ASSESSING THE IMPACT OF MOTIVATIONAL STRATEGIES ON PERFORMANCE OF EMPLOYEES: A CASE STUDY OF KOMFO ANOKYE TEACHING HOSPITAL

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ABSTRACT T

he success of organisations largely depend on the nature of motivational policies established in dealing with employees been the most valuable assets who work to achieve set goals and objectives. This study sought to examine motivational strategies adopted by organisations with specific reference to Komfo Anokye Teaching Hospital (KATH). The target population involves employees of KATH (3,519). Stratified sampling technique was used in selecting a sample size of 271 out of which 215 responded. Questionnaire served as the main data collection instrument for the study. Motivational strategies adopted included adequate salary structure, incentives, promotions, bonuses, recognitions, empowerment and sense of belonging within the organisation. Motivation in organisations should not be taken for granted since it is the lifeblood of ensuring development, growth and success. There was strong positive correlation between motivation and efficiency, employee commitment, job satisfaction and productivity in organisations with specific reference to KATH. The management of KATH should ensure that there exist attractive motivational packages for employees. This will help boost their morale and instil empathy in them to achieve set targets.

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