ADVERTISING AND SALES VOLUME IN CENTURY BOTTLING COMPANY A CASE STUDY OF NAMANVE

ABSTRACT

The purpose of the study to examine the relationship between adve11ising and sales volume in

century bottling company. The study was guided by research objectives of examining the

effects of advertising on sales volume, finding the best way of advertising to be used and

finding out other factors affecting sales volume. This was accomplished by using secondary and

primary data sought from sources such as journals, newspapers, report publications from the

company, periodicals which are found in Kampala international university library, public

libraries, internet surfing and primary data from selected respondents from the company.

The findings reveal that there is a positive link between advertising and sales volume in century

bottling company. For instance the findings reveal that advertising to larger extent has

contributed to 92% to the total sales volume in the company. Therefore in order to keep up the

full benefit of advertising, the company policy makers, marketing managers should properly

channel the resources so as not to be misused. Advertising should be used to alert and inform

the public about the product so as to maintain it sales volume

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