An Evaluation of Strategic Planning or Organization Performance (A Case Study of Pz Cussons Nigeria Limited)

BACKGROUND INFORMATION OF THE STUDY

In as much company have conducted business, some have been experiencing outstanding

Successes while other person dismal failure.

Some organizations act with purpose and sense of direction, other draft, some companies are adopt at seizing new opportunities, other watch passively or let the ship through cracks. Management is a set of function i.e. planning, controlling, directing etc and the best way to predict a future is by planning ahead.

Business organizations, both small and big in Nigeria are presently going through a revolutionary trend which is affecting their performance behavior survival growth in industry. The relevance and realization of the natural desires of survival and growth in a turbulent business environment therefore call for a fundamental approach i.e. a long term perspective has to be adopted for the understanding of the factors of the economy.