ABSTRACT The social media platforms such as Facebook, Twitter, and YouTube have become very instrumental in enhancing the marketing capabilities of several bottling companies in Uganda. However, there is no academic documentation of whether these bottling companies such as Century Bottling Company Limited or Crown Bottling Company Limited (Pepsi) assesses marketing effectiveness of social media as their choicest tool in marketing. This study investigated whether using social media as a market...
ABSTRACT The primary objective of this research work is to investigate the positive effects of social media on business performance and its influence in the Pensions Fund sector. Using both the quantitative and qualitative means, this study strives to investigate how social media can benefit PFAs in optimizing their overall performance through the appropriate usage of this internet. This research investigates how social media has been beneficial to the case study organization Pensions Allian...
ABSTRACT This project is my research that I carried out in the three month on the topic titled effects of social media on crisis communication in organizations my case being Maasai Mara University. My objectives being, to examine how organizations use social media in crisis communication, to find out the challenges of using social media in crisis communication in organizations, and to find out how social media can be used to enhance crisis communication in organizations. In chapter two a theo...
ABSTRACTThe influence of the use of social media on people’s behavior has recently become more visible than before. Stakeholders in several democracies have since harnessed the utility of social media in their electoral process. This study examined the effect of social media on voting behaviour in Nassarawa Ward “ONE” in Chikun Local Gove...
ABSTRACT This study aims at assessing the effects of social media language (net language) on the formal writing of Mount Mary College of Education students. A total of 150 students made up of 60 males and 90 females who study English language and French were used for this research. The purposive sampling technique was used to select the respondents. The Initialism Theory which was modified by David Crystal was used as a framework for this study. Respondents‟ whatsapp screen shots, mark...
TABLE OF CONTENT Title Page i Certification ii Dedication �...
AbstractThis report focused on the impact of social media on media professionalism — a case study of Daily Monitor. Social media, as a topic has widely been researched on, however, less has been said about its impact on professionalism of media practica. As opposed to traditional media, social media has got free participation of every individual and total freedom in regard to information flow. The findings of the study reveal that there has been a direct, instant and continuous effect of so...
This small book is about social media and its complex, multidimensional nature. There are many manifestations of the influence of social media. In fact, the social media is even a tool of international relations in the field of politics. This book does not cover the complex world of this medium in general rather, it gives a brief summary of this phenomena. Also, it also highlights issues that have not been commonly examined or at least, examines issues from a fresh ang...
ABSTRACT The development of social networks has transformed the communication landscape; companies are no longer co-creators of marketing information as consumers have been empowered to share their experiences with several online peers. After an economic melt-down, several financial service companies operating in Zimbabwe are facing hardships in regaining customer’s confidence and this has engendered transitory investments as well as under-capitalisation. This study aims to determine the in...
ABSTRACT Past studies have found that a firm which is socially responsible acknowledges that it exists and operates in a shared environment. This is characterised by a mutual impact of a firm’s relationships on a broad variety of stakeholders, who are affected by and can eventually affect the achievement of an organisation’s objectives. This study sought to investigate the effect of corporate social responsibility (CSR) practices on the performance of organizations in the media industry. ...
ABSTRACT The study looked to investigate the effects of social media on literacy development among pupils in junior high schools. The study was aimed at finding pupils’ perception about the nature of literacy, identifying major social media network sites and their mass usage among pupils as well as the effects of social media and social networking sites on pupils’ language learning and literacy development within the context of sociocultural and social learning theories. To achieve the ...
ABSTRACT The study looked to investigate the effects of social media on literacy development among pupils in junior high schools. The study was aimed at finding pupils’ perception about the nature of literacy, identifying major social media network sites and their mass usage among pupils as well as the effects of social media and social networking sites on pupils’ language learning and literacy development within the context of sociocultural and social learning theories. To achieve the ...
ABSTRACT The study explored the effect of social media on students’ academic performance in Senior High Schools in the Efutu Municipality. The study specifically, looked at the frequently utilised social media platforms and how social media exposure, addiction, and usage influences the students’ academic performance. Additionally, the study investigated gender and age difference that exist of social media usage. A descriptive cross-sectional survey was used. The study covered four Senio...
ABSTRACT The aim of this research is to examine The Effects of Social Media on Students’ Performance. Social media is rapidly changing the communication setting of today’s social world. Hence its emergence is significantly having effect on the performance of students and as such has become prone to frequent fluctuations on the mood and self-control of students. Thus, this has affected the performance of the students in one way or the other. However, questionnaire was used for the research...
ABSTRACT The purpose of this study was to investigate the influence of using social media networks on students’ academic performance at the University of Dodoma. Specifically, the study was geared to investigate the extent to which the university students have knowledge on the use of social media in academic activities, examine the impacts of the use of social media on students’ academic performance and identify the strategies for enhancing the use of social media on students’ academic...