ABSTRACT The study explored the effect of social media on students’ academic performance in Senior High Schools in the Efutu Municipality. The study specifically, looked at the frequently utilised social media platforms and how social media exposure, addiction, and usage influences the students’ academic performance. Additionally, the study investigated gender and age difference that exist of social media usage. A descriptive cross-sectional survey was used. The study covered four Senio...
Abstract This paper analyses the use of social media for political mobilisation and communication during the 2015 General Elections in Nigeria. Its aim is to describe the structure and context of information dissemination and communication among political actors, agents and the electorate during this period. It argues that the widespread use of social media was due to the evolving technological architecture of the Internet as well as the ready supply of human technical competencies and appeti...
The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected . the magic bullet theory, creates a strong effect in the media influence .The social media, has played an effective role ,in disseminating and eva...
ABSTRACT Today, Ghana has over fourteen percent of its population using the internet. Social Media is one of the main platforms that these users interact with online. This has presented an opportunity for companies to gain business benefits by reaching their clients online. For others, it has provided a means to reach new audience. Social media has greatly affected the legacy media industry, especially regarding content delivery and creation. This has caused legacy media companies to look int...
ABSTRACT This exploratory study investigated the role of social media in radio journalism at Accra-based radio stations. It was inspired by the steady evolution of radio in Ghana‘s democratic space and the insurgence of social media through increasing internet connectivity in Accra. The study combined both qualitative and quantitative methods. From a sampling frame of 33 radio stations, the study used a healthy combination of random sampling methods; purposive sampling and snowballing for i...
ABSTRACT Social media tools such as Facebook, Twitter, Instagram and YouTube have become important sources of information. However, the dynamics between the volume of information on social media and the quality of choices consumers make remain unclear in literature. While some social media users complain of choice overload affecting the quality of choices and post purchase dissonance, others believe that information on social media is of quality and sufficient for effective decision making. T...
ABSTRACT Social media has become ubiquitous in today’s globalized world as a result of its valuable role in communication and information sharing. It appeals to people from all walks of life, particularly students, for a variety of purposes irrespective of some negative effects that their use may have on their academic performance. This study investigated the effects of social media use on the academic performance of students of public tertiary institutions in Ghana, with University of Educ...
ABSTRACT The study is intended to provide understanding of the use of social media for advertising by the advertising agencies in Ghana and to identify the prospects and challenges associated with its adoption. It is also to explore possible solutions that can possibly enhance the use of social media in advertising practice in Ghana. It sets out to examine the attitude of advertising practitioners towards the use of social media, identify the range of social media tools being applied and the ...
ABSTRACT The study examines the kinds of posts CEOs share on social media and further investigates how the concepts of self-branding and corporate branding are enacted through the posts. This research, through the lens of Goffman’s Presentation of Self and the theory of identity construction, and anchored on a case study design interrogates Facebook and Twitter posts of two purposively selected CEOs. This study indicates that the selected CEOs share posts on governance, their personalities,...
ABSTRACT Political Parties across the world have in recent time’s integrated social media as part of their campaign strategy to woo voters online. This is because social media has proven to be an effective medium for electoral communication given its several features like photo sharing, status update, tags, post sharing, likes, live videos, video sharing among others. Most importantly, social media facilitates access to political information and its networked structure enables users to crea...
ABSTRACT Social media is a fusion of sociology and technology, transferring monologue into dialogue. The internet and its social platforms have been the most influential tools in staying connected with families and friends since their inception. People, especially the youth, are purposely and covertly connected with one another by sharing information among themselves about the latest trends, events and happenings via the social websites. This study explores the effects of social media ...
ABSTRACT This study aims at assessing the effects of social media language (net language) on the formal writing of Mount Mary College of Education students. A total of 150 students made up of 60 males and 90 females who study English language and French were used for this research. The purposive sampling technique was used to select the respondents. The Initialism Theory which was modified by David Crystal was used as a framework for this study. Respondents‟ whatsapp screen shots, mark...
ABSTRACT PAGE Recreational activities in Ghana are generally limited in relation to its scope. Looking at exploration as a recreational activity that translates into activities that fall under the tourism sector, a remedy to the limitation placed on the scope of recreational activities in Ghana can in turn, boost the tourism culture that exists in Ghana. With the many technological advancements, social media has become quite common especially among the youth at large. This paper would be expl...
ABSTRACT Micro, small and medium size enterprises (MSMEs) have been identified as promoters of economic growth in the country. However, most managers of these MSMEs are unwilling to commit necessary resources towards market oriented activities because they have insufficient funds. Individual internet usage in Ghana has also increased from 5.44% in 2009 to 17.11% in 2012 and Facebook was the most visited website in Africa. The paper identifies the extent to which social media is a beneficial a...
ABSTRACT The advent of social media platforms has been considered as one of the breakthroughs in e-business. Firms around the globe have capitalized on social media to market their products. This study sought to examine how social media usage has influenced the profitability of SMEs in Ghana, using SMEs in Accra as a case study. In attempt to address the study objectives, a mixmethodology research was adopted. Thus, the study collected both quantitative and qualitative data to explore th...