Statistical Analysis Of Factors Influencing The Adoption Of Internet Banking In Ghana: The Customer Perspective

UZERU ALIDU 114 PAGES (26255 WORDS) Statistics Thesis

ABSTRACT “Internet banking” is a product offered by commercial banks to enable clients carry out banking transaction at their convenience and at any time. It enables banks to reduce operational cost by reducing the cost of stationary and also number of staff. However, clients of commercial banks in Ghana still prefer conducting transaction at the branches of the banks rather than signing on to internet banking. This is evident in the queues by clients in commercial banks in order to carry out transaction. This study sought to find the factors influencing the adoption of “internet banking”. The study employed “Factor Anlysis” using the “Principal Axis” method of factoring and direct oblimin rotation. A chi-square test of association was performed to determine whether a relationship existed between the demographic factors and adoption of internet banking. Also, the binary logistic regression was used to determine the chance of customer adopting “internet banking” given a factor. A modification to the F statistic, the F ratio with 1000 permutation was used to compare the adoption of “internet banking” local and foreign owned banks. The study found that Trustworthiness, Usefulness, Risk, Accessibility, Ease of use, Assurance in the banks website, Service Visibility, Awareness of benefits of internet banking and Trust in Internet banking influenced the adoption of “internet banking”. Also, banks with “easy to use” platforms were 3.546 more likely to influence clients to adopt “internet banking” controlling for all other factors. There was no difference between the adoption of internet banking for locally owned and foreign owned banks