Internet as a new Marketing Tool for Achieving Organizations Growth (A Case Study of First Bank Nigeria Plc)

Overview
Cite Work

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

1.0 Introduction

1.1 Background of the study

1.2 Statement of problem

1.3 Aim and Objective of the study

1.4 Significance of the study

1.5 Scope of the study

1.6 Limitation and constraint to the study

CHAPTER TWO:- LITERATURE REVIEW

2.1 Introduction of Internet

2.2 Definition of Internet

2.3 History of Internet

2.4 Definition of Electronic Commerce and Internet Marketing

2.5 Business Revolution and Internet Marketing

2.6 World wide Web Marketing

2.7 Strategies for setting up a website using the old four (4)Ps

2.8 Strategies for setting up a Website using the 5P’s of Marketing

2.9 Electronic Shopping Agents (Cyber Agent)

2.10 The Internet Customer

2.11 Performance of SWOT Analysis

2.12 Setting up on internet Service Provide (ISP)

CHAPTER THREE

3.0 Research Methodology

3.1 Research Design

3.2 Population of the study and sample size

3.3 Sampling Method

3.4 Method of Data Collection

3.5 Data presentation and analyses techniques

CHAPTER FOUR

4.0 Data Presentation and Analysis

4.1 Brief History of Case Study

4.2 Data Presentation and Analysis

4.3 Hypothesis testing the data Analysis

CHAPTER FIVE

5.0 Summary Conclusion and Recommendation

5.1 Summary of Finding

5.2 Conclusion

5.3 Recommendation

References

Bibliography

Appendix …………….Questionnaire

CHAPTER ONE

1.0 INTRODUCTION

Marketing has become indispensable in organization successful, marketing actions are as a result of management information and of applied common sense prosperous marketing companies are those that think positively about their business environment, so developing an organization capable of seeking opportunities, recognizing potential and resolving its difficulties. Internet as a new marketing tool plays an important role in promoting marketing activities. It is defined by Reynold (1999) as a connection of interconnected network of all freely exchange information many organizations have their Website, Email e.t.c where they transact business and sell various types of product to the outside world. Internet marketing as assumed a position of significant in term of achieving product growth and co-operating objective efficiently through an effective communication process. Stanton (1981) defines communication through electronic means are the process by which information is transmitted between individuals, organizations and the public by the use of words i.e terms and symbols .e.t.c which may take different forms such as phone e-mail e.t.c.

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Internet as a new Marketing Tool for Achieving Organizations Growth (A Case Study of First Bank Nigeria Plc)

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