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THE ROLE OF SOCIAL MEDIA IN MARKETING OF CONSUMER PRODUCTS IN KANO STATE, A CASE STUDY OF FAST FOOD INDUSTRY

This study was carried out on the role of social media in marketing of consumer products in Kano state, a case study of fast food industry. It was premised on the proliferating notion of online retail businesses in Nigeria particularly through the use of many social media like Facebook, Twitter, YouTube, Google Stores, LinkedIn, etc. despite the nefarious atrocities of internet fraudsters. Two objectives were sought; to determine the perception of the consumers toward online fast food shoppin...

The Influence of Media Violence on Children’s Aggressive Behavior in Selected Primary Schools in Westlands Constituency, Nairobi County, Kenya

Abstract: Media violence and the influence it has on the aggressive behavior of children has been a topic that has raised concern over a long period of time. Despite the numerous studies conducted, there still exists disagreements on the influence of media violence on aggressive behavior. The purpose of this study was to establish the influence that media violence has on children’s aggressive behavior in Westlands Constituency. This study adopted a correlational research design aimed at in...

Effects of conflict on the delivery of social services a case study of nungwi, north "a"district north ungunja: zanzibar, tanzania.

ABSTRACT This study investigated effects of armed conflicts on delivery of social services in Nungwi District of Zanzibar. The region continues to experience intermittent conflict from Bachaga and Sukuma. The specific study objectives include; finding out the services affected by the conflicts; to identify the people affected by conflicts in accessing services and to find new methods of delivering the services in such violence - tone areas. The literature indicates little success in resolvin...

Development And Effects Of Computer-Based Self-Learning Instructional Puzzles On Junior Secodary School Students’ Learning Outcomes And Retention In Social Studies

ABSTRACT Secondary school students‟ poor academic achievement in social studies has been attributed to the predominance of inappropriate instructional strategies in the teaching and learning of the subject. Scholars have recommended the use of a strategy that provides students with hands-on activities. Researches have shown the effectiveness of Computer-based Self-learning Instructional Puzzles (CSIP) in science related subjects but the use has not been given prominence in social studies. ...

Mass Media In Promoting Of Children’s Rights In Uganda Acase Study Of Bukedde Tv In Kabalagala In Makindye East

ABSTRACT The study was carried out in Kabalagala, Makindye Division- Kampala district. It was intended to examine the role of mass media in promoting of children’s rights in Uganda, the main objectives of the study were to the to examine the causes of child abuse in Uganda. to examine the role of Mass 1\4edia in Advocating for Children’s Right, to examine the challenges faced by Mass Media in Advocating.for Children’s Right and lastly to examine measure taken to.solve the challenges fac...

Effects Of Pine Bark Amended With Goat Manure As Tomato (Solanum Lycopersicon L) Seedlings Growing Media Using The Float System

Abstract Pine bark is locally available in Zimbabwe and is widely in vegetable seedling production. However, it lacks essential nutrients for seedling growth. Goat manure was used to supplement nutrients when pine bark is used as growing media. The main object of the study was to determine the effect of pine bark amended with goat manure on tomato seedling emergence and seedling quality parameter which were stem diameter and stem length. The study was carried out at the Tobacco Research Boar...

Challenges Faced By The Media In Combating Terrorism A Case Study Of Nairobi, Kenya

ABSTRACT This study was carried out in Nairobi city, Kenya. The purpose of the study was to find out the challenges faced by the media when combating ten"Orism. The study used both qualitative and quantitative methods to do the research. Data collection methods were thinks like questionnaires and both formal and infonnal interviews. The study revealed several causes ofterr01ism, their effects and some of the problems the media personalities face when trying to combat terrorism. The study rec...

Effects Of Public Participation On Policy Implementation: Case Of Elgeyo Marakwet County, Kenya

ABSTRACT Policy implementation is actualization of governments’ plans and programs as an answer to societal problems. It is a reaction by the government to the socio-economic problems affecting the residents of Elgeyo Marakwet county which is a semi-arid region in North Rift at the floor of rift valley of Kenya. The research was a case study done at Kabiemit ward that exhibits general population character of Elgeyo Marakwet county. In emulation to other researches done by development agents...

Electronic Media And Domestic Violence In Uganda A Case Study Of Bukedde Television

ABSTRACT  The research was carried out successfully from Bukedde television. The purpose of the study was to assess and know how the media especially electric media has helped to curb down violence in Uganda. The specific objectives were to examine the role of electronic media in the curbing down violence in Uganda and how media has curbed down violence, to know the factors that have led to violence in Uganda today, to know the effect of violence shown on media to public, to ascertain the re...

The influence of media ownership on media content. A case study of vision media group and monitor publications

ABSTRACT The study was set to assess the influence of media ownership on media content, a case study of Vision media group and Monitor publications in Uganda, Media ownership has remained an intriguing factor in understanding the news production process. Various studies have proven that ownership influence do affect how journalists cover stories. The said influence takes various forms including direct censorship and coercion of editorial staff. This study critically examines how media owners...

Television Influence in The Rights of People with Albinism in Uganda. A Case Study of Ntv Uganda

ABSTRACT The study sought to examine television influence in the rights of people with albinism in Uganda a case study of NTV Uganda. It was guided by the following objectives, to examine the effect of media reporting and investigation in the promotion of rights of albinos, to assess the influence of media edutainment in the promotion of rights of albinos and to examine the impact of media sensitization in the promotion of rights of albinos. The study used a cross sectional research design wi...

The Media And Promotion Of Job Markets In Uganda A Case Study Of Observer And New Vision Newspapers

ABSTRACT The purpose of study was to assess how the relationship between media and promotions of job markets in Uganda, the objectives of the study were to examine the role of media in the promotion of job markets in Uganda, to establish the factors that affects the media in promotion of job markets in Uganda, to ascertain the relationship between the role of media and promotion ofjob markets Uganda. The findings of the study in objective one, that 35% of the respondents said they were satisf...

The Media and Environmental Sanitation Communication in Awka South Local Government Area Anambra State.

ABSTRACT Communication campaigns in developing countries like Nigerian have not been so successful in driving demand using commercial techniques and also in appealing to consumer preferences for safety, cleanliness, and prestige for environmental sanitation. Thus, this study investigated media and environmental sanitation communication in Awka South Local Government Area, Anambra State. A cross-sectional research design was adopted for this study using multistage sampling procedures to draw a...

TELEVISION PROGRAMMING FOR SOCIAL DEVELOPMENT: A STUDY OF AAJIIREBI PROGRAMME ON AFRICA MAGIC YORUBA

Abstract Media create norms and role models for people to emulate and imitate; television as a medium has the persuasive powers that can trigger change in number of ways in any society. Television programming for social development, a study of “Aajiirebi” on Africa Magic Yoruba. The researcher discovers that “Aajiirebi” programme on Africa Magic is an informative and educative programme, but it must be designed for the advantage of every member of the society through syndicating to ot...

Social Effects Of Nodding Syndrome On The Lives Of Children Living In Kitgum District Northern Uganda

ABSTRACT Introduction - The debilitating nature of nodding disease can have a significant socioeconomic impact of the individuals and families affected. A broad understanding of these sociodynamic effects is crucial for an integrated management of the disease. Objectives- General objective was to establish the social effects of Nodding syndrome among the children between the ages of 1-19 years of Kitgum district in Northern Uganda. Specific objectives included; identification of the social e...


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