ASSESSING THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN)

TABLE OF CONTENTS

Title Page

Certification i

Dedication ii

Acknowledgement iv

Table of Content vi

CHAPTER ONE:

1.0 Background of the study 1

1.1 Introduction 1

1.2 Problems of Study 2

1.3 Aims and Objective of the Study 5

1.4 Scope of the Study 6

1.5 Limitation of Study 6

1.6 Definition of Term 6

CHAPTER TWO: LITERATURE REVIEW

2.1 Definition of Strategic Planning 9

2.2 Type of Strategic Planning 12

2.3 Importance of Strategic Planning 14

2.4 Step involved in the strategic planning 16

2.5 Rational for SP 19

CHAPTER THREE:

3.0 Research Methodology 20

3.1 Research Population and Sample 20

3.2 Sampling Design 20

3.3 Research Instrument 21

3.4 Sampling Design and Procedure 21

3.5 Method of Data Collection 22

CHAPTER FOUR: DATA ANALYSIS AND PRESENTATION

4.0 Presentation and interpretation of Data 24

4.1 Historical background of the case study 30

4.2 Organization objectives of NBC 32

4.3 Reasons for strategic planning 33

4.4 Effect of strategic planning on NBC objectives 33

4.5 Other factors influencing the achievement of NBC objectives 34

CHAPTER FIVE: SUMMARY, CONCLUSION RECOMMENDATION

5.1 Summary 36

5.2 Conclusion 36

5.3 Recommendations 37

REFERENCES

APPENDIX

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