ABSTRACT The Purpose of this study was to investigate the influence of collaborative technology such as social media influence on employee performance in the workplace. The research examines the positive and negative effects of social media on employee performance and its variables which include knowledge, skills, motivation and productivity and elaborate on the opportunities and threats for organisations that are presented by the use of social media in the workplace. The researcher was guide...
ABSTRACT Over the last two decades, there has been a tremendous increase in the development and use of various social media tools in sharing of information, discussions of issues concerning the day-to-day life of the people. A review of previous studies on the use of social media tools has revealed its impact on the organizational performance of different institutions. However, there is very little that has been done in relation to the impact of social media tools on the organizational perfor...
ABSTRACT This project is my research that I carried out in the three month on the topic titled effects of social media on crisis communication in organizations my case being Maasai Mara University. My objectives being, to examine how organizations use social media in crisis communication, to find out the challenges of using social media in crisis communication in organizations, and to find out how social media can be used to enhance crisis communication in organizations. In chapter two a theo...
ABSTRACT The growth of the Internet has changed the way newsrooms across the world operate. At the heart of the new developments is the growing presence of traditional media of newspaper, magazines, radio and television online. Media houses have formed digital divisions solely tasked with operating their websites and social media handles. This study sought to find out how this changing technology is changing how young adults access news and information. This study picked the journalism studen...
ABSTRACT The researcher was motivated into conducting this research study by the need to know and understand the effects of social media on customer purchase decisions. The objectives of the study were to establish the influence of digital consumer interaction on need recognition, to investigate the effect of electronic word of mouth on information search, to investigate the effect of product attributes on evaluation of alternatives and to assess the extent to which brand online communities c...
ABSTRACT The study looked to investigate the effects of social media on literacy development among pupils in junior high schools. The study was aimed at finding pupils’ perception about the nature of literacy, identifying major social media network sites and their mass usage among pupils as well as the effects of social media and social networking sites on pupils’ language learning and literacy development within the context of sociocultural and social learning theories. To achieve the ...
ABSTRACT The study looked to investigate the effects of social media on literacy development among pupils in junior high schools. The study was aimed at finding pupils’ perception about the nature of literacy, identifying major social media network sites and their mass usage among pupils as well as the effects of social media and social networking sites on pupils’ language learning and literacy development within the context of sociocultural and social learning theories. To achieve the ...
This research was conducted in the University forDevelopment Studies, WA campus to examine the effects of Social Media on students' academic performance taking into focus WhatsApp and Facebook. It has been observed that students devote more attention and time to social media than they do for their studies and they cannot pass their examinations well if they do not learn (Oshrive, 2015). The use of social media among students has reached high levels and has affected their study time, poor...
ABSTRACT The aim of this research is to examine The Effects of Social Media on Students’ Performance. Social media is rapidly changing the communication setting of today’s social world. Hence its emergence is significantly having effect on the performance of students and as such has become prone to frequent fluctuations on the mood and self-control of students. Thus, this has affected the performance of the students in one way or the other. However, questionnaire was used for the research...
Abstract Social media is a form of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other contents (such as videos and audios). It is also a collection of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration; websites dedicated to forums, microblogging, social networking, social bookmarking and social...
Abstract Social media is a form of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other contents (such as videos and audios). It is also a collection of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration; websites dedicated to forums, microblogging, social networking, social bookmarking and social...
ABSTRACT The development of social networks has transformed the communication landscape; companies are no longer co-creators of marketing information as consumers have been empowered to share their experiences with several online peers. After an economic melt-down, several financial service companies operating in Zimbabwe are facing hardships in regaining customer’s confidence and this has engendered transitory investments as well as under-capitalisation. This study aims to determine the in...
ABSTRACT The main aim of this project was to investigate social media effects on the teaching learning process in secondary schools in Nyamira North, Nyamira County, Kenya. This is due to the revolutionizing aspect of social media on organizational performance. Many people including education stakeholders are using the social networking sites than ever before. In educational institutions, social media usage is influencing the students‟ examination performance. The objectives of this study w...
Facebook has become a powerful means of communication both in Nigeria and Worldwide, for it has united both lost family members and friends. This research work is on "Facebook Postings and Youth Socialization: A study of Imo State University Students". Four Objectives were put forward for the study among which are: ascertain the respondents's frequency of exposure to postings on Facebook to find out respondent's attitude towards relationship among IMSU Students on Facebook. Four research ques...
ABSTRACT The study examined the effect of customer social media brand engagement on word of mouth and purchase intention as well as explored the moderating effect of brand trust in such a relationship. The study employed an explanatory design using quantitative research approach to explain the cause and effect of the dimensions of customer social media brand engagement on word of mouth and purchase intention. Self-administered questionnaires and online survey tool, Google forms, were employed...