ABSTRACTThe study was to establish the influence of media on democracy in Kampala. Uganda. Theobjectives included to determine the influence of print media on democrac . establish the efl~’ctof broad cast media on democracy and to establish the effect of social media on democracy inKampala. Uganda. The study used both qualitative and quantitati\’e research approaches. Theclam was collected from 149 respondents who responded or returned the questionnaires hack. Thestudy results on first ob...
ABSTRACT The study examined the effect of customer social media brand engagement on word of mouth and purchase intention as well as explored the moderating effect of brand trust in such a relationship. The study employed an explanatory design using quantitative research approach to explain the cause and effect of the dimensions of customer social media brand engagement on word of mouth and purchase intention. Self-administered questionnaires and online survey tool, Google forms, were employed...
EFFECT OF SOCIAL MEDIA ON THE CHURCH ABSTRACT There is no doubt that social media has gained wider acceptability and usability and it is also becoming probably the most important communication tools among people. Church is simply a particular Christian denomination or group of Christian believers. There is perceived effect of social media on the church. Several authors had considered the pro and con of social media on the Church. However it is necessary to view the effect from a scientific ...
TABLE OF CONTENTSDEDICATIONACKNOWLEDGEMENTSDECLARATIONAPPROVAL.ivTABLE OF CONTENTS vLIST OF TABLES viiiABSTRACT ixCHAPTER ONE 11.0 Introduction 11.1 Background to the Study 11.2 Statement of Problem 41.3 Purpose of the Study 51.4 Objectives of the study 51.5 Questions of the study 51.6 Research Hypotheses 61.7 Significance of the Study 61.8 Scope of the Study 71.8.1 Time scope 71.8.2 Geographical scope 71.8.3 Time scope 71.9 The limitations of this study 71.10 Operational Definition of Terms ...
ABSTRACT The main objective of the study is to determine the effect of social media on the behavior of teenagers and young adults in Uganda and the specific objectives were; to determine how the youth in Uganda use social media in their daily lives, to determine if the youth in Uganda prefer social media as means of communication as opposed to traditional methods, to find out the impacts social media has on behavior changes among the Ugandan youths to determine the threats that comes with us...
ABSTRACTThis study covers the ınfluence of mass medıa on chıldren mental development, specifically the use of media and technology, children’s educational TV, and some electronical gadgets ownership. Since some decades the media’s presence in children is completly omnipresent. The media is used by children as an agent of socialisation on their knowledge. Children’s news media use social intructions acquaintances function as primary sources of causal effects for each other. Thus the m...
ABSTRACT The researcher was motivated into conducting this research study by the need to know and understand the effects of social media on customer purchase decisions. The objectives of the study were to establish the influence of digital consumer interaction on need recognition, to investigate the effect of electronic word of mouth on information search, to investigate the effect of product attributes on evaluation of alternatives and to assess the extent to which brand online communities c...
ABSTRACT Social media advertising is a powerful tool in contemporary times. The study sought to explore the effectiveness of firms’ social media advertising of fashion brands on consumer decision making with the mediating effect of consumer engagement in Ghana. Three constructs in assessing the effectiveness of firms’ social media advertising which included emotional appeal, informativeness and advertising creativity were used. There were two objectives of the study. The first objective w...
ABSTRACT The purpose of this study was to examine the effect of social media self-control failure on the online purchasing behaviour of college students. The role of time spent in this relationship was also addressed. The study was designed to explain the cause and effect relationship between social media self-control failure and the constituents of online purchasing behaviour using an analytical research purpose, namely, attitude towards online purchasing, compulsive buying, conspicuous cons...
ABSTRACT Social media has become ubiquitous in today’s globalized world as a result of its valuable role in communication and information sharing. It appeals to people from all walks of life, particularly students, for a variety of purposes irrespective of some negative effects that their use may have on their academic performance. This study investigated the effects of social media use on the academic performance of students of public tertiary institutions in Ghana, with University of Educ...
TABLE OF CONTENTS Title page i Certification ii Dedication ...
ABSTRACT The main aim of this project was to investigate social media effects on the teaching learning process in secondary schools in Nyamira North, Nyamira County, Kenya. This is due to the revolutionizing aspect of social media on organizational performance. Many people including education stakeholders are using the social networking sites than ever before. In educational institutions, social media usage is influencing the students‟ examination performance. The objectives of this study w...
The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and Twitter which are used as tools for marketing. Social media has opened a new perspective in the way business is conducted. Technology acceptance mod...
ABSTRACT The social media platforms such as Facebook, Twitter, and YouTube have become very instrumental in enhancing the marketing capabilities of several bottling companies in Uganda. However, there is no academic documentation of whether these bottling companies such as Century Bottling Company Limited or Crown Bottling Company Limited (Pepsi) assesses marketing effectiveness of social media as their choicest tool in marketing. This study investigated whether using social media as a market...
ABSTRACT The primary objective of this research work is to investigate the positive effects of social media on business performance and its influence in the Pensions Fund sector. Using both the quantitative and qualitative means, this study strives to investigate how social media can benefit PFAs in optimizing their overall performance through the appropriate usage of this internet. This research investigates how social media has been beneficial to the case study organization Pensions Allian...