AN APPRAISAL OF THE FACTORS THAT INFLUENCE CONSUMER CHOICE FOR CIGARETTE BRANDS IN ENUGU METROPOLIS

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ABSTRACT

This study is no the appraisal of the factors that influence consumers choice for cigarette brands in Enugu metropolis The research instrument which will be used for data collection are mainly questionnaire, structured and unstructured interview.

The needed data will be collected from the respondents. The data collected in five (5) districts will be tabulated into frequencies and percentages, chin square statistics will also be used to analysis and test various hypothesis.

However, the conclusion of the study will be that if will help firms to determine the things required of them so as, to complete favorably in the industry.

The write-up is divided into three chapter the first character, introduced the general background of the study, the problems, importance, and definition of the terms.

Chapter two, discussed on the literature review, the origin, school of thought, and different method of studies the problems.

Finally chapter, three is the conclusion where data presentation, Analysis Recommendation and Reference

TABLE OF CONTENT

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

CHAPTER ONE

1.0 INTRODUCTION

1.1 GENERAL BACKGROUND OF THE STUDY TO THE SUBJECT MATTER

1.2 PROBLEM (S) OF STUDY

1.3 PROBLEM (S) THAT THE STUDY WILL BE CONCERNED WITH

1.4 THE IMPORTANCE OF STUDY THE AREA

1.5 DEFINITION OF IMPORTANT TERMS.

(CHAPTER) REFERENCE (USING APA METHOD)

CHAPTER TWO

2.0 LITERATURE REVIEW

2.1 THE ORIGIN OF THE SUBJECT AREA.

2.2 THE SCHOOL OF THOUGHT WITHIN THE SUBJECT AREA

2.3 THE SCHOOL OF THOUGHT RELEVANT TO THE PROBLEM OF STUDY

2.4 DIFFERENT METHODS OF STUDYING THE PROBLEM

2.5 SUMMARY

2.6 REFERENCES

CHAPTER THREE

3.0 CONCLUSION

3.1 DATA PRESENTATION

3.2 ANALYSIS OF THE DATA

3.3 RECOMMENDATION

3.4 CONCLUSIONS

3.5 REFERENCES

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AN APPRAISAL OF THE FACTORS THAT INFLUENCE CONSUMER CHOICE FOR CIGARETTE BRANDS IN ENUGU METROPOLIS

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