Analysis Of The Impact Of Demographic And Economic Factors On Internet Services Satisfaction Levels In Windhoek, Namibia

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ABSTRACT

The study focused on analysing geospatial internet customer satisfaction levels, using the Geographic Information System (GIS) technology. The aim of the study was to investigate how demographic and economic factors influence satisfaction levels. The study followed a quantitative design and employed the systematic sampling method to select a sample of 248 potential internet users. A structured self-administered questionnaire was used to collect data from selected samples. The statistical and spatial analyses were conducted in such a way that results were comparable between areas from low, to high income levels. Low income suburbs were represented by Greenwell Matongo Ext 1 (informal settlement) and Grysblock Ext 1 (formal settlement). Moreover, middle to high income areas were represented by Pioneers Park Ext 1 (formal settlement).

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