTS DECLARATION ................................................................................................ i APPROVAL ...................................................................................................... ii DEDICATION ................................................................................................. iv ACKNOWLEDEGMENT ..................................................................................... v CAHPTER I 1.0 INTRODUCTION .............
ABSTRACT The researcher chose this topic because companies face a number of marketing strategies to choose from which impacts heavily on the sales of their products. The way these marketing strategies influence consumer attitudes, creates awareness, persuades potential and existing customers, supports purchase decisions, and creates brand loyalty as major impacts on the sales of the products offered in the market place. It is in this competitive environment that companies seek to apply marke...
ABSTRACT This study was to establish the effects of pricing strategy on sales volume a case study of Bidco Uganda limited. Bidco Uganda limited was selected to the basis of the research study. The main objective was to establish the effects of pricing strategy on sales volume, to establish the pricing objectives pursued by Bidco (U) limited, to establish pricing strategies at Bidco (Ur Limited, to identify factors that influence pricing strategies at Bidco U Limited, and to establish the eff...
ABSTRACT The purpose of the study was to establish the effects of customer care and sales volume. The study was prompted by the fact that the airline's performance was far below expectation of the airline's management and was affecting its' sales volume. The study used a cross sectional survey descriptive research designs. The research was guided by the following objectives; to establish factors that affect customer care in Kenya airways, establish relationship between customer care and sales...
ABSTRACT The study was intended to examme the relationship between advertising and sales performance. Some companies put in efforts to advertise but in the end register low sales. This was based on secondary data from textbooks, journals, and internet and primary data from different respondents The objectives of the study were to identify the various advertising Medias, to identify methods used in deciding the advertising budget, other promotional mix elements and relationship between adverti...