COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE).

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ABSTRACT

In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State. I studied the respective role of Mass Communication and interpersonal communication in rural development in order to find their exact roles, their differences and similarities, advantages and shortcomings and the likely ways both can help to enhance speedy of rural development.

The survey method of social science research was employed in this study. Questionnaire and oral interviews were used in the data collection.

My findings revealed that:

(1)Mass Communication is ore effective in creating information awareness than interpersonal communication.

(2)Interpersonal Communication is more persuasive than Mass Communication

(3)Interpersonal Communication is more effective in decision making than Mass Communication.

(4)Government ownership of most media does not affect the rural dwellers belief of media content or messages.

Mass Communication and interpersonal communication play a vital role in rural development and both should be combined effectively in order to achieve the desired goal in rural development.

TABLE OF CONTENTS

TITLE PAGEI

APPROVAL PAGEII

DEDICATIONIII

ACKNOWLEDGEMENTIV

ABSTRACTV

TABLE OF CONTENTVII

CHAPTER ONE

1.1BACKGROUND OF THE STUDY1

1.2STATEMENT OF RESEARCH PROBLEM5

1.3OBJECTIVE OF THE STUDY6

1.4SIGNIFICANCE OF THE STUDY7

1.5RESEARCH QUESTIONS9

1.6RESEARCH HYPOTHESES10

1.7OPERATIONAL DEFINITION12

1.8ASSUMPTIONS13

1.9LIMITATIONS OF THE STUDY14

CHAPTER TWO

2.1SOURCES OF LITERATURE15

2.2THE REVIEW15

2.3SUMMARY OF LITERATURE REVIEW23

CHAPTER THREE

3.1RESEARCH METHOD24

3.2RESEARCH DESIGN25

3.3RESEARCH SAMPLE26

3.4MEASURING INSTRUMENT28

3.5DATA COLLECTION30

3.6DATA ANALYSIS32

3.7EXPECTED RESULTS32

CHAPTER FOUR

4.1DATA ANALYSIS36

4.2RESULTS39

4.3DISCUSSION45

CHAPTER FIVE

5.1SUMMARY49

5.2RECOMMENDATIONS50

BIBLIOGRAPHY54

APPENDIX.56

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COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE).

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