AUDIENCE PERCEPTION NEWS PROGRAMMES IN ANAMBRA STATE (A CASE STUDY OF A.B.S AWKA)

37 PAGES (5235 WORDS) Mass Communication Project

ABSTRACT
This project is aimed at establishing or reputing the general feeling that Abs is subservient to the government of the day and finding out if news items that are anti-government one can bored and whether the audience that perceive their news programmes objective and indepth in its approach. It is also aimed at finding out the disparity between the local and urban coverage whether there is a free flow of information from rural to urban entries and vice-versa and if there is a rapport between the organization and the listeners.
At this age of sophisticated and enlightened society and with the increasing number of media house coupled with the resultant competition wine finds out almost imperative to delve into a research to determine the audience perception of media message.
To make for objectivity, the researcher will keep or estate distance and see these propositions in the audience eyes, it is in the light of these promises that the researcher have gone not this survey. She hopes that this humble work will invariably serve as an evalusive tool for the ABS to re-adjust their news content and style and aial communicate researchers in subsequent study in related fields.

TABLE OF CONTENT
Title page                                       
Approval page                                   
Dedication                                   
Acknowledge                                   
Table of contents                               
Abstract                                      

CHAPTER ONE

Introduction                                
1.1    Background information                       
1.2    Statement of problem                        
1.3    Purpose of study                            
1.4    Objective of study                           
1.5    Significance of study                        
1.6    Research questions                            

CHAPTER TWO

Literature review                            
2.1    Introduction                                
2.2    Summary                                   

CHAPTER THREE

Methodology                                
3.0    Introduction                                
3.1    Target population                            
3.2    Sample size                                
3.3    Sample technique                            
3.4    Instrument of data collection                    
3.7    Method of data analysis                        

Chapter four
Data analysis and discussion                    

Chapter five
    Summary, Conclusion and recommendation       
5.1    Summary                                    
5.2    Conclusion                                
5.3    Recommendation                            
5.4    Limitation of the study                       
5.5    Delimitation of the study                       
5.6    Definition of terms                           
References                                
Questionnaires