The Postal System In The Era Of Technological Advancement In Communication: A Case Study Of Ghana Post

ABSTRACT The world is today referred to, metaphorically, as a global village and a key contributing factor is the advances in technology. A great deal of these advances is happening in the communication sector. Faster and more economical ways of technology-aided communication keep on flooding the social and corporate market. The postal system until the introduction of the internet was a key player in the communication industry as the majority of people communicated through hard copy mails. The question is, what has become of the postal system in these times when there is fast technological advancement in the area of communication? This study was designed to provide answers to this question. Grounded within the framework of three interrelated change theories, the study employed a qualitative approach in gathering data. Specifically, in-depth interviews were conducted with key and relevant management staff of the Ghana Postal Services Corporation. The study found out that Ghana Post has been affected by technological advancement in communication as communication via hardcopy mail has gone down drastically. However, its services are being patronized extensively by the corporate institutions that send correspondence to their clients. Also, Ghana Post has taken advantage of the advance in technology to improve their services, including the ability to verify an address before it is posted to avoid mails that are sent back to senders. There has also been a change in the traditional role of the post office since Ghana Post is now into insurance as well as telecommunication as part of its response to the changing communication needs of the public.