With over four dozen cultural water festivals, Bayelsa State is one of the most culturally endowed states in Nigeria given its robust attraction for water and cultural tourists. In this paper, we examine the orange economic potentialities of the Odi Ogori ba Uge festival as a tool for ensuring soft power diplomacy in the Niger Delta. We use orange economy as a theoretical premise to argue that the cultural industry in Bayelsa State has comparative advantage for income generation away from oil exploration; conflict resolution and collective mobilization. We use the cultural resources network for orange economy as an analytical tool to contend for the commodification of Odi Ogori ba Uge especially now that the world is looking in the direction of green economy, climate change and environmental sustainability. Our study found out that the Odi Ogori ba Uge can attain greater soft power if the Bayelsa state government can harness it to reduce inter-community clashes — something that may create economic disaster and instability in the state.
Zibokere, E. (2025). Orange Economy and Soft Power in the Niger Delta: The Odi Ogori ba Uge Festival as Paradigm. Afribary. Retrieved from https://afribary.com/works/orange-economy
Zibokere, Ebinepre "Orange Economy and Soft Power in the Niger Delta: The Odi Ogori ba Uge Festival as Paradigm" Afribary. Afribary, 21 Jul. 2025, https://afribary.com/works/orange-economy. Accessed 15 Sep. 2025.
Zibokere, Ebinepre . "Orange Economy and Soft Power in the Niger Delta: The Odi Ogori ba Uge Festival as Paradigm". Afribary, Afribary, 21 Jul. 2025. Web. 15 Sep. 2025. < https://afribary.com/works/orange-economy >.
Zibokere, Ebinepre . "Orange Economy and Soft Power in the Niger Delta: The Odi Ogori ba Uge Festival as Paradigm" Afribary (2025). Accessed September 15, 2025. https://afribary.com/works/orange-economy