Bakery Business Plan

Utibe Bakery Ltd is a start-up bakery retail establishment located in Lagos Nigeria. Utibe Bakery Ltd expects to catch the interest of a regular loyal customer base with its broad variety of pastry products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.

Population growth spurs rapid growth in baked goods in Nigeria since bread is a major staple and pastries have become the on-the-go snack of choice for urban commuters. And as consumers (whose incomes are generally growing) seek better quality products than the artisanal products that they are typically used to, value growth is driven by increase in demand for higher-quality products (such as bread sold at fast foods and supermarkets, which many people queue up for due to its perceived high quality). Therefore, packaged/industrial products continue to show faster growth in retail volume sales than unpackaged/artisanal alternatives thanks to rising disposable incomes, the growing desire for convenience among consumers leading increasingly busy lifestyles and improvements in distribution via chained supermarkets and hypermarkets outlets. There is also intense competition in the baked goods industry, which helps to drive growth; as more quality products are desired by consumers, there is an increasing variety of products being made available.

Utibe Bakery Ltd aims to offer its products at a competitive price and at high quality to meet the demand of the middle-to higher-income local market area residents and tourists.

Table of Content

1.0 Executive Summary............5

1.1 Objectives...................7

1.2 Mission......................7

1.3 Keys to Success..................7

2.0 Company Summary..............7

2.1 Company Ownership...........8

2.2 Location and facilities.......8

2.3 Start-up Summary..................8

Table: Start-up Funding..........8

3.0 Products.....................9

3.1 Competitive Comparison......10

3.2 Future Products..............10

4.0 Market Analysis Summary........10

4.1 Target Market Segment Strategy.....11

4.2 Market Segmentation................11

4.3 Industry Analysis.............11

4.3.1 Barriers to Entry.............12

4.3.2 Competition and Buying Patterns..12

4.3.3 Main Competitors...........12

4.4 SWOT Analysis................13

4.4.1 Strengths.................13

4.4.2 Weaknesses.................13

4.4.3 Opportunities..............13

4.4.4 Threats....................13

5.0 Strategy and Implementation Summary13

5.1 Value Proposition..................14

5.2 Competitive Edge.............14

5.3 Marketing Strategy...........14

5.4 Sales Strategy...............14

5.4.1 Sales Forecast.............15

Table: Sales Forecast............15

6.0 Management Summary...........16

6.1 Organizational Structure.....16

6.2 Management Team..............16

6.3 Personnel Plan...............17

7.0 Financial Plan...............17

7.1 Breakeven Analysis...........17

7.2 Projected Profit and Loss....18

Projected Cash flow Startment–Year two. 20

Projected Cashflow Statement-Year Three21

7.4 Projected Balance Sheet......22