Research Papers/Topics in Marketing

An Impact Assessment of the Effect of Physical Evidence on Customers Perception of Service Quality

ABSTRACT There has been a growing trend where most Zimbabwean private hospitals are fervently investing significant material and financial resources in beautifying their service environments. The trend is largely inspired by the blanket academic assertion implying that physical evidence catalyzes customers’ positive perception of health service quality. This, they believe enables rms in the sector to charge premium rates for the actual services, and improve their bot- tom lines significantl...

An Impact Assessment of the Effect of Physical Evidence on Customer Perception of Service Quality

Abstract There has been a growing trend where most Zimbabwean private hospitals are fervently investing significant material and financial resources in beautifying their service environments. The trend is largely inspired by the blanket academic assertion implying that physical evidence catalyzes customers’ positive perception of health service quality. This, they believe enables rms in the sector to charge premium rates for the actual services, and improve their bottom lines significantly ...

Application of Electronic Commerce Towards Improving Customer Care, A Case of Morogoro Urban Water Sewerage Authority (Morow Asa) Morogoro Region Tanzania.

TABLE OF CONTENTSITEMDeclaration ................................................................................................................................................................ iApproval. .................................................................................................................................................................. iiTable of contents ................................................................................................................

The Impact of Training On the Performance of the Employees in A Company: A Case Study of Mobile Telecommunication Network (MTN)

TABLE OF CONTENTSDeclaration .................................................................................................. .iApproval. ..................................................................................................... iiDedication ................................................................................................. .iiiAcknowledgment ........................................................................................ .ivTable of Contents ..................

Understanding Brand Journalism and Its Role in Marketing Communications: A Study of Selected Firms in Ghana

ABSTRACT Marketing communications is losing its effectiveness because audiences have become disillusioned with marketing communications messages. Brand journalism has been identified as possessing qualities capable of countering marketing communications’ slumping effectiveness. However, more is yet to be known about brand journalism, due to its status as a nascent field of academic inquiry. This study, therefore, seeks to enhance understanding of brand journalism by exploring its dimension...

Service Innovation and Customer Satisfaction: The Mediating Role of Customer Value Creation

ABSTRACT Quiet recently, service innovation is seen as a key way of firm survival, and has gained lots of attention not only from academic scholars but also industry experts. However, there have been some erroneous perceptions that innovation is a preserve of manufacturing businesses and as a result, scholarly evidence suggests that the practice has not gained much attention within services business settings. The study explores the relationships among service innovation, customer value creat...

Communication And Strategic Market Planning In Pride Microfinance In Kamp Ala Central Division

ABSTRACT The study "Communication and Strategic Market Planning in PRIDE MicrofinanceKampala City Center with specific aims of finding out the different communication modes used in strategic market planning; the role that communication plays; the challenges of strategic market planning that arise as a result of poor communicated messages: Literature was reviewed on existing facts on the major variables to comprehend the study in order to enrich the study findings. The study relied on a q...

The Impact Of Counterfeiting On Consumers Buying Behavior ' Case Study: Nabuti Village-Mukono District

TABLE OF CONTENTS DECLARATION ................................................................................................ i APPROVAL ...................................................................................................... ii DEDICATION ................................................................................................. iv ACKNOWLEDEGMENT ..................................................................................... v CAHPTER I 1.0 INTRODUCTION .............

Customer Care And Sales Volume: A Case Study Of Kenya Airways

ABSTRACT The purpose of the study was to establish the effects of customer care and sales volume. The study was prompted by the fact that the airline's performance was far below expectation of the airline's management and was affecting its' sales volume. The study used a cross sectional survey descriptive research designs. The research was guided by the following objectives; to establish factors that affect customer care in Kenya airways, establish relationship between customer care and sales...

The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda

ABSTRACT The study was intended to examme the relationship between advertising and sales performance. Some companies put in efforts to advertise but in the end register low sales. This was based on secondary data from textbooks, journals, and internet and primary data from different respondents The objectives of the study were to identify the various advertising Medias, to identify methods used in deciding the advertising budget, other promotional mix elements and relationship between adverti...

The Impact Of Price Fluctuation On The Demand Of Omo Washing Powder Ilf The Kenyan .Market Case Study Unilever Kenya Ltd

TABLE OF CONTENTS Declaration ........................................................ . .. . . . . ........ . ........ ... . Approval .................. .. .. .. ... . ........ .. ......... .... ......................... .. ..... .... ii Dedication ............... .. .......... . ........ ............ . ................... .. .. ............. iii CHAPTER ONE 1.0 Introduction .................................................. ....... . ........ .. .. . ............. I 1.1 Background of the ca...

Effects Of Marketing Strategies On Growth Of Registered Real Estate Iffrms In Nairobi County, Kenya

ABSTRACT The general objective of this study was to investigate the effects of marketing strategies on growth of real estate firms in Nairobi County. The study was therefore guided by the following specific objectives: to establish how price as a marketing strategy affect the growth of real estate firms in Nairobi County, to assess the effect of promotion strategy on the growth of real estate firms in Nairobi County, to assess the effect of place on the growth of real estate firms "in Nai...

Determining The Contributions Of Relationship Marketing At Jomo Kenyatta Foundation In Kenya

Abstract The study determined the contributions of relationship marketing at Jomo Kenyatta Foundation in Kenya. The independent variables were customer retention and loyalty, customer satisfaction and customer service, trust and commitment. The dependent variable was relationship marketing. The study adopted a descriptive design because it allows researchers to gather information, summarize, present and interpret for the purpose of clarification. The target population of the study compri...

The Efffectiveness Of Network Marketing In Enhancing Market Share. A Case Of Doves Asuarance Company

ABSTRACT The study aimed at assessing the effectiveness of network marketing in enhancing market share of an organisation in the funeral sector in Zimbabwe. Doves Morgan was losing market share at a very alarming rate despite employing competitive strategies. The company therefore introduced Shiri plan network marketing strategy. The study therefore analysed the effects of referrals on market share, the commissions paid to network marketing agencies had an effect on market share through netwo...

The Effect Of Board Independence On Liquidity Risk Management In The Zimbabwean Banking Sector

ABSTRACT The current liquidity challenges being experienced in the banking sector and the economy, continue to be an issue of major concern to the Zimbabwean citizens. It is in an effort to try and establish one of the reasons that could be contributing to these challenges that prompted the researcher to investigate the effects of board independence on liquidity risk management in the Zimbabwean banking sector. Literature on board independence and its implication in decision making in the ban...


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