COMMUNITY RELATIONS AND ITS ROLE IN CORPORATE IMAGE (A CASE STUDY OF SPDC)

67 PAGES (8048 WORDS) Mass Communication Project
TABLE OF CONTENT
CHAPTER ONE
1.1 BACKGROUND TO THE STUDY 
1.2 STATEMENT OF THE RESEARCH PROBLEM 
1.3 OBJECTIVES OF THE STUDY       
1.4 SIGNIFICANCE OF STUDY 
1.5 RESEARCH QUESTIONS  
1.6 RESEARCH HYPOTHESIS 
1.7 CONCEPTUAL AND OPERATIONAL DEFINITION OF TERMS 
1.8 ASSUMPTION OF THE STUDY  
1.9 LIMITATIONS OF THE STUDY 
      REFERENCES 

CHAPTER TWO 
LITERATURE REVIEW 
2.1 SOURCES OF LITERATURE
2.2 REVIEW OF RELEVANT LITERATURE 
2.3 THEORETICAL FRAMEWORK     
2.3.1 OPINION REVIEW 
2.3.2 COMMUNICATION TOOLS/TECHNIQUES OF SPDC’S COMMUNITY RELATIONS PROGRAMMES              
2.3.3   SPDC’S COMMUNITY RELATIONS POLICY STATEMENT        
2.3.4 SPDC’S PUBLIC AFFAIRS OPERATING PHILOSOPHY 
2.3.5 SOME COMMUNITY RELATIONS PROJECTS PURPORTEDLY CARRIED OUT BY SPDC 
REFERENCES

CHAPTER THREE 
METHODOLOGY 
3.1 RESEARCH DESIGN 
3.2 AREA OF STUDY 
3.3   POPULATION OF THE STUDY 
3.4 RESEARCH SAMPLE AND SAMPLING TECHNIQUES 
3.5 INSTRUMENT  USED FOR DATA COLLECTION
3.6 VALIDITY OF AN INSTRUMENT
3.7 METHOD OF DATA ANALYSIS  
REFERENCES 

CHAPTER FOUR
PRESENTATION AND ANALYSIS OF DATA
4.1 DATA PRESENTATION AND ANALYSIS  
4.2 BIODATA INFORMATION  
REFERENCE 

CHAPTER FIVE 
SUMMARY, CONCLUSION, RECOMMENDATIONS AND SUGGESTIONS FOR FURTHER STUDY 
5.1 SUMMARY 
5.2 CONCLUSION 
5.3 RECOMMENDATIONS   
5.4 SUGGESTIONS FOR FURTHER RESEARCH      
      BIBLIOGRAPHY