CREDIT POLICY AND THE PERFORM.ANCE OF COMMERCIAL BANKS IN KENYA. A CASE STUDY OF EQUITY BANK,KISUMU BRANCH.

ABSTRACT

THE study aimed at assessing the effects of credit policies on the performance

of commercial banks in Equity bank of Kenya. And to propose measures to

improve credit policy in equity banks.

For the effectiveness of the research, the researcher used a research design of a

cases study of Equity bank Kisumu branch Kenya. Data collection and analysis

were used to arrange the information in such a way that enabled the

researcher to come- 1:1p with the· reliable recommendations and conclusion.

Different methodologies were employed which were research instruments and

analysis of data where the researcher used pie charts and presentation done in

bar graphs.

The researcher found out that the good performance of Equity bank was mainly

contributed by the credit control measures as a result of well established credit

policy screening mechanism in place before credit is extended to clients. It's

evident from this study that indigenous commercial banks in Kenya use all the

elements of credit policy management process, but are not comprehensively

using the aspects of the various elements of the process in the management of

their credit function.

There is a significant and positive relationship between the elements of credit

policy management and the performance of Equity bank thus these fmdings

reveal that the credit policy management in the bank has a strong impact of

the quality of the bank's portfolio and thus the performance of the bank.

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