Marketing Research Papers/Topics

Personal Selling as an Effective Promotional Tool in Marketing of Industrial Goods (A Case Study of NNPC, Ilorin)

ABSTRACT The project aim at knowing personal selling as a promotional tools in the marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it ...

Consumer Satisfaction as a Key to Industrial Growth ad Development (A Case Study of Dangote Group of Company Nigeria Plc)

ABSTRACT This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on the industrial growth and development. Marketing survey was conducted to elicit opinion on porously formulated hypothesis. The study discovered that effective consumer satisfaction improved the growth   and development of an industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction  �...

Retention of Deposit Money Bank Customers' Loyalty Through Technological Driven Service Delivery: Evidence from Enugu North Senatorial District, Enugu, Nigeria

Globally, the increasing engagement in technological service delivery is over whelming especially in Banking Industry. This study explores the effect of technological service delivery on retention of loyalty of deposit money Bank customers. Specifically to establish whether; internet Banking, Mobile Banking and ATM has significant positive effect on deposit money Bank customers’ loyalty retention. 255 respondents made up staff and customers of First Bank of Nigeria Plc and Access Bank parti...

Hotel Patronage in Enugu, Nigeria: Determining Factors for Preference

Proliferation of hotels in different states of Nigeria, Enugu State inclusive poses a great challenge to the hotel owners and Managers in their quest to attract guests. This study is prompted to establish the determinants of guests preference for hotels in Enugu State. Hotelsfor the study were selected from the three senatorial zones of Enugu State for the study. Staff and guests of the selected hotels made up the respondents. The sample size of the study was 312. The study adopted survey des...

A Conceptual Study of Omni-Channel Buying Behavior

Abstract: It is very important to understand the psychology and behavior of the customer for preferring the channels for buying products, but very little researches are carried out for distribution channels for necessary articles and accessories in Indian contests. The number of purchase and orientation channels has increased, challenges in the retail sector have also increased, so there is a need to study the Omni-channel buying behavior of customers. It is a big challenge to understand the...

Data Driven Entrepreneur Analysis for Business Opportunity Evaluation

Abstract High market uncertainty makes it difficult for an entrepreneur to assess the status of the  market  for  a  business  opportunity.  Data  gathering  and  analysis  techniques  and  technology  are becoming a significant source of uncertainty management for many entrepreneurial endeavours. This is sometimes referred to as "data-driven entrepreneurship." We examine a datadriven dynamic method to overcoming market uncertainty in business opportunity appraisals. We focus o...

Weakly Supervised Deep Learning for Customer Review Sentiment Classification

Abstract Sentiment analysis is one of the key challenges for mining online user generated content. In this work, we focus on customer reviews which are an important form of opinionated content. The goal is to identify each sentence’s semantic orientation (e.g. positive or negative) of a review. Traditional sentiment classification methods often involve substantial human efforts, e.g. lexicon construction, feature engineering. In recent years, d...

A Generalised Flow for B2B Sales Predictive Modelling

PURPOSE:  The paper and packaging company that provided the data for this research has a long history of sales expertise. This expertise is captured predominantly in the intuition of sales representatives, many of whom have worked in the industry for 20 years or more  AIM:  Intuition  is  not  easy  to  record  and  disseminate  across  an  entire  sales  force,  however,  and  thus  one  of  the company’s most valuable resources is inaccessible to the broader organiza...

Study on Advertising Activities of Airtel in the Indian Telecom Market

ABSTRACT:  The purpose of the research paper is to study the promotional activities of Airtel in the Indian telecom market. Promotional activities not only help in enhancing the customer base but also pave the way to better corporate image. A company needs better promotional tools in order to survive and sustain the turbulent Indian market and the prevailing scenario. Bharti Airtel Limited or commonly known as Airtel is one of India’s most popular providers of...

ADOPTION AND DIFFUSION OF ELECTRONIC BANKING PRODUCTS IN GHANA-A CASE OF E-ZWICH CARD

ABSTRACT The use of electronic banking products as been noted to be successfully implemented in most developed countries around the world, paving the way for the appreciation of a cashless society. Most Western economies emphasise the use of electronic transactions mediums for the purchase and delivery of products between sellers to consumers. In as much as these electronic transaction mediums are used for fast moving consumer goods in the developed countries; it is also practiced in the ban...

Communication And Strategic Market Planning In Pride Microfinance In Kamp Ala Central Division

ABSTRACT The study "Communication and Strategic Market Planning in PRIDE MicrofinanceKampala City Center with specific aims of finding out the different communication modes used in strategic market planning; the role that communication plays; the challenges of strategic market planning that arise as a result of poor communicated messages: Literature was reviewed on existing facts on the major variables to comprehend the study in order to enrich the study findings. The study relied on a q...

The Impact Of Counterfeiting On Consumers Buying Behavior ' Case Study: Nabuti Village-Mukono District

TABLE OF CONTENTS DECLARATION ................................................................................................ i APPROVAL ...................................................................................................... ii DEDICATION ................................................................................................. iv ACKNOWLEDEGMENT ..................................................................................... v CAHPTER I 1.0 INTRODUCTION .............

Marketing Strategies And Sales: A Case Study Of Century Bottling Company Mbarara Branch

ABSTRACT The researcher chose this topic because companies face a number of marketing strategies to choose from which impacts heavily on the sales of their products. The way these marketing strategies influence consumer attitudes, creates awareness, persuades potential and existing customers, supports purchase decisions, and creates brand loyalty as major impacts on the sales of the products offered in the market place. It is in this competitive environment that companies seek to apply marke...

Pricing Strategy And Sales Volume A Case Study Of Bidco (U) Limited

ABSTRACT This study was to establish the effects of pricing strategy on sales volume a case study of Bidco Uganda limited. Bidco Uganda limited was selected to the basis of the research study. The main objective was to establish the effects of pricing strategy on sales volume, to establish the pricing objectives pursued by Bidco (U) limited, to establish pricing strategies at Bidco (Ur Limited, to identify factors that influence pricing strategies at Bidco U Limited, and to establish the eff...

Customer Care And Sales Volume: A Case Study Of Kenya Airways

ABSTRACT The purpose of the study was to establish the effects of customer care and sales volume. The study was prompted by the fact that the airline's performance was far below expectation of the airline's management and was affecting its' sales volume. The study used a cross sectional survey descriptive research designs. The research was guided by the following objectives; to establish factors that affect customer care in Kenya airways, establish relationship between customer care and sales...


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